Specialized Pro Audio Marketing Firm to Sell BAE’s Premium Studio Processing Products in Select US Territories

Audio Agent LLC has been appointed exclusive representative for BAE (Brent Averill Enterprises) in California, Nevada, New York and Nashville. As the first rep firm to be engaged by the Los Angeles-based manufacturer of boutique studio processing products, Audio Agent will increase BAE brand awareness and product accessibility, while providing sales training and support for a growing dealer network.

“I’m happy to be working with Audio Agent and to be taking BAE to the next level,’� exclaimed Mark Loughman, President of BAE. “We’ve been doing well with our small group of dedicated US dealers, and really appreciate their continued support. However, we’ve now increased our manufacturing capacity and are introducing a number of new products. So the time has come to enlist Audio Agent to supplement those efforts, expand the dealer base, and grow the company to meet what we believe will be steadily increasing demand for our products.�

“This is an ideal time for Audio Agent to become involved with BAE,� explained Audio Agent’s Pepper Denny. “Mark has done an amazing job with the company so far and now wants to concentrate on product development and operations. We’ll provide BAE with a strong sales presence in key markets across the country. We’ll work with dealers and end-users alike to build and maintain the essential ‘street buzz’ for the brand. We’re looking forward to a great partnership.�

About Brent Averill Enterprises
Based in Southern California, BAE build hand-wired transformer-balanced outboard gear faithful to the classic English designs of the 1970s, including the (then) abandoned 1073 and 1084. For more info.see www.brentaverill.com

About Audio Agent
Since its formation in 2006, Audio Agent LLC has fast become one of the audio and music products industry’s leading sales and marketing firms. The company—headquartered near Seattle, Wash., with offices in Los Angeles, New York and Nashville—is comprised of a team of industry veterans including David Christenson, Erik Hanson, Jeremy Stappard, Justin Marx, Blue Wilding and Pepper Denny. Audio Agent is a manufacturer’s representative concentrating on boutique, premium audio brands including Antelope Audio, Blue Sky, Brauner Microphones, Brent Averill Enterprises, Joe Meek, Lucid, Mojave Audio, Royer Labs, Symetrix and Toft Audio Designs in select territories throughout North and South America. Additionally, Audio Agent’s Creative Services division, 3dB Creative, serves as advertising and marketing consultants for companies including Ampeg, BOSS, Mackie, Native Instruments, N-Tune, iPerform3D, Stanton DJ, Roland Corporation, and more. Visit www.audio-agent.com and www.3dBCreative.com to learn more.

Accompanying image:
Audio Agent’s Pepper Denny (left) and Blue Wilding (right) support BAE front-man Mark Loughman

Los Angeles, CA, December 03, 2008—Grammy-award winning recording/mixing engineer, producer and songwriter, Khaliq Glover (also known as Khaliq-O-Vision), who has worked with such leading artists as Patti LaBelle, Prince, Usher and jazz legend Herbie Hancock, needed a drive he could depend on. This is why he decided to go with Avastor. more

Continuing its historic tradition of bringing together stars with world-wide recognition to witness music at its finest, the International Sopot Festival is Poland’s largest event of the year and celebrated its 45th anniversary with a memorable two day festival. One of Warsaw’s most recognized PA rental companies, GMB ProSound, supplied and operated the sound system centralized by Soundcraft Vi6™ and Vi4™ mixers.

GMB ProSound flawlessly accomplished consolidating audio suitable for an event of this caliber. The main front of house mixers deployed two Soundcraft Vi6s and the monitors were run through two Soundcraft Vi4 mixers.

The sound engineers powering the event were more than pleased with the appearance and ease of use given by Soundcraft’s digital mixers. “One of our monitor engineers sat at the desk for the very first time and went through a timed rehearsal on day one without ever reading the manual beforehand,� said Remek Kasztelnik, sound engineer from GMB ProSound. “The ease of use and the touch-screen Vistonics interface allowed the engineers to handle any obstacle that the two day festival offered and didn’t interrupt the engineers’ ability to mix an amazing show,� continued Kasztelnik.

With its extreme popularity in the Polish culture, the festival was organized and aired live in HD by TVN, one of the country’s main commercial TV networks. Kasztelnik proudly stated, “Our TV partners were very pleased because the Soundcraft boards allowed us to provide them with a copy of all signals via the consoles auxiliary MADI outputs directly from the show.�

Wladyslaw Szpilman, from Polish Radio, created the Sopot Festival in 1961 and the two-day event brings international contestants and guests together to celebrate great songs and lyrics. Throughout day one, several contests were scheduled requiring the talents of elite well-known artists. The “Amber Nightingale Prize,� a desired award, was presented to the Swedish group O’Laura who performed their lyric summer hit “Release Me.� Day two was solely devoted to the stars of the 80’s with memorable performances by Limahl with Kajagoogoo, Shakin Stevens, Samantha Fox, Kim Wilde, and Thomas Anders with Modern Talking.

To read more on Soundcraft or to download images, please click here.

Demonstrating how global adoption of the company’s new V4 DSP presets is helping achieve enhanced performance results for its VERTEC® worldwide loudspeaker system user group, JBL Professional reports an enthusiastic response to its recently-completed digital signal processing file suite for the company’s popular full-size, mid-size and compact line array elements. With a growing number of VERTEC system owners now having upgraded their system drive files to V4, touring sound mixers are realizing a significantly improved level of system performance and consistency, regardless of where in the world a VERTEC system is sourced and deployed.

“I’ve previously used VERTEC on tour with David Bowie and Nine Inch Nails, but the new V4 DSP presets have definitely taken this PA to the next level,� observed FOH engineer Pete Keppler, after using a JBL VT4889/VT4880A system from Firehouse Productions for Nine Inch Nails’ summer North American tour.

The new presets are having a particularly strong impact internationally, as globetrotting sound mixers now find the system performance consistency they have been seeking on concert rental systems from one continent to the next.

“With JBL’s new V4 DSP presets, VERTEC is completely different, it is awesome,� offers Andy Meyer, veteran FOH engineer for recent global tours by artists like Justin Timberlake and currently in preparation for the upcoming “Saints of Los Angeles� world tour by Motley Crue. “With V4 the PA becomes transparent. You do not focus on the speaker system as the sound source when listening; you identify the instrument and its placement in the mix. With the V4 software upgrade, properly implemented, VERTEC is now truly the best bang for the buck.�

In Australia, Glenn Helmot, Audio Applications Engineer for Jands Technical Resource Group, also notes that the V4 DSP presets have been a major improvement for VERTEC. “Previously, system performance could have been hit or miss depending on where you hired the system and who was running it,� he recalls. “‘Why does VERTEC sound different everywhere?’ was a comment I regularly received from system operators. Now it’s common that I receive compliments on how good VERTEC sounds with V4 and it really is quite a nice surprise.�

In Canada, Mark Radu, Systems Engineer/R&D for P.A. Plus, observes that with V4, the company’s VERTEC system now sounds better all the way from the front row to the back row in any venue. “It’s absolutely providing better phase-coherency for the system,â€? commented Radu. “Offering remarkable sonic improvements while delivering a uniform consistency throughout the VERTEC line, JBL continues to raise the bar in speaker performance.”

In India, V&P Sound’s Senior System/Mix Engineer, Mr. Mallesh T., recently deployed his company’s VERTEC system for multiple international artists at the G.I.R. (Great Indian Rock) 2008 festival and achieved similar results. “Our VT4889 and VT4880A system using the ‘X’ mode within JBL’s new V4 DSP presets has more impact and pristine clarity than any other system,â€? he enthused. “I think that VERTEC is indeed creating a unique experience, a new interest and excitement in the industry, with JBL’s new V4 DSP presets.â€?

Paul Bauman, JBL’s Director of Tour Sound Product & Application Engineering, notes that V4 presets are differentiated from previous offerings by the fact that the company basically started from scratch and applied an entirely different preset development methodology based on a combination of detailed measurements, modeling and real-world listening tests. “Proprietary JBL simulation tools now at our disposal simply did not exist for the development of previous preset generations,� observed Bauman. “Another key factor is the fact that V4 presets were simultaneously engineered for the entire VERTEC line. This helps ensure a consistent ‘family sound’ so that all models ‘play well together’ from a sound design perspective.� Bauman also commented that, “nothing is more personally gratifying than hearing from FOH or system engineers that V4 has made their life so much easier. Advancing a gig is also a lot easier – if it’s a VERTEC system, most will simply specify that the local provider will be running V4, and they’re confident that they will have a good show.�

For passive VERTEC models and outboard loudspeaker management units, V4 DSP presets are available to VERTEC system owners for download online at http://www.jblpro.com/products/tour/Vertec/V4download.html
In a related development, V4 presets are now shipping from the factory in all of JBL’s DP (DrivePack) series of VERTEC system models, enabling system owners of passive, or powered, VERTEC systems to realize the same, consistent level of performance with improved fidelity, phase-coherency and comparable sonic signatures across the entire product line.

A new DPIP Upgrade Kit for JBL DrivePack-equipped systems fitted with dbx (non-networked) input modules has also just been released for VERTEC owners wishing to realize the benefits of V4 processing for their existing, base-model VERTEC DP Series system inventories. The Upgrade Kit consists of a USB port adapter cable, download utility software and V4 firmware for the various models that allows users to re-program existing VT4888DP, VT4882DP, VT4887ADP or VT4881ADP models with V4 presets.

V4 device files for Crown I-Tech, dbx 4800 Loudspeaker Management Systems and VERTEC Drivepack DPAN and DPCN models also come bundled with Harman Professional HiQnetâ„¢ System Architect software, available for download at: http://hiqnet.harmanpro.com/downloads.php

To read more or to download images, click here.