Distributed in 94 countries, Mix is the world's leading magazine for the professional recording and sound production technology industry. Mix covers a wide range of topics including: recording, live sound and production, broadcast production, audio for film and video, and music technology.
Toronto, Ontario, Canada – July 16, 2008 … Rogers TV, the group of local television stations owned and operated by Rogers Cable Communications Inc., Canada’s largest cable company, announced it has signed an agreement with Lawo North America for delivery of a new 32-fader mc²66 digital production console. The console will be featured in the group’s first HD mobile TV production vehicle. Delivery of the new console is slated for fall 2008, with completion and deployment of the new mobile scheduled during Q1 of 2009. more
STOW, OH - Audio-Technica, a leader in transducer technology for over 45 years, introduces the AT4021 cardioid and AT4022 omnidirectional pencil condenser microphones. These mics, both featuring a sleek new capsule design/construction, are the latest additions to Audio-Technica’s acclaimed 40 Series of condenser microphones. Ideal for critical studio and live applications, these mics offer outstanding performance and versatility, perfect for acoustic guitars, strings, percussion, overhead, high-hat and other acoustic instruments. Additionally, as an omnidirectional microphone, the AT4022 is great for ensemble use, stereo recording, and group/background vocals.
Both the AT4021 Cardioid Condenser Microphone and the AT4022 Omnidirectional Condenser Microphone feature high SPL handling and wide dynamic range, as well as flat, extended frequency response and exceptional reproduction of low-frequency sounds. The AT4021’s cardioid polar pattern reduces pickup of sounds from the sides and rear, improving isolation of the desired sound source. The AT4022’s omnidirectional polar pattern provides maximum ambient pickup. Both microphones offer a low-mass element for superb transient response.
An integral 80 Hz high-pass filter provides easy switching from a flat frequency response to a low-end roll-off. The roll-off position reduces the microphones’ sensitivity to popping in close vocal use. It also reduces the pickup of low-frequency ambient noise, room reverberation and mechanically-coupled vibrations. Output from both microphones’ XLRM connectors is low impedance (Lo-Z) balanced.
The AT4021 Cardioid Condenser Microphone and the AT4022 Omnidirectional Condenser Microphone will be available September 2008 with pricing as follows:
Daly City, CA — Digidesign, a part of Avid Technology, Inc. (Nasdaq: AVID), has announced the immediate availability of specially-priced MassivePack™ 7 and MassivePack Pro™ 7 mixing and sound processing plug-in bundles, exclusively for Pro Tools|HD® owners.
Inspired by overwhelming response to earlier MassivePack bundles, the new MassivePack 7 and MassivePack Pro 7 bundles offer registered Pro Tools|HD owners an opportunity to get significant savings on eight of the most in-demand Digidesign Development Partners™ plug-ins from Eventide, TC Electronic, Abbey Road, Brainworx, and more, as well as a choice of eight more plug-ins from Digidesign’s own collection, including Eleven™, Digidesign’s acclaimed new guitar amp emulation plug-in, ReVibe®, Reel Tape™ Suite, and more.
In addition, the upgraded MassivePack Pro 7 includes an HD Accel card (in PCI or PCIe format) and two additional plug-ins from TC Electronic. Both bundles are Windows XP- and Mac- compatible; many of the plug-ins are also compatible with Digidesign® VENUE live sound systems.
MassivePack 7 and MassivePack Pro 7 are available through authorized Digidesign Pro Tools|HD dealers.
Two CD Collection Highlights History of Famed Memphis Studio
“Thank You Friends: The Ardent Records Story” celebrates with a deluxe two CD anthology that ranges from the label’s earliest mid-60s garage studio recordings to the inspired days of the early 1970s, when a distribution deal with Stax established Ardent as a purveyor of the finest pop-rock.
Ardent Studios is one of the most respected recording facilities in the world. Recording artists ranging from Led Zeppelin to R.E.M, from Cat Power to The Raconteurs have made music within its hallowed halls. But despite the studio’s credentials, it is Ardent Records, the label, that inspires awe amongst pop aficionados, particularly as the imprint that created pop cult heroes Big Star.
Memphis might have been the city where rock’n'roll was born, yet a significant minority of its youth in the late 60s and early 70s appeared obsessed with the sound of British rock, inhabiting a Southern microcosm where the Yardbirds and Who reigned supreme. The sharply-dressed Brit-pop aesthetic seemed integral to the Ardent formula, adding a certain flash to even its most undemonstrative acts. It was also reflected in founder John Fry’s unerring commitment to technical quality, and the dedication to experiment in the spirit of Abbey Road.
The two CDs are neatly divided between the two eras of the studio/label. Disc One (the 1960s, when the studio was based on National Street) features a striking array of rare garage singles and unissued psychedelic sessions, mostly overseen by Memphis maverick Jim Dickinson, as well as the early experiments of Big Star’s Alex Chilton and Chris Bell.
Disc Two (the 1970s, when Ardent moved to Madison Avenue) examines the Stax era and beyond, with selections from Ardent acts Cargoe and the Hot Dogs, and 14 rare or unissued Big Star-related cuts, most of which have not been on CD before. These include demos, alternate versions, original mixes and non-LP tracks. Everything is presented from the master tapes and the sound quality, as befits any Ardent recording, is second to none.
Additionally, the lengthy sleeve notes draw upon in-depth interviews with both Fry and Ardent associates Dickinson and Terry Manning, as well as other behind the scenes personages such as Richard Rosebrough, Tom Eubanks and Steve Rhea, all of whom add unique insight to a cornerstone chapter of both Memphis and pop music history
“It was a thrill it to spend so many hours at Ardent Studios during the lengthy assembly of this project,” recalls compilation producer Alec Palao. “The magic that infuses all the recordings I have included on “Thank You Friends” is still quite tangible as you pass through its corridors and studio spaces at Madison Avenue. Thus, eternal gratitude to John, Jody, Adam and everyone else at Ardent from this long-time fan.”
AUDIO AGENT AND ROYER MICROPHONES ATTACK NORTHEAST
– Sales and Marketing Organization Named Exclusive Northeastern US Sales Representatives for Industry-Leading Ribbon Microphone Brand –
Audio Agent has been named exclusive sales representatives for the northeastern US by Royer Labs. The industry-leading ribbon microphone manufacturer appointed Audio Agent to increase contact with its current dealer network and expand further into the live sound market.
“I’ve been a strong advocate of Royer mics ever since I started selling them in New York 10 years ago,” exclaimed Blue Wilding, Audio Agent’s Eastern US Sales Manager. “Royer mics are indispensable when recording instruments or room ambience, giving you an undeniably clear, natural, punchy sound. And with Royer’s stellar reputation in the industry, it’s a privilege to be representing products of this caliber.”
Royer mics have become legendary throughout the high-end recording community and are universally praised for their sound and craftsmanship by the industry’s top professionals. With the recent release of the even more durable Live Series ribbons (live versions of their R-121, R-122 and SF-24 models), Royer is bringing its trademark clarity to the live sound market.
“The new opportunities in live sound were a large factor in our decision to go with an independent rep firm,” explained John Jennings, Royer VP Sales and Marketing. “We didn’t make this decision lightly, but knew we had to be proactive as possible to launch these new products. We feel Audio Agent understands our company and shares our passion for recording. They’ll get the word out.”
Photo Caption: (L-R) Audio Agent’s Blue Wilding and Royer’s John Jennings attack the Northeastern US.
Since its formation in 2006, Audio Agent LLC has fast become one of the audio and music products industry’s leading sales and marketing firms. The company—headquartered near Seattle, Wash., with offices in Los Angeles and New York—is comprised of a team of industry veterans including David Christenson, Erik Hanson, Jeremy Stappard, Tom Menrath, Justin Marx, Blue Wilding and Danny Brant. Audio Agent is a regional distributor for N-Tune in North America; manufacturer’s representatives for Royer, Blue Sky, Toft Audio Designs, Joe Meek, Studio Projects and Secrets of the Pros in select East and West Coast territories; and Symetrix audio products in Latin America. Additionally, Audio Agent’s Creative Services division,
3dB Creative, serves as advertising and marketing consultants for companies including Mackie, Native Instruments, N-Tune, Stanton, the PMI Group, Roland, and more. Visit
www.audio-agent.com to discover how Audio Agent provides “sales and marketing for a musical world.”
BEIJING, CHINA, July 16, 2008 – Thirteen of China’s leading broadcasters have selected Clear-Com® products for use within 14 OB vans including two that belong to China Beijing TV (BTV), during this year’s Beijing Olympic games. more
Jobing.com Arena upgrades sound system with dV-DOSC®, dV-SUB, and SB28 rig powered by new LA8 amplified controllers
GLENDALE, Arizona - July 2008 – When a coyote howls, the world listens! Now, the Phoenix Coyotes NHL franchise at Jobing.com Arena in Glendale, Arizona, can make the same claim. The 17,500-seat arena recently upgraded its sound reinforcement system with a major commitment to L-ACOUSTICS line arrays, subwoofers and amplifier-processors. more
Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. For more information on this virtual press conference, please contact MixEditorial.
Attention game sound developers: We're guessing you didn't always work in videogames; we know a lot of you have roots in music and post. Tell us why you made the switch to the game world, and the name of the first title you worked on by e-mailing mixeditorial@mixonline.com.