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Archive for May 8th, 2008

Human Contributes Music/Sound Design to Three 2008 “Webby Award” Winners

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NEW YORK, NY – May 9, 2008 – Human, one of America’s pre-eminent original music composition and sound design agencies specializing in unique and compelling music for the international advertising industry, recently contributed Music and/or Original Sound Design to three 2008 “Webby Award” Winners.


Human’s Original Sound Design and Musical End Tag for the spot Nike+ “The Getaway” (http://www.youtube.com/watch?v=99g7clQB2NM ) contributed to that project’s Director, Todd Heyman, having just won a 2008 “Webby Award” as a Best Commercial Honoree, a distinction that recognizes work exhibiting remarkable achievement. The Nike+ “The Getaway” spot was a flagship production of Executive Producer Mike Downey’s Hero Content and was lensed by cinematographer Andy Lilien.


Human also provided Music to two additional 2008 “Webby Award” Winners. In the category “Other Advertising: Game or Application,” the honors were the “Webby Award” and the “People’s Choice Award” for the project: Coca-Cola “Happiness Factory.” (To view, please see: http://www.coca-cola.com/HF/index.jsp )


Human composer Gareth Williams said, “These three ‘Webby Award’ wins are a real honor in light of all of the amazing work that you see on a daily basis through the vast outlets of the Internet. We are very proud of our contributions to these awards, since Human is always trying to push the limits of sound. In particular, for ‘The Getaway,’ to be recognized amongst all of the other incredible work out there, really means a lot to us.”


He elaborates on the thinking behind the Sound Design for the winning project. “For the actual feeling of a bank robbery in ‘The Getaway,’ we played with over-treating all of the sounds through guitar pedals, shouting things through metal tubes, putting subway sounds through feedback loops and generally abusing all of the natural sounds you would find in a city environment, so that the audio would take on a claustrophobic, intense atmosphere. Using a natural sound palette as one might use paint, and then abusing the medium, not unlike throwing paint at a canvas, was the approach we went for on this spot. Our goal was an aggressive sound collage to create a mood, instead of a realistic portrayal of the city, helped to create the confusion and intensity of the spot.”


Williams adds, “Human worked very closely with Todd Heyman, the director. Todd has such a great ear and imagination that he would be able to picture each sound as it related to the overall commercial and judge it by itself. Having a director with such objectivity allowed us to be true collaborators. From here, we built our foundation of selected sounds, and once a tone had been established from the raw material, we simply assembled it according to the edit. Todd also had a good grasp of perspective and how some sounds needed to be quiet to grab your attention, while other sounds that you weren’t necessarily seeing could be really in your face to create a compelling piece which always kept you on your toes.”


ABOUT Nike+ “The Getaway:”


In the Nike+ “The Getaway” spot, a hooded figure flees a dramatic bank robbery, bounding over the Manhattan landscape to get away. As the figure is cornered by mounting forces, an unexpected truth is revealed. Directed by Todd Heyman (www.toddheymandirector.com) and produced by Hero Content.


Based in New York City, Hero Content, is a full service content provider specializing in finding the most efficient and impactful production solutions for its clients. Talent for Nike+ “The Getaway:” Joyce Joyce Virani, Ben Gartman. Post Production Credits –Sound Design: Human. Nice Shoes: Chris Ryan, Nancy Polstein. Sound Lounge: Tom Juacarone. Creative Bubble: David Cohen, Tomoko Nakanura, Jim Snarkski


About The Webby Awards:


Hailed as the “Oscars of the Internet” by the New York Times, The Annual Webby Awards, presented by The International Academy of Digital Arts and Sciences, are the leading international awards honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 12th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide.


The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.


ABOUT HUMAN:


Founded in 2001 by renowned composers Morgan Visconti, Andrew Bloch, Gareth Williams, and Managing Partner Marc Altshuler, Human is a multi-award winning collective specializing in the creation and production of original and compelling music and sound design for the international advertising industry.


Human has offices in New York and Los Angeles. For more information, please visit: www.humanworldwide.com


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Dynaco C.A. And Powered JBL VerTec Line Arrays Rock Caracas With Marc Anthony

Demonstrating the continued international success of JBL VERTEC® line arrays, Corporacion Dynaco C.A. recently provided sound reinforcement for an outdoor concert in Venezuela featuring Marc Anthony. The show took place at the University of Caracas Baseball Stadium and drew an audience of approximately 15,000 people.


One of the most popular salsa artists of all time, Marc Anthony has sold more than 10 million albums worldwide and has been awarded 12 Latin and Standard gold and platinum certifications by the RIAA. He also earned a GRAMMY in 1998 for Best Latin/Tropical Performance (“Contra La Corriente”) and has won three Latin GRAMMY Awards.


For the concert in Caracas, Dynaco set up a total of 32 VERTEC VT4888DP-AN powered midsize line array elements equipped with JBL DrivePack® technology and optional Harman HiQnet™-compatible input modules. These were configured as two arrays of 16 boxes each. In addition, eight VT4887 compact line array elements were used as frontfills, and a 6-box array of VT4887’s was used as a signal-delayed array behind the front-of-house mix position. The VT4887’s, along with Dynaco’s proprietary subwoofers and all stage monitor speakers in use, were powered by Crown I-Tech amplifiers. BSS 366T Loudspeaker Management Systems and


BSS Varicurves were used for main system signal processing and system driver functions. Remote control and monitoring of the system, including adjustment of signal processing for the various speaker zones, was achieved with HiQnet System Architect Software, configured on a MacBook Pro running MS Windows.


“Jose Amable Frometa, FOH engineer for Marc Anthony, was very complimentary about the smooth sound of the JBL VERTEC system,” noted Guillermo Sanchez, Manager for Dynaco. “Having the ability to adjust the balance and tonal quality of the various VERTEC DP Series loudspeakers allowed our technicians to optimize the sound of the system for this show in an outdoor sports venue, and this complemented Jose’s mixing style which was very ‘pop’ with a lot of depth. He found the sound of our system to be very pleasant, and this show ended up as an example of an expert mix by a great professional.”


“As professional-grade powered loudspeaker systems become increasingly available to concert sound companies, the rental sound industry is becoming more familiar with the benefits they can offer,” noted David Scheirman, Vice President, Tour Sound, JBL Professional. “With this outdoor stadium deployment for a leading international artist, the crew at Dynaco has demonstrated its ability to satisfy a demanding world-class tour production, and this helps explain why Dynaco is emerging as one of Latin America’s most successful, fastest-growing concert sound companies.”


For more information on Corporacion Dynaco C.A., please visit www.corporaciondynaco.com or call 58-212-6322762


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SANTA CRUZ GUITAR COMPANY PICKS ELIXIR® STRINGS FOR NEW OTIS TAYLOR OT SIGNATURE MODEL

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SANTA CRUZ, CA May 8, 2008— The Santa Cruz Guitar Company, a leading handmade acoustic guitar manufacturer, is introducing its newest model, the “Otis Taylor OT signature acoustic,” coined after famed blues musician Otis Taylor. This represents the latest in Santa Cruz Guitar Company’s catalogue to feature Elixir® Strings, pioneer of long-life strings. more

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