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Archive for February 9th, 2012

Endless Noise Provides Music and Sound Design for Four Superbowl Spots

Santa Monica, CA, Feb. 7, 2012 — Award winning music company Endless Noise provided music and sound design for three Hyundai spots which debuted during Superbowl Sunday, as well as for a highly popular VW teaser spot (with over 13-million views on YouTube) entitled “The Bark Side.”

Credits for these spots is as follows:

Volkswagen “The Bark Side”
Music and Sound Design: Endless Noise
Endless Noise composed
the all-canine chorus arrangement
of John Williams’ “The Imperial March”

Agency: Deutsch LA
Director: Keith Schofield
Production: Caviar
Editorial: Union Editorial
Editor: Nicholas Wayman-Harris
Audio Post: Lime Studios
Mixer: Mark Meyhaus
Special Effects: Method

Hyundai Elantra “Victory Lap”
Music & Sound Design: Endless Noise

Endless Noise composed/arranged a version of John Philips Sousa’s “The Stars and Stripes Forever” on nylon string guitar

Agency: Innocean
Producer: Jennifer Weinberg
Editorial: Beast
Audio Post: Eleven Sound
Mixer: Jeff Payne

Hyundai Veloster Turbo
“Cheetah”
Music & Sound Design: Endless Noise

Endless Noise composed an original music track

Agency: Innocean
Director: Daniel Kleinman
Production: Rattling Stick
Editorial: Cut + Run
Editor: Steve Gandolfi
Audio Post: Eleven Sound
Mixer: Jeff Payne

Hyundai Genesis Coupe
“Think Fast”
Music & Sound Design: Endless Noise

Endless Noise composed an original music track

Agency: Innocean
Director: Daniel Klein
Production: Rattling Stick
Editorial: Cut + Run
Editor: Steve Gandolfi
Audio Post: Eleven Sound
Mixer: Jeff Payne

Endless Noise Credits for Spots Above:
Creative Director/Composer: Jeff Elmassian
Composer/Arranger: Andy Rehfeldt
Producer: Mary Catherine Finney
Engineer: Grant Cornish
Sound Designer: Bob DeMaa

ABOUT ENDLESS NOISE:

Based in Santa Monica, CA, Endless Noise is an award-winning music and sound design company founded by renowned musician/composer Jeff Elmassian. The company specializes in Original Music, Sound Design, Remix/Mash-up, Sound FX Library, Musical Arranging, and Music Licensing. The studio composes and produces innovative music and sound design for commercials, TV programs, the web, feature films, interactive/multimedia projects and video games.

Clients of Endless Noise include Nike, Coca-Cola, Audi, Lexus, Honda, American Express, Motorola, MasterCard, Nissan and Kyocera to name a few. Building on its Grammy, Cannes Gold Lion, Clio, AICP, D&AD, London International Advertising, ANDY and One Show awards, Endless Noise continues to wow the sonic senses with its mastery of composition, versatility, and fearlessness of pushing the boundaries of music.

Recent industry recognition includes a 2007 Clio Award for Best Sound Design for its EA Games “Night Sky” spot, an AICP Award for Best Musical Arrangement for Garmin “Moose,” and Nike Russia “Ballerina” as a finalist for the Cannes Gold Lion in 2008. The company’s address is: 1825 Stanford Street
Santa Monica, CA 90404, and the phone is 310.694.8251 or 424.268.4102.
For more information, please see: www.endlessnoise.com

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AVIOM PRO16 PERSONAL MIXERS ARE INTEGRAL TOOL FOR GRAMMY-WINNING ENGINEER DYLAN ELY

Use of Aviom Products Helps Attract New Clients, Makes Production and Maintenance Easier at The Loop Studios and Venue Rental and Recording Services

CORPUS CHRISTI, TEXAS, FEBRUARY 8, 2012—An Aviom Pro16® Personal Mixing System is key to the launch of Grammy Award-winner Dylan Ely’s two new companies, The Loop Studios and Venue Rental and Recording Services. Ely, a live sound and recording engineer, works with major recording artists such as Linkin Park, Jennifer Lopez and Ludacris. On the recording side, he has earned a Grammy Award for his work as recording engineer for Best Rap Album, for Ludacris’ Release Therapy in 2008. Ely’s success spurred him to start these new ventures.

Dylan Ely of The Loop Studios

more

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Guitar Center Professional Helps Outfit the Islamic Center of Hernando County, Florida, with New Sound System and Acoustical Treatment

— Bose Panaray® MA12EX system and supporting technologies, as well as an acoustical treatment that cut the reverb time in the mosque in half and restored speech intelligibility during worship, show how GC Pro is the single best resource for any HOW AV need —

— Project was completed through GC Pro’s Affiliate program, with the help of program member Christian Sound Installations of Valrico, Florida —

WESTLAKE VILLAGE, CA, February 8, 2012 — Like many houses of worship, the Islamic Center of Hernando County, in Spring Hill, Florida, had some specific audio issues: the main hall of the mosque had a reverb time measured at six seconds, enough to reduce speech intelligibility to near zero, and a second prayer room reserved for women had no separate sound system at all and had to rely solely on reflected sound from the men’s prayer hall for prayer leadership. A visit to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, solved all of the space’s audio problems, thanks to GC Pro’s breadth of technology solutions and the depth of its Affiliate program, which lets GC Pro find exactly the right fit for system installation.

Last August, Christian Sound Installations of Valrico, Florida, one of the certified Affiliates in the highly successful national GC Pro Affiliate Program, installed a Bose Panaray® MA12EX full-range modular line array with four speakers in the men’s prayer hall, controlled via a Bose Control Space ESP-88 processor and powered by a Crown XTi 4002 amplifier. In addition, the women’s prayer hall now has its own sound system consisting of Bose FreeSpace® DS 100SE loudspeakers powered by a Crown XTi 1002 amplifier. A TASCAM CD-200i CD player with integrated Apple iPod® dock serves as the music source for both systems. When praying, the Imam’s lavaliere microphone was often muffled when his head bowed to the floor; a Countryman E6 wireless headset supplied by GC Pro solved that issue. And the main hall’s reverberation problem was eliminated with the application of acoustical absorption materials to the walls, cutting the six-second reverb time down to three seconds.

Mick Hall, Account Manager at the Tampa Bay-area GC Pro location, says that what they were able to accomplish cost-effectively at the Islamic Center of Hernando County is an example of how keenly GC Pro can help houses of worship solve their AV concerns. The solutions for any AV problem are within GC Pro’s extensive inventory, and ways to implement those solutions are at the ready through the Affiliates program, which allows customers to access the talents and skills of certified acoustical designers, acoustical architects, systems integration companies and other technical services organizations nationwide.

“We have all of the resources necessary to handle any situation, large or small, from renovation to ground up construction,” says Hall. “We have the product and systems solutions and we have the talent, in the form of people like Paul Garner, Owner of Christian Sound Installations, who can integrate those solutions in the best ways possible. That’s what GC Pro has to offer.”

Hall elaborated on how the system was put together: “Traditional mosques are very beautiful and also very live acoustic spaces,” he stated. “The client wanted a system that was small and unobtrusive to the room décor but powerful enough to be an effective upgrade of the existing ceiling speaker system. The main request of the sound system was that it be capable of substantially amplifying the sound in the space while still remaining open and natural enough to give the impression of no PA. It was also a requirement that the system be capable of extremely wide horizontal and controlled vertical dispersion to minimize reflections and artifacts caused by excessive spill on architectural details. Finally, the complete control for the system needed to be as compact and user friendly as possible. The system with Bose MA12EX Panaray speakers in the main room and DS100SE speakers in the anteroom along with the ESP-88 processor and CC-64 remote was an eloquent and high quality solution to solve all of the integration and performance criteria.”

For more information, please visit www.gcpro.com.

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Middle Atlantic Introduces HRF Series Half Rack Systems

HRF Series Half Rack in Lectern

Fairfield, NJ––Middle Atlantic Products is introducing the new HRF Series Half Rack family of products that will also serve to help develop an ECIA standard for the half-width rack format.

The new HRF Series half racks–which incorporate the dimensions of the proposed standard–feature a low profile design and compact dimensions. An offset cable tie area keeps their overall width to a slim 10 5/8”, which makes them an important off-the-shelf solution for maximizing the amount of usable rack space in confined areas. These dimensions also allow the HRF Series to be used with half rack equipment from a variety of manufacturers.

The HRF Series half racks also feature a strong welded frame that enables equipment to be pre-loaded and transported to the installation site. Initial models are available in 8 and 12 space useable racking height configurations with available mounting shelves that include a pattern of holes and slots that accommodate any device-mounting pattern. The line of complementary accessories for the Half Rack Series also includes a high-static pressure blower to exhaust heat, as well as blank and vented panels to complete the installation.

According to Mark Tracy, Director of Product Management, “There was a real need for a smaller, space-saving solution when rackmounting a variety of half-width components in lecterns, credenzas, and in-wall. Thanks to the feedback from our installer and consultant partners, as well as the participation of several manufacturers, this system accommodates the vast majority of smaller components currently available and provides installers with a useful new choice for mounting electronics.”

For technical specifications and in-depth information about Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

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German Radio Group Tunes In Sonnox Broadcast Bundles

LUDWIGSHAFEN, GERMANY: Attracting over 10 million daily listeners, RPR1.,Radio Regenbogen and bigFM are three of Southwest Germany’s largest privately-owned radio stations. Featuring three distinctive formats, AC, Hot AC and CHR, each of the stations share a single ‘Service Center Production’ Sound Department. Head of Production, Stefan Müller, recently purchased Sonnox Broadcast Bundles for each of the Sound Department’s 11 workstations.

“I had considerable experience with Sonnox plug-ins as a film mixing engineer prior to joining the Radio Group,” Müller says. “Their overall sound quality and flexibility is simply the best you can get in the plug-in market, so I knew they would provide excellent audio processing for radio production where sound is the major priority.”

“One of the most important jobs is to get the voice through to our listeners as clearly and effectively as possible, without being harsh or unpleasantly loud,” he adds. “Of course the sound of voices, music beds and FX varies from format to format, so we needed a plug-in bundle that would suit all our needs; aggressive for one radio format, and more transparent for another without losing loudness.”

The Service Center Production Sound Department utilizes Sonnox plug-ins differently for each station. “The Oxford EQ is engaged for virtually every track, shaping detail and emphasizing transparency, but tailoring the finished mixes for specific audiences,” Müller explains. “The Oxford Dynamics plug-in’s built-in modules are particularly well suited to our bigFM audience, and to CHR where voices are more directly in the listeners’ face. The SuprEsser plug-in gets deeper into our AC and Hot AC workflows, enabling us to dynamically reduce ‘overemphasized’ frequencies. The Oxford Limiter and Inflator are our primary weapons in the ‘Loudness War.’ I’m not a fan of indiscriminately increasing volume. That translates to lost punch and transparency,” he says. “By creatively employing the Limiter and Inflator plug-ins in our summing busses and masters, we can achieve excellent loudness levels and retain the details, emotions and dynamics that make compelling broadcasts.”

“The Sonnox Broadcast Bundles have proved themselves the perfect solution to all our radio sound design challenges,” Müller concludes.

Photo: Stefan Müller, Service Center Production Sound Department Head of Production

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For information on Sonnox Plug-Ins please visit: www.sonnox.com

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German Radio Group Tunes In Sonnox Broadcast Bundles

LUDWIGSHAFEN, GERMANY: Attracting over 10 million daily listeners, RPR1., Radio Regenbogen and bigFM are three of Southwest Germany’s largest privately-owned radio stations. Featuring three distinctive formats, AC, Hot AC and CHR, each of the stations share a single ‘Service Center Production’ Sound Department. Head of Production, Stefan Müller, recently purchased Sonnox Broadcast Bundles for each of the Sound Department’s 11 workstations.

“I had considerable experience with Sonnox plug-ins as a film mixing engineer prior to joining the Radio Group,” Müller says. “Their overall sound quality and flexibility is simply the best you can get in the plug-in market, so I knew they would provide excellent audio processing for radio production where sound is the major priority.”

“One of the most important jobs is to get the voice through to our listeners as clearly and effectively as possible, without being harsh or unpleasantly loud,” he adds. “Of course the sound of voices, music beds and FX varies from format to format, so we needed a plug-in bundle that would suit all our needs; aggressive for one radio format, and more transparent for another without losing loudness.”

The Service Center Production Sound Department utilizes Sonnox plug-ins differently for each station. “The Oxford EQ is engaged for virtually every track, shaping detail and emphasizing transparency, but tailoring the finished mixes for specific audiences,” Müller explains. “The Oxford Dynamics plug-in’s built-in modules are particularly well suited to our bigFM audience, and to CHR where voices are more directly in the listeners’ face. The SuprEsser plug-in gets deeper into our AC and Hot AC workflows, enabling us to dynamically reduce ‘overemphasized’ frequencies. The Oxford Limiter and Inflator are our primary weapons in the ‘Loudness War.’ I’m not a fan of indiscriminately increasing volume. That translates to lost punch and transparency,” he says. “By creatively employing the Limiter and Inflator plug-ins in our summing busses and masters, we can achieve excellent loudness levels and retain the details, emotions and dynamics that make compelling broadcasts.”

“The Sonnox Broadcast Bundles have proved themselves the perfect solution to all our radio sound design challenges,” Müller concludes.

Photo: Stefan Müller, Service Center Production Sound Department Head of Production

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For information on Sonnox Plug-Ins please visit: www.sonnox.com

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D.A.S. Audio Provides Sound for 28,000 Visitors at the ADAC Supercross, Dortmund

Dortmund, Germany – February 2012 … The Westfalenhallen exhibition centre in Dortmund boasts a well-earned reputation as a multi-purpose exhibition hall: it is the venue of choice for all major German and international events. From January 6th to the 8th, die-hard motocross fans from across Europe descended on the Westfalenhallen for the 29th edition of the ADAC Supercross to see the Who’s Who in the global motocross scene come together, as teams from around Germany and Europe took part in a variety of different categories and races. The spectators watched the racing and freestyle exploits of the motocross drivers with bated breath over the course of the two-day event. more

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LECTROSONICS GOES GREEN

**** Photo: Lectrosonics’ headquarters ****

Rio Rancho, NM – February 2012… Lectrosonics, recognized the world over as a leading manufacturer of wireless microphone systems and audio processing products, has taken a number of important steps to minimize the company’s power consumption and, thus, lessen the impact of its environmental footprint. The replacement of lighting fixtures throughout both the corporate offices and manufacturing facilities is an important step toward the company’s goal of being more environmentally friendly. more

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