Archive for November 26th, 2007

SonicPool Busy with new Radio, TV and Industrial Projects

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Hollywood, CA, Nov. 26, 2007 – SonicPool, one of Hollywood‘s leading post facilities, specializing in audio and video finishing, edit suite rentals, and full post-production services, is actively involved in a wide array of new projects in the areas of radio promos, TV commercials and industrials. The announcement was made by John Frost and Patrick Bird, co-founders, SonicPool.

SonicPool‘s latest projects in these areas include:

RADIO PROMOS:

For client ABC Television, SonicPool just completed producing, mixing and providing sound design for numerous radio spots promoting ABC Television‘s Daytime programming. These spots will be aired in conjunction with November sweeps.

TV COMMERCIALS:

For client 1K/Studios, SonicPool provided mixing and sound design in 5.1 Surround to a TV spot promoting the DVD release of the hit feature film “Transformers.”

SonicPool has also provided the mix and sound design for TV spots promoting the hit videogames “Golden Compass” and “Virtua Fighter 5.”

INDUSTRIALS:

In the area of industrials, SonicPool recently completed the mix and sound design for an internal promotional presentation package on behalf of Lexus.

ABOUT SONICPOOL:

Launched in Hollywood in 2001, SonicPool was co-founded by post production specialists John Frost and Patrick Bird. Each of the men currently serves the company as a President and CEO.

SonicPool is comprised of 14 offline and online edit suites, an HD Online/Color Suite ((complete with a Sony SRW 5500, a true 4:4:4 resolution HD deck and Panasonic D5 HD decks,) and four mixing bays. The company‘s post production sevices include Audio and Video Finishing, edit suite rentals, and media duplication. SonicPool‘s creative services include radio production. Additionally, the company offers its clients production office space rentals.

SonicPool‘s clients run the full gamut of the entertainment and broadcasting industries, which clients ranging from major studio releases, independent feature films, TV programs, and radio, to DVD menu sound design, TV commercials, gaming, mobile and Internet projects.

SonicPool is located at 6860 Lexington Ave, Hollywood, CA, 90038.
The phone is 323/460-4MIX, and the web address is: www.sonicpool.com

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Avastor is “Dancing with the Stars”

Co-production Mixer Eric Johnston Goes Live with HDX Drives


Pictured is co-production mixer Eric Johnston with an Avastor HDX-800 in the “Dancing with the Stars” control room at CBS Television City. Photo by David Goggin.

Los Angeles, CA, November, 2007 – Co-production Mixer Eric Johnston has the responsibility of all playback of music beds and voiceovers for the hit series “Dancing with the Stars.” His Avastor HDX-800 hard drives provide the reliability to meet the demands of an extremely complicated live show broadcast from CBS Television City in LA.

“The Avastor drives fit in very well with the work flow,” he explains. “The beauty of a live show is you know when you are up and you known when you‘re down. For instance, when Marie Osmond fainted on the air we all had to suddenly jump through hoops to make sure we got off air, got a commercial up and then came up with a backup plan to get back on the air. You think on your feet.”

Johnston uses a playback system developed for the BBC called Spot On. “It uses a touch screen,” He explains, “which gives me the ability on one machine to do all the music crossfades and playbacks, whereas in the past I had to work with two or three playback machines.” Johnston utilizes a second Spot On rig for redundancy, a Yamaha 03-D mixer, two Tascam MX-2424 recorder/editors, and a cache of Avastor HDX-800 triple interface drives.

“Anything can happen in live television,” Johnston concludes, “but with Avastor, there are no surprises. Reliability is never an issue.”

“Dancing with the Stars” is the ABC Emmy-nominated reality show based on the BBC Television series “Strictly Come Dancing,” and is part of BBC Worldwide‘s international franchise.
Avastor offers one of the most comprehensive lines of external hard disk products, including over 20 configurations of drive interfaces and capacities for virtually every audio and video application.

For info about Avastor, visit: http://www.avastor.com

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GREAT AMERICAN COUNTRY CHOOSES SOLID STATE LOGIC C100 HD CONSOLE

Great American Country (GAC), a Nashville-based country music television network, has acquired a Solid State Logic C100 HD Digital Broadcast Console. The C132, to be housed in the network‘s new production studio on Nashville‘s Music Row, will be used to produce prestigious entertainment shows including GAC Top 20 Country Countdown, GAC Nights and On the Streets. The studio will be complete in the fourth quarter of 2007.

A critical factor in selecting the C132 was GAC‘s future direction, notes Vice President of Production Operations Kevin Kritch. “We anticipate more performance-based production in the facility, so it was important for us to have a good quality sound board that provides a lot of flexibility, as well as having multi-tracking capabilities,” he says. “Our quality and production demands are as strenuous as any network‘s. Premiere programs require exceptional production and Solid State Logic‘s C100 HD ensures that we will provide viewers at home with the cleanest and sharpest audio quality possible.”

GAC, a property of Scripps Networks, is America‘s “main street” for the widest variety of country music, its artists and the lifestyles they influence. In addition to country music videos, GAC features original programming, special musical performances and live concerts, and is the exclusive television home of the Grand Ole Opry. GAC is available in approximately 50 million households.

“We looked at other consoles, but SSL has a proven track record among numerous Scripps owned properties, including Food Network and broadcast stations, that are extremely pleased with the results,” Kritch confides. “After reviewing the alternatives, it was an easy choice.”
Scripps Networks is the leading developer of lifestyle-oriented content for television and the Internet, including Food Network, which has also employed the Solid State Logic C100 Digital Broadcast Console.

Solid State Logic is the world‘s leading manufacturer of analogue and digital audio consoles and provider of creative tools for music, broadcast and post production professionals. For more information about our award-winning products, please visit: www.solid-state-logic.com.

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