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Archive for April 9th, 2012

Beau Raymond Chooses Genelec Active Monitoring for His New Studio Facility

— Producer/engineer for artists including Joss Stone, Motley Crüe, members of the Black Crowes and others, now has the acclaimed Genelec 8260A System in place at Family Farm, his 2,500-square-foot
facility in Portland, Oregon —

Beau Raymond knows sound. Having served as the engineer or producer for a wide range of artists (Joss Stone, Motley Crüe, Weapons of Mass Destruction, Devendra Banhart, Little Joy, members of the Black Crowes, Bert Jansch, the Neptunes), and working alongside production legends (Joe Chiccarelli, Rick Rubin, Rich Costey, Pat Leonard, Bob Rock), he’s now taken his substantial experience in Los Angeles studios and migrated it to indie music hub Portland, Oregon. There he opened his 2,500-square-foot Family Farm studio in 2011. For monitoring, he turned to Active Monitors from Genelec, the world’s longstanding pioneer in active monitoring. The 6,000-square-foot building also houses a lounge and a spacious apartment for visiting recording artists. The studio has already done sessions with the Dandy Warhols, the Jayhawks and the Portland Cello Project.

Raymond is a highly critical but curious listener and a self-confessed “gear junkie,” so he was up for checking out the pair of Genelec 8260A Tri-Amplified DSP Monitors suggested to him by retailer Vintage King and brought over to his studio by Scott Esterson of Genelec. “I listened to them and they sounded good, but you can’t really understand a speaker until you’ve actually done work on them,” Raymond points out.

He used the Genelec 8260A’s to mix the unfinished tracks of a record he had been working on at that time, and during the course of the mix, he came to appreciate the 8260As’ accuracy and authenticity. But what sold him was the enthusiastic response of the mastering engineer he sent the record to after the mix. The mastering engineer immediately recognized that the record had been mixed on two different pairs of monitors, and he raved to Raymond the mix of the songs that happened to be mixed on the Genelecs. “Considerably more depth in the low end, greater accuracy and better balance across the sound field,” says Raymond. “But perhaps best of all, they were both fun and functional; they can give me the kind of volume I need for when clients want to track and listen back loud, but they actually sound great at any volume. And while I was initially skeptical of the DSP system – I always wondered if systems like that actually compensate for deficiencies in the speakers themselves – I quickly realized that the Genelec DSP system really works. The speakers sound great on their own, but the DSP brings them to the next level by adjusting them perfectly to the room they’re in. I’m glad I have them.”

For more information, please visit www.genelecusa.com/.

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New York City Hotspot Culture Club Opens New Location with Sound and Lighting Systems and Service from GC Pro

— Located in the heart of Midtown Manhattan, the new Culture Club location features 16,000 square feet and four floors of powerful dance club sound and lighting, all sourced through GC Pro —

WESTLAKE VILLAGE, CA, April 9, 2012 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, recently worked closely with Culture Club, a hip 1980s-themed New York City dance club, to supply state-of-the-art lighting and P.A. systems (as well as other gear), as it moved from its original location downtown to its new club in Midtown Manhattan. Culture Club owners Robert Watman and Najib Succar turned to GC Pro for loudspeakers from JBL; amplifiers from Crown; mixing consoles from Soundcraft; lighting from Antari and Elation Professional; DJ products from Denon, Rane and Pioneer; and a full host of equipment from several other manufacturers.

The new location, on 20 West 39th Street between 5th and 6th Avenues, opened late in 2011, and features four stories and 16,000 square feet of floor space. “It’s a very, very large dance club,” noted Co-Owner Robert Watman. “Each of the club’s four floors hosts a separate DJ with a distinct playlist. Each system is on its own floor and there’s no bleed, so if you’re on the second floor, you don’t hear what’s happening on the other floors. So you can imagine that a lot had to go into consideration. This is a brand new space that needed tons of gear, and we wanted to do it right. We wanted to make sure the P.A. was a killer system, and that it would be able to handle the amount and volume of music that it would be pumping out every night. So we turned to GC Pro, who became our one-stop vendor for the amplifiers, speakers, DJ mixers and turntables, lighting – everything, really.”

Among the hundreds of items sourced through GC Pro were several dozen JBL loudspeakers, including PRX612M, Control 29AV, ASB6125 and AM51212/95 modules; lighting equipment from Elation Professional, including EES487 spotlights and Design Wash LED 60 units; acoustic treatment from Auralex; Crown XLS2500 and XLS1500 Amplifiers; and much more. DJ equipment included Serato Rane SL 2 for Scratch Live, Pioneer CDJ-850 Performance Multi Players, and Denon DJ DNX500 Professional Rack DJ Mixers.

Watman is longtime personal friends with Guitar Center Manhattan store manager Judd Goldrich, who was happy to connect them the GC Pro staff as well as work closely with GC Pro personnel to augment the sound system with ancillary DJ and M.I. products and accessories. Watman recalls, “They came over, and for what they were offering in terms of a turnkey solution, they definitely came in at the right price. It was a good fit. We ended up acquiring a massive number of JBL P.A. products. It was that and lighting – intelligent lighting, LEDs, spotlights and washes. It was the right gear at the right price.”

Co-owner Najib Succar adds, “We’ve been in the club business for a long time, and had a distinct division when we were planning the new Culture Club. Working with GC Pro and Guitar Center, our vision became a reality. But the bottom line is, Culture Club has become a destination. Our patrons are from not only the tri-state area, but from around the country and abroad. They continue to come back, week after week, for the Culture Club experience.”

“It was great working with Robert and Najib to help make their concept of Culture Club a reality,” stated Judd Goldrich. “I have known Robert for most of my life, so on a personal level, Culture Club has a very special meaning to me. We want all of our customers to be happy and succeed, and this is probably one of the best examples of helping out a friend, and now we have a customer for life.”

For more information, please visit www.gcpro.com .

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Genelec Appoints Image Marketing West as New Sales Reps for Northern California Region

NATICK, MA, April 9, 2012 — Genelec, the world’s longstanding pioneer in active monitoring, announces the appointment of California-based firm Image Marketing West to the position of Sales Representative for the Northern California region. John Conard, Genelec USA National Sales Manager, Professional Products, made the announcement. Image Marketing West principals Chuck Rufkahr and Chris Miller will lead the rest of their sales team in their efforts.

Established in 2001, Image Marketing West serves as manufacturers representatives for the professional sound, musical instrument, professional DJ and production lighting industries. They service over 200 dealers spanning seven states. Their business plan is to work with manufacturers who are dedicated to bringing innovative products to market. They pride themselves on providing the best service possible to the manufacturers they represent and the dealers who they serve, and over the years they have earned several sales achievement awards.

“We are thrilled to have Image Marketing West on board in Northern California,” stated Conard. “This team has a proven track record in our industry, and their efforts will lead to an increased market share in the area, working to strengthen our relationships with dealers and end users. We look forward to working with Image Marketing West, and all the good things that will come from this appointment.”

For more information, please visit www.genelecusa.com .

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CAD Acousti-shield Ensures Creative Control & Dry Recording Environment

Solon, OH––A highly useful tool for home and project studio professionals, the CAD Audio AS32 Acousti-shield can substantially reduce unwanted reflections, echo flutter and environmental acoustic interference.

A trouble-free design results in an easy to use, highly flexible device, while not sacrificing stand-mounted stability. The AS32 Acousti-Shield is constructed from a high quality 16 gauge perforated stainless steel shield mated to 53mm high-density micro cell acoustic foam resulting in a dry recording environment.

The AS32 Acousti-shield is supplied with mounting hardware to adapt to most microphones for easy, flexible placement allowing for creative control of the recording environment.

The Acousti-shield 32 is an essential and affordable tool (Street price: $129) for enhanced performance and a vital accessory for project/home recording engineers and professional musicians.

For more information about CAD Audio, please call 800.762.9266 or visit www.cadaudio.com

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