Archive for January, 2009
With 10,000 units already sold, the HHB FlashMic is now established as the portable recorder of choice with journalists and news organizations worldwide. Recognizing the growing demand for information about the groundbreaking digital recording microphone, HHB has developed a dedicated FlashMic website packed with product details, user information, technical information, software downloads and video content.
Accessible at www.flashmic.info, the site is updated regularly with FlashMic user news from around the world, recent examples of which include the acquisition of more than three-hundred interviews in Iceland for a radio documentary series, use of the FlashMic by German public broadcaster NDR, and footage of actor Jamie Foxx showing off his FlashMic on Jay Leno’s Tonight Show.
Alongside the extensive product information on the site, visitors can download the user manual in full for a complete overview of functionality, while existing users can access the latest FlashMic software and firmware, and the latest version of FlashMic Manager, the Mac/PC application used to configure the FlashMic off-line. The site also includes answers to a series of frequently asked questions, a feature that will be particularly interesting to new users.
Commenting on the launch of the new site, HHB managing director Ian Jones says, “The FlashMic is the easiest way to record and transfer high-quality audio content, so it gets used in all sorts of different applications. We built the new website as a place where we can share the experiences of FlashMic users, while also providing detailed FlashMic information and updates.”
A German language version of the site will be accessible soon, with other languages coming on line in the near future.
ABOUT HHB Founded in 1976, HHB Communications is Europe’s leading supplier of professional audio technology, and a world leader in the development and production of digital recording products and recording media.
HHB products are distributed exclusively in the United States, Mexico, Central and South America, and the Caribbean by Sennheiser Electronic Corporation, located in Old Lyme, Connecticut. HHB joins a list of distinguished audio brands distributed by Sennheiser, including Neumann microphones and Klein + Hummel studio systems.
www.sennheiserusa.com â€¢ www.hhb.co.uk â€¢ www.flashmic.info
LAS VEGAS, NEVADA – JANUARY 2009: Effective January 1, 2009 TransAudio Group will handle the U.S. and Canadian distribution for TUBE-TECH, a Denmark-based engineering and manufacturing firm with a thirty-year history of building world-class tube compressors, equalizers, and mic pres of uncompromised fidelity and reliability. TransAudio Group will bring its core strength of business and personal relationships to bear for TUBE-TECH, increasing exposure and sales in the high-end markets of U.S. recording, mastering and touring sound.
TUBE-TECH long-time owner and chief designer, John Petersen, builds modern classics by combining simple yet elegant designs with contemporary materials and manufacturing processes. TUBE-TECH possesses that magical reputation for gear that “makes everything sound better just running through it.” Many TUBE-TECH units, such as the CL1B tube compressor, have been a “must have” for years, in both recording and high-end live sound.
Brad Lunde, president of TransAudio Group commented, “I am thrilled to be part of this TUBE-TECH family. John Petersen, is one of the most respected designers of our day. He is responsible for so many modern “must haves” and so many future “vintage classics.” These are pro audio devices that never go out of style, as they are not designed to be a “color” or reflect a trend or a feature of the moment. They are designed for professional audio people who depend on their gear to always sound good under every condition. TUBE-TECH is gear you could make a living with for mastering, an uncommon ability in a disposable world. TUBE-TECH is much larger than anyone would guess due to the “don’t tell anyone about my secret weapon” status. It will be an absolute pleasure to represent a brand with such authority and renown.”
“We are very pleased with the appointment of TransAudio Group as our new distributor for North America as they are highly respected in the audio business for their serious and honest way of doing business. We have been thinking about working with them for quite some time.” said John G. Petersen, president of Lydkraft ApS.
In addition to signing with TransAudio Group, TUBE-TECH has taken other initiatives to strengthen its position in the U.S. Notably, it has hired sales engineer Jesper Bo Nielsen, a top-level Danish recording engineer, to focus on supporting the U.S. market. The company is also implementing a forward-thinking Internet campaign to publicize TUBE-TECH applications with video and other media.
Noted Jesper Bo Nielsen, TUBE-TECH sales and marketing manager, “Everybody at TUBE-TECH looks forward to working with TransAudio Group. I personally look forward to meeting our dealers and developing a close relationship with the whole team. With our new website launching just prior to NAMM, TUBE-TECH is poised to, not only grow sales but, implement a strong marketing and public relations program.”
TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.
MEMPHIS, TENNESSEE – JANUARY 2009: The Pentecostal Church of Memphis was in a quandary. Its members had outgrown the 1,000-seat building that had been the church’s home for the past fifteen years and new land a few miles away was already in its possession. Everyone was excited to break ground for a new building, but there was one snag: the same economic forces that have made selling a home so difficult have also cast a pall over the church market. Without a buyer, the church was stuck in its current location.
Much of the excitement over moving to a new location sprung from a desire to leave the existing building’s many problems behind, not the least of which was a decades-old sound system with a nasty tendency to blast some seats while barely whispering to others. “From some spots, the system sounded like a rock concert, but in others you could barely tell what was going on,” commented Executive Pastor George Newman. “Although our church has been blessed with over twenty babies in the last year, many of the new mothers were distressed during the services with the loud noise jarring their babies into tears.”
If the church had had no intentions of moving, it would have been a slam-dunk case for buying a new sound system. “Although it was perhaps the best it could have been given technology and the church’s budget fifteen years ago, many components were in constant distortion, and the coverage was abysmal,” said Curt Taipale, president of Taipale Media Systems and designer of the sound system for the new, still-in-the-planning building.
What to do? An earlier experience helped guide the church to a decision. A year prior, the church approached Taipale with a very specific concern: the sound system was completely incapable of reinforcing the choir without feedback. Taipale recommended that they purchase five AKG C 4000Bs. The new mics went up and the choir sounded loud and authoritative. The worship pastor commented that if he had that all it would take to bring the choir into the mix was five new mics, he would have bought them long, long ago.
“It was that same thought process that went into the decision to replace the existing sound system with a Danley-centered system,” said Taipale. “They wanted it loud, but clear, and with even coverage. Those are, of course, the hallmarks of a Danley system. With an unknown departure date, the church reasoned that they had tortured themselves long enough. The church and its accomplished band and choir deserved better. In addition, the vibe from a top-tier sound system might help sell the property in the same way that a new coat of paint can help sell a house!”
Summit Integrated Systems installed the Taipale-designed system and commissioned it in mid-November. Four Danley SH-50 full-range loudspeakers cover the main floor in an exploded mono arc, each with a Renkus-Heinz TRX81/9 for downfill. Four Bag End TA6000S loudspeakers provide front fill. Five delayed Danley SH-95 full-range loudspeakers cover the upper balcony with appropriate dispersion beam widths, while eight more TRX81/9s cover the under balcony.
“In the ‘pre-Danley days,’ I used to be able to get away with just a mid-high box for the choir monitor,” remarked Taipale. “The low-end wrap around from the main speakers was sufficient to fill in the bottom. With Danley’s low-end directivity, those days are gone! For this church, I used two Danley SH-95s for choir monitors for clarity. The wonderful trade-off, of course, is that gain-before-feedback with the Danley system is amazing and it arrays seamlessly.”
Although many churches would have been more than happy with just the low-end provided by the SH-50s, Taipale knew that the Pentecostal Church of Memphis would appreciate some amazing Danley subs. He specified two Danley TH-115s to sit beneath the front of the stage. Carpenters at the church built a custom stage extension to accommodate them. “They had subs in the old system, but they crossed over at near 300Hz and weren’t really working,” said Taipale. “You should have seen the smiles, especially on the pastor, the drummer, and the bass player the first time we fired up those subs!”
Biamp Nexia provides the processing and Lab.Gruppen C-series amplifiers provide the power. In addition, Taipale updated the heart of the system from the user’s perspective with a new Allen & Heath GL2400. “Of course, we expected the new system to sound great,” said Tim Reid, the church’s volunteer technical director, “But it sounds even better than we imagined. We only wish we had done it sooner!”
“This new loudspeaker system provides clear, full, even sound coverage across all seating areas, with plenty of “weight” provided by the subwoofers. That in turn means that the system doesn’t have to be driven excessively loud to enjoy,” said Taipale.
The church is now content to wait a little while longer for the building to sell, and its youngest members are returning in droves.”Just last Sunday, I noticed the new mother who was in tears a few months ago because the old system was too harsh for her baby,” said Pastor Newman. “She was in the second row and obviously enjoying the music… right there with her baby!”
Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology.
DANLEY SOUND LABS www.danleysoundlabs.com
PHOTO CAPTION Summit Integrated Systems installed the Taipale-designed system at Pentecostal Church of Memphis using four Danley SH-50 full-range loudspeakers to cover the main floor in an exploded mono arc, each with a Renkus-Heinz TRX81/9 for downfill. Five delayed Danley SH-95 full-range loudspeakers cover the upper balcony.
NEW YORK, NEW YORK: Music’s most illustrious moments and movements have long been delivered to listeners’ ears with Sennheiser’s legendary microphones and headphones. It is only fitting, then, that a selection of products from Sennheiser and its affiliated company Klein + Hummel will fully immerse visitors to the Rock & Roll Hall of Fame ANNEX in an amazing audio journey through rock history. The ANNEX is now open in the heart of New York City’s Soho district.
“Sennheiser and the Rock & Roll Hall of Fame each showcase the magical elements of music, making Sennheiser’s supporting partnership with the ANNEX an incredible match,” said Stefanie Reichert, vice president of strategic marketing for Sennheiser Electronic Corporation. “Sennheiser microphones are preferred by the most renowned musicians of our time. Now, fans have a unique opportunity to learn about and hear rock and roll’s superstar performers in a fantastic-sounding music environment.”
An array of Sennheiser and Klein + Hummel products were handpicked by the producers of the ANNEX: Running Subway Productions, Jam Exhibitions and S2BN Entertainment. Running Subway Productions is the New York-based entertainment production company that presents the well-known production, “Bodies…The Exhibition” in New York City.
As visitors explore the 25,000 square-foot exhibit, they’ll hear tunes that complement each area of the gallery they are experiencing with a pair of Sennheiser PX 200 headphones and a clip-on Sennheiser guidePORT receiver.
The wireless guidePORT system offers visitors a seamless, personalized audio navigation experience at their own pace and level. Specially produced narratives and live sound tracks “trigger” the guidePORT system as the visitors browse the exhibits and pass by the many monitors and specially projected images and effects.
“The guidePORT tour guide system takes what would either be a static read-only exhibition, or one that has many noisy and conflicting audio sources, and transforms it into an incredible personal experience for the rock and roll fan,” explained David McNutt, industry team leader for installed sound at Sennheiser. “The Stones, Simon & Garfunkel, Joplin, Clapton, Dylan all come alive as experienced through the personal guidePORT system.”
Throughout the “Roots & Influences” exhibit, for example, visitors will automatically hear how the music legends of yesterday, such as James Brown, have influenced today’s chart-toppers like 50 Cent and Notorious B.I.G. via the comfortable, crisp-sounding PX 200 headphones. Then, as visitors make their way to the “Moments to Movements” display to view such items as the never-before-displayed white Vox guitar from The Beatles, visitors will experience a seamless transition to an exhilarating soundtrack that perfectly accompanies the extraordinary rock artifacts-truly bringing the music to life. Once the tour is complete, the audio journey doesn’t end there, as a selection of Sennheiser headphones will be available for sale in the ANNEX shop.
Not only will visitors enjoy the exquisite audio quality of Sennheiser, but they’ll also hear he new Klein + Hummel IS speakers. Klein + Hummel, a Sennheiser Group company, recently introduced purpose-designed installed sound loudspeakers that can be tailored to a variety of environments. Before entering the guided audio experience, visitors will walk through the “Signature Hall” covered with seven Klein + Hummel ProX 6 loudspeakers and watch a multi-media presentation in special multi-channel sound over the new Klein + Hummel IS 123 loudspeakers and subwoofer systems.
James Sanna, executive producer of the Rock & Roll Hall of Fame ANNEX NYC, worked hard to get Sennheiser and Klein + Hummel into this project. “We are very pleased to have Sennheiser products creating the experience for our visitors,” Sanna said. “Their history and reputation for quality and performance are a perfect match for this exciting entertainment experience.”
ROCK & ROLL HALL OF FAME ANNEX NYC The Rock & Roll Hall of Fame ANNEX NYC is an experiential, technologically-advanced exhibition that focuses on the greatest moments in rock history and resonates with everyone from the casual music fan to the seasoned rock enthusiast. The exhibits, including the “Roots & Influences,” “Moments to Movements” and “New York Rocks” galleries, highlight rock and roll’s impact on music, allowing visitors to discover, or rediscover, their connection to it all.
The Rock & Roll Hall of Fame ANNEX NYC is proudly sponsored by Best Buy, Diesel for Bloomingdales, Citi and Gibson. Additional participating partners include Sony, Sennheiser, Klein + Hummel, Kohler and Brocade Home. Now open at 76 Mercer Street. Tickets are available at the box office or through www.rockannex.com.
ROCK & ROLL HALL OF FAME AND MUSEUM The Rock & Roll Hall of Fame and Museum is the non-profit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission both through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives, as well as its educational programs.
SENNHEISER Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.
For more information, please visit www.sennheiserusa.com
KLEIN + HUMMEL Klein + Hummel is a Sennheiser Group company. For over 60 years, Klein + Hummel is revered in the professional audio industry for its advances in sound reinforcement combined with unparalleled quality and innovative solutions. Klein + Hummel products are distributed exclusively in the United States, Mexico, Central and South America, and the Caribbean by Sennheiser Electronic Corporation, located in Old Lyme, Connecticut.
For more information on the Rock & Roll Hall of Fame ANNEX NYC contact Alana Radmin: firstname.lastname@example.org or (212) 230-1800
OLD LYME, CONNECTICUT – DECEMBER 2008: Sennheiser Electronic Corporation has introduced a rebate program in preparation for the imminent ruling by the Federal Communication Commission (FCC) that will restrict the use of wireless mics operating in the so-called 700 MHz band. To receive a rebate, users must purchase new Sennheiser systems and components in an alternate range and trade-in an equal number of old wireless systems or components, including non-Sennheiser brands, that currently operate in frequencies between 698 – 806 MHz. The twelve-month program includes tiered rebates of up to $1,400 or a simple flat rebate. more
MOUNTLAKE TERRACE, WASHINGTON -JANUARY 2009: Symetrix, Inc., a leading provider of signal processing technology for the installed sound, broadcast and recording markets, has launched its new online accessory store. Using a slick website, audio enthusiasts can order the very coolest of accoutrements, all displaying the Symetrix logo. From the “Store” link at www.symetrixaudio.com, users will find t-shirts in a panoply of colors and styles, together with baseball caps and mouse pads emblazoned with Symetrix’ name, icon and tagline (“engineered by…”).
Powered by www.CafePress.com, the Internet’s foremost supplier of on-demand customized products, users will find convenient, safe, and reliable payment and shipping options via a state-of-the-art web interface. “We’ve had a lot of requests from our enthusiastic customers to create a greater variety of merchandise and to make it more widely available,” said Paul Roberts, director of sales for Symetrix. “The new online store takes care of both of those requests nicely.”
T-shirts are available in long-sleeve and short-sleeve styles with either “Symetrix” or “engineered by Symetrix” together with the “out of the box” logo that adorns all contemporary Symetrix equipment. The obligatory black baseball cap features white type and sturdy construction. With a bold “SymNet Designer” splashed atop the Symetrix logo, the mouse pad makes an appropriate nod to Symetrix’ celebrated open-architecture DSP programming software.
ABOUT SYMETRIX For over three decades, sound system designers, broadcasters and sound engineers have relied upon the performance, value and reliability of the Symetrix suite of audio routing and processing products.
Symetrix continues to set the benchmark in sound quality, and user-friendly control interfaces, while providing legendary reliability hand in hand with our commitment to non-stop innovation.
You’ll love the ease of doing business with our incredible team of audio and business professionals, who excel in their commitment to serve our customers at the highest level from start to finish, again and again.
Innovative Audio Routing and Processing Solutions – Engineered by Symetrix
For more information on professional audio products from Symetrix, SymNet, Lucid and AirTools please call (425) 778-7728 or refer to websites, www.SymetrixAudio.com, www.SymetrixAudio.com, www.SymNetAudio.com, www.SymNetAudio.com, www.AirToolsAudio.com, www.AirToolsAudio.com and www.LucidAudio.com.
The following terms are trademarks ™ of Symetrix Inc., Symetrix(tm), AirTools(tm), SymNet(tm), Lucid(tm), all rights to these trademarks reserved.
LAS VEGAS, NEVADA – JANUARY 2008: As the professional recording industry continues its decades-long transition from a centralized oligarchy dominated by big studios and big session professionals to a diffuse democracy peopled by home studios and musicians, songwriters, engineers, and producers, a new technology has arrived that arguably captures the best aspects of both worlds: eSession.com.
For a modest fee, eSession.com connects professionals in all aspects of the recording industry from around the world and uses high-speed internet to stand in place of the few paces from control room to live room that used to separate the techies from the talent. eSession.com’s CEO and tireless champion Gina Fant-Saez travels the country and world spreading the news of her service with a laptop, an M-Box, and a TRUE Systems P-SOLO mic pre… the P-Solo to demonstrate how affordable “big studio fidelity” can be these days!
Although still in its infancy, eSession.com boasts over 9,000 active members and an exponential rate of growth. Members can view online profiles of other members to hire and collaborate, and the site takes care of all the niggling details of arranging bids and billing so that members can focus on the creative exchange. Remarkably, that exchange can take place with equal fluidity online, via eSession.com’s “Virtual Glass” plug-in (available for every major music recording software) or offline.
“As a former commercial studio owner with the big SSL and all that, I’ve been in the thick of this transition from the start,” commented Fant-Saez. “I sold it all to build eSession.com because all my former clients started working from their project studios. Although that freed them up monetarily and creatively, it cut them off from connections to other talent that the big studio era engendered. eSession.com is the solution to that problem.”
Nevertheless, big studio fidelity is still the goal with eSession.com. No one wants to hire the world’s best guitarist if all he has to record his outrageous solos with is a Radio Shack mic and a boom box! As part of a project with ASCAP dubbed, “Digital Songwriter,” Fant-Saez travels the country helping musicians and songwriters bone up on their technical chops so that they can comfortably exchange material with other professionals using eSession.com.
“As I travel the country showing people how to collaborate online, I emphasize that they don’t need to spend a fortune on a big console to get the sort of professional sound they want,” she said. “Apart from the mic, the mic pre is the most important link in the chain, and the P-SOLO makes professional sound affordable. To my knowledge, it is the least expensive high-end preamp you can get and makes a big difference in the sound of any microphone.”
TransAudio Group founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.
LOS ANGELES, CALIFORNIA – JANUARY 2009: No stranger to the Grammy Awards, renowned engineer and producer Al Schmitt added two more nominations to his lifetime total of nineteen Grammys this year, both in the category of Best Engineered Album, Non-Classical. The two albums – “Just A Little Lovin’” by Shelby Lynne and “Still Unforgettable” by Natalie Cole – were both mixed using TUBE-TECH equipment, most particularly the company’s SMC 2B stereo multi-band compressor.
“I use a lot of the TUBE-TECH equipment, but I use the SMC 2B on everything,” says Schmitt, who has garnered a total of eleven Grammy Awards since winning his first in 1962, for Henry Mancini’s “Hatari.” “That’s my favorite, although I love all their gear. I usually use it when I’m mixing. I use it on specific instruments and sometimes I use it strapped across the two-track buss.”
The TUBE-TECH SMC 2B, the world’s only “all tube-based” multi-band compressor design, incorporates three independent optical stereo compressors. Precise control is ensured by the use of variable crossover points. But it’s the beautiful sound that the device imparts to the signal that also attracted him to the SMC 2B, Schmitt explains: “I use very little compression; just a tiny bit – maybe 1dB all the way across. I use it more for the sound, because it just sounds so good. What I basically like is the warmth.”
Schmitt has had his SMC 2B for about four years, he reports, but has been using TUBE-TECH equipment for decades. “I did a Willie Nelson recording years and years ago where I used a TUBE-TECH preamp and compressor on his vocal, which worked great.” Going full circle, Schmitt is currently working on a new project with Nelson, as well as one with Barbra Streisand, both using the TUBE-TECH stereo multi-band compressor.
A variety of projects have benefited from Schmitt’s touch and TUBE-TECH equipment recently, including a new Diana Krall album that is due for release in March. “I also did a DVD with her that will be out in April. We went to Rio to do that,” says Schmitt. Adding, “I did a Melody Gardot record that will be out soon, and I just finished mixing Monica Mancini’s album.”
But Schmitt doesn’t limit himself to only the SMC 2B Stereo Multiband Compressor: “To be honest, all the TUBE-TECH gear is terrific. They really make good quality equipment. It’s worth every penny.” At this time, Schmitt is the recipient of sixteen Grammys, two Latin Grammys and a Lifetime Achievement Award.
TransAudio Group founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.
Nichols Delves Deep Into The Art & Science of Mixing As Part of PMTâ€™s Accelerated Program Curriculum; Feb. 25-Mar. 10, 2009
ProMedia Training, the leader in modern accelerated audio and multimedia training, is pleased to announce Grammy-award-winning producer and engineer, Roger Nichols, will teach a Master Class on March 8th as part of ProMedia Trainingâ€™s Miami Music Production & Certification Program (February 25 – March 10, 2009). This influential professional will offer mixing training and insights, drawing upon his vast experience working with Digidesignâ€™s state-of-the-art production softwareâ€”and iconic artists including Steely Dan, the Beach Boys, Stevie Wonder, Frank Zappa, Crosby Stills & Nash, Roy Orbison, PlÃ¡cido Domingo, Gloria Estefan, Mark Knopfler, and James Taylor, to name a mere few. PMTâ€™s Music Production & Certification Program is offered at its Miami facility (1926 NE 154th St., No. Miami, FL 33162), located in the heart of North Miamiâ€™s legendary recording scene, blocks away from The Hit Factory/Criteria Studios and dozens of other music, TV and film studios.
ProMedia Trainingâ€™s Miami Music Production & Certification Programâ€”a 14-day, 112 clock-hour accelerated packageÂ¬â€”is one of PMTâ€™s most comprehensive packages, geared towards the beginner-to-intermediate student. The Program includes four Digidesign certified courses, a mixing course, and a Reason course written by MIDI master Craig Anderton. The final Master Class, â€œAll About Mixingâ€?, is hosted exclusively by Roger Nichols, who explores both the â€œscienceâ€? and the â€œartâ€? of mixing.
Throughout the curriculum, students will learn proper setup, recording, editing and mixing, go in-depth into the world of plug-ins, MIDI, beat detective, elastic audio and the art and science of mixing, and learn the ins and outs of Reason. Students will also work with sophisticated HD systems and control surfaces, and upon successfully completing the courses, will take the Digidesign exam for Certification. The package tuition also includes a free plug-in from Digidesign (valued at $500).
For more information on ProMedia Trainingâ€™s Music Production & Certification Program and course specifics, go to: www.promediatraining.com
About ProMedia Training
With locations in Atlanta, Chicago, Dallas, Miami, Nashville, San Diego, and New York, ProMedia Training is the leader in modern accelerated audio and multimedia training. In addition to individual instruction at professional facilities, the company provides on-site training for corporations, allowing industry professionals to upgrade their skills in their own working environmentâ€”some of which include MTV, HBO, and Turner Broadcasting; Dolby Labs, Billy Graham Evangelistic Association, and Loyola University. The faculty includes Grammy and Emmy Award winners that have worked on hundreds of gold and platinum albums with such artists as U2, Aerosmith, Ricky Martin, Steely Dan, Ozzy Osbourne, Outkast, and Dixie Chicks. ProMedia Training partners with manufacturers such as Digidesign, Apple, Propellerhead, and Waves. ProMedia Training is the leading authorized Digidesign Pro School, having certified more students than any other organization. For more information visit: www.promediatraining.com
The Communications Systems Division of Bosch Security Systems, Inc. is pleased to announce that, as of January 2009, Fernando Perez Cardenas is its Sales Manager for the Andean Region (Ecuador, Peru, Bolivia, and Chile).
Mr. Cardenas, a native of Lima, Peru, brings a wealth of experience to the Communications Systems Divisionâ€™s South America team, which is continuing to expand in order to keep pace with their growth in the region. Mr. Cardenas will report to Franck Fabry, Director of Americas Export Sales, Communications Systems Division, Bosch Security Systems, Inc.
Prior to assuming his position at Bosch, Mr. Cardenas studied sound engineering for five years at the University of Technology in Santiago, Chile. Upon graduation, Mr. Cardenas began a career as a freelance sound engineer, working in recording studios and mixing live sound as a FOH engineer in Peru, and for two years as a sound engineer at Lima-based Mega Studio. In addition to his freelance work in South America, Mr. Cardenas also worked for three years in Spain as a freelance FOH engineer for theaters in Madrid and MÃ¡laga. He welcomes the challenge of bringing the Bosch family of products to greater prominence in South America.
â€œIâ€™m very happy to join the Communications Systems team,â€? says Mr. Cardenas. â€œAnd Iâ€™m very excited to bring its family of pro audio brands to Latin America. I am particularly excited to grow the Electro-Voice brand in this region. My goal is to help ensure EV products become the first choice for any major audio application in South America. With new technologies like NetMax and IRIS-Net, we will lead the way forward. From students at my former college to my colleagues in live sound production, I have a personal, hands-on understanding of what this region needs, and now Iâ€™m working with the best people and products to raise the bar for audio here.â€?
â€œThe addition of Fernando Perez to the Latin American sales team will allow us to better focus on the Ecuadorian, Peruvian, Bolivian, and Chilean marketsâ€? comments Franck Fabry, Director of Americas Export Sales, Communications Systems Division, Bosch Security Systems, Inc. â€œFernandoâ€™s enthusiasm and familiarity with professional audio, intercom, and conferencing equipment will be an enormous asset to our Bosch partners. He will provide an essential point of contact for clients seeking help with product specifications, recommending the appropriate equipment solutions for their applications. We are delighted to have Fernando on board and look forward to having him travel throughout the region to train an even greater number of end-users.â€?
Fernando Perez Cardenas
Bosch Security Systems, Inc.
Communications Systems Division
Sales Manager, Andean South
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