Mixonline Briefing Room

Archive for May 29th, 2012

Sennheiser Names Guitar Center “Dealer of the Year” in its Music Industry Category

OLD LYME, Conn. – May 29 2012: The U.S. subsidiary of headphone and microphone manufacturer Sennheiser named Guitar Center, Inc. its 2011 dealer of the year for excellent sales, customer support and comprehension of Sennheiser’s diverse line of microphones, wireless systems and headphones.

“We are pleased to announce that Guitar Center has once again captured the Dealer of the Year award for our Music Retail division,” said Bill Whearty, Sennheiser Electronic Corporation’s vice president of sales and marketing, retail division. “Guitar Center continues to excel in sales of Sennheiser headphones and microphones and has once again achieved impressive year over year sales growth.”

“We are pleased to once again be recognized as Sennheiser’s MI Dealer of the Year,” commented Bill Wrightson, vice president of technology merchandise for Guitar Center. “Sennheiser continues to represent a very important part of our product offering to consumers and we continue to receive excellent feedback — particularly on Sennheiser microphones and headphones. We are pleased to be associated with the Sennheiser brand, which is world renowned for its quality and support.”

L-R:Craig Malcor. High Tech Accessory Buyer/Category Manager, Guitar Center; Robby Scharf, Key Accounts Manager, Sennheiser; and Bill Wrightson, VP, High Tech Merchandising, Guitar Center.

Digg Syndication Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Industry News, News |

Black Toast Music Adds Over 650 New Songs and Instrumentals to its Website

Chatsworth, CA, May 30, 2011—Prominent independent music publisher and production music library Black Toast Music and its CEO/owner/founder Bob Mair have announced the addition of over 650 new songs and instrumentals to the company’s website.

Available to search, listen and download, the 650 new Black Toast Music entries comprise a diverse cross-section of musical styles and genres. For Dashbox, CND Netmix and Soundminer users, this new material is also available on those servers as well.

Featured among the 650 new titles are Pop/Hip Hop artist Renald Francoeur, Brooklyn-based, Indie Electronica/Pop band Khromozomes, Orchestral/Indie Rock artist Josh Fix, and Hybrid/Orchestra Rock artist Chris Hodges, as well as newly released material from Paul Otten, a talented Pop Rock artist whose music has recently been placed by Black Toast within a number of TV projects.

Other titles include those from:

** Hip Hop/Pop: Arsonist
** Indie/Pop Rock: Elijah Honey, The Radio Villains, The Chillun, The Flurries, Dean18
** Singer Songwriter: Alyse Black, Mayu Wakisaka, Sian Hanley
** Alternative Country: Kelly Pardekooper
** World: Igor Khramov (Russian), Soulplanet (Latin), Bollywood
** Electronic Rock: Tommy Dill, Geoff Pinckney

These 650 new tracks, as well as the entire Black Toast Music catalogue, can be accessed via


Founded in 1990 by noted musician/composer/producer Bob Mair, Black Toast Music is a leading independent music publisher/production music library and record label based in Chatsworth, CA. Since its launch, the company has placed music in many hundreds of television series, including such hits as “True Blood,” “Dexter,” “Treme” and “The Wire,” and recent hits including “Parks & Recreation,” “New Girl,” “Modern Family,” and “Raising Hope,” among others.

Black Toast also supplies music to TV specials and TV movies; dozens of high profile motion pictures, including “American Reunion,” “The Oranges,” “Arthur,” “When In Rome,” “I Love You, Phillip Morris,” “Dead Silence,” “Jiminy Glick,” and others; videogames such as “Dance Dance Revolution” for Konami; Internet and National advertising campaigns such as Domino’s Pizza, and numerous, multi-media presentations. Black Toast Music contributed the main title theme (composed by Bob Mair and David Feldstein) for the hit Nickelodeon animated TV series “Glenn Martin, DDS” (created by Michael Eisner’s company Tornante). The series airs on Nick @ Nite.

“Black Toast Records” was launched as a new label within the company during Fall 2011. The formation of the label was in response to the overwhelming demand from fans that have heard Black Toast music in various films and TV shows. The label allows those fans the means by which to find, listen, and buy the latest releases from dozens of the great indie artists and singer/songwriters whose music Black Toast has placed in hit TV series and movies.

Among the artists whose music is represented by the Black Toast Records Label are Hermanos De Alma, Arias Troubadours, St. John, Sonny Ellis, Paul Otten, G-Stack and Kelly Pardekooper. Black Toast has previously placed music from these indie artists within “True Blood,” “Treme,” “Supernatural,” “Modern Family,” “Weeds,” “How I Met Your Mother,” “Sons of Anarchy,” “30 Rock,” “CSI Miami,” and countless other entertainment properties. For the first time, these tunes are now for sale via Black Toast Records.

For more information about Black Toast Music and Black Toast Records, please see


Digg Syndication Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

Endless Noise Produces Music Featured in New Samsung “Olympic Drums” Web Spot, Starring David Beckham

Santa Monica, CA, May 30, 2012 — Award-winning music company Endless Noise and its founder/composer Jeff Elmassian have produced the music featured within a new web commercial promoting Samsung’s Galaxy Note, for agency Cheil USA. The music was produced by Endless Noise through the process the company calls “Rendered Noise.” The spot debuted on the web May 22nd.

Entitled “Olympic Drums” and starring David Beckham, the spot features Beckham as he kicks a series of soccer balls, in rapid succession, against a wall made of drums. Each time a ball hits a drum, a musical note is heard which begins to form the melody of Beethoven’s Symphony No. 9 in D minor, commonly called the “Ode to Joy.”

To view “Olympic Drums,” see:

Endless Noise has a specialty in this area of “Rendered Noise” – turning random sounds into musical compositions. To see other examples of “Rendered Noise,” please see:

“Cheil USA presented Endless Noise with a unique challenge, and they seamlessly drew out the melody of ‘Ode to Joy’ as though Beckham had kicked it himself,” said Lars Bastholm, chief creative officer of Cheil USA. “We couldn’t be happier with how Jeff and his team realistically brought our idea to life.”

Beckham didn’t actually drum out the song during the production of this spot. That was created in post production by Endless Noise, who mixed in actual studio noises with the song to give the sound some authenticity. Said Jeff Elmassian, composer and Endless Noise founder, “With this type of music, the aim is to make the arrangement and orchestration sound as effortless and organic as possible. It has to feel as if someone would naturally move to the rhythm as though it were a traditionally scored piece of music. Consequently, we were aided by the fact that David Beckham takes choreographic cues quite well. Perhaps a ‘Dancing with the Stars’ turn is in order for him?”

In other company news, Endless Noise’s recent work on behalf of Volkswagen has recently resulted in the win of three 2012 Clio Awards. The company won a Gold Clio in the category “Music (Adapted)” for its work on the VW spot “The Bark Side.” Endless Noise’s work also won a Bronze Clio in “Sound Design” for “The Bark Side,” and a Silver Clio in the category of “Music (Licensed)” for the VW spot entitled “Rocketman.”


Music and Sound Design: Endless Noise

Agency: Cheil USA
Chief Creative Officer: Lars Bastholm
Group Creative Director: Adam Wohl
Producer: Teresa Wakabayashi
Director: Jason Zada
Production Company: Tool
Executive Producer(s): Brian Latt, Oliver Fuselier, Dustin Callif
Editorial Company: Cut + Run
Editor: Graham Turner


Based in Santa Monica, CA, Endless Noise is an award-winning music and sound design company founded by renowned musician/composer Jeff Elmassian. The company specializes in Original Music, Sound Design, Remix/Mash-up, Sound FX Library, Musical Arranging, and Music Licensing. The studio composes and produces innovative music and sound design for commercials, TV programs, the web, feature films, interactive/multimedia projects and video games.

Clients of Endless Noise include Nike, Coca-Cola, Audi, Lexus, Honda, American Express, Motorola, MasterCard, Nissan and Kyocera to name a few. Building on its Grammy, Cannes Gold Lion, Clio, AICP, D&AD, London International Advertising, ANDY and One Show awards, Endless Noise continues to wow the sonic senses with its mastery of composition, versatility, and fearlessness of pushing the boundaries of music.

Recent industry recognition includes a 2007 Clio Award for Best Sound Design for its EA Games “Night Sky” spot, an AICP Award for Best Musical Arrangement for Garmin “Moose,” and Nike Russia “Ballerina” as a finalist for the Cannes Gold Lion in 2008. The company’s address is: 1825 Stanford Street
Santa Monica, CA 90404, and the phone is 310.694.8251 or 424.268.4102.
For more information, please see:


Digg Syndication Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

Qualis Audio Names Prism Sound As Its New European Distributor

PORTLAND, OREGON, MAY 29, 2012 – Qualis Audio, a leading developer of professional audio measurement and monitoring instruments, with an emphasis on 5.1 surround sound, is pleased to announce today the appointment of Prism Sound as its exclusive distributor in the United Kingdom, Ireland and portions of continental Europe. The company will support sales of Qualis Audio’s Sentinel Surround Sound Audio Monitor outside of the United States, further bolstering the company’s reach to new and existing customers worldwide.
The Sentinel will be sold alongside Prism Sound’s already impressive lineup of audio equipment for applications that demand high quality and precision from manufacturers, including LOUDSOFT and Prism Sound’s own line of SADiE audio workstation software.
“This relationship with Qualis Audio is an opportunity to extend our business with both existing and new clients, by virtue of the existing Qualis Audio product line and new products in future,” says Graham Boswell, director of sales and marketing, Prism Sound. “Our customers have long been interested in the service quality and loudness monitoring that the Sentinel provides, and we are happy to provide them with this technology. A partnership with Qualis Audio, a company with a fantastic heritage in audio technology, strongly reinforces our brand and positioning. I am confident that we will be able to develop good business by working together to provide the best audio solutions for our clients.”
Doug Ordon, director of U.S. sales, Qualis Audio, says his company is happy to team up with Prism Sound. “Having a strong partner in the United Kingdom with such a stellar reputation will enable Qualis Audio to reach and educate new customers overseas. It also provides both of our companies with a chance to collaborate on future opportunities. Just as there are issues with loudness compliance here in the United States, our friends in Europe are also seeking ways to comply with EBU standards. We are happy to share the Sentinel with them as an innovative, cost-effective solution.”
Prism Sound:
1) Note To Editors
The name “Prism” is widely used in different markets and by many different companies worldwide. The Cambridge-based UK manufacturer of audio interfaces, test and measurement equipment and logging systems, to whom this press release refers, seeks to avoid commercial confusion with these other markets and companies by always using its full trading name, “Prism Sound”, in its commercial communications. To avoid further action by these companies, Prism Sound respectfully ask that this convention be followed in print and on-line media which refer to their company and products. Thank you.
2) About Prism Sound
Founded in 1987, Prism Sound manufactures high-quality professional digital audio equipment for the International broadcast, film, music production, manufacturing and telecommunications sectors. In addition to Qualis, the Prism Sound product range includes SADiE digital audio workstations and location recorders. Prism Sound also manufactures audio test and measurement products including the dScope Series III audio analyzer.
For more information please visit or or contact: Graham Boswell, Director of Sales & Marketing, Prism Sound group via email: or phone: +44 1353 648888.
About Qualis Audio
Founded in 2008, Qualis Audio is a leading developer of professional audio measurement and monitoring instruments for the broadcast industry. With an emphasis on surround, loudness and QoE, Qualis Audio is the only company in the broadcast market focused on audio measurement with roots in test and measurement.
Its flagship product, the Sentinel, is a network-connected surround sound audio monitor capable of unattended operation. In broadcast applications, it provides comprehensive measurements for CALM Act loudness compliance and QoE analysis. In addition to intelligent monitoring and archival logging, the Sentinel delivers innovative forensic and reporting capabilities. For more information visit

Digg Syndication Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

Masque Sound Hits the Right Note with AV Installation at Lincoln Center’s Newest Theater

Lincoln Center’s Claire Tow Theater Dedicated to Producing Works of a New Generation

NEW YORK, MAY 29, 2012—When Yorke Construction was given the task of building Lincoln Center’s newest theater, the Claire Tow Theater, it turned to Masque Sound, a leading theatrical sound reinforcement, installation and design company specializing in theatrical, house of worship, sporting, corporate, TV broadcast and live concert events, to install and provide training for the abundance of AV equipment specified for the project. The new 23,000-square-foot, two-story state-of-the-art facility is home to a 112-seat theater and dressing rooms, as well as rehearsal and office space for Lincoln Center Theater (LCT) staff and an outdoor terrace surrounded by a green roof. This new addition to the facility furthers LCT’s programming initiatives, which are dedicated to producing the work of new artists and the development of new audiences.

“Having successfully worked with the project’s general contractor, Yorke Construction, on the 52nd street project and with Lincoln Center on a regular basis, this was a natural fit for us,” says Matthew Peskie, systems engineer, Masque Sound.

This new project will bring to fruition LCT’s long-held desire for a third theater to present the work of the next generation of its playwrights, directors and designers. As plans evolved for the campus-wide Lincoln Center Development Project, which is making Lincoln Center more open and accessible, this new addition became a reality as well. The Claire Tow Theater will play a vital role in this expansion, with the theater’s productions adding a new dimension of creative activity, as well as bringing a new audience, to Lincoln Center.

Masque Sound worked closely with Yorke Construction as well as design firm JaffeHolden and Tri-State AV union electricians, for the project. “Masque Sound is grounded in the theater world—they get it,” says Ben Bausher, senior consultant, audio and video systems group, JaffeHolden. “We have all worked together in some capacity, so for this project in particular it was like getting the band back together—the right team for the right project.”

From panel finishes to integrating equipment into the theater’s structure, Masque Sound was very much a part of the planning process. Among the equipment provided, the team selected Meyer Sound loudspeakers and system control processors. Open-architecture DSP processors from Symetrix are used to control the facility paging system. “Meyer Sound is an industry standard when it comes to Broadway and theater, as their transparent speakers offer a very blank canvas,” adds Peskie. “All Meyer speakers in the facility are portable, so when configurations change for new shows, they have that flexibility. In addition, the amount of AV panels and the connectivity that they offer allow for flexibility no matter the size or scale of the production.”

Other gear the team provided includes a Soundcraft Vi1 Console, Clear-Com communications system, QSC amplifiers, Mackie 1202-VLZ3 professional compact mixer, cabling infrastructure and stage boxes, along with additional custom-AV solutions.

Each year the Claire Tow Theater will produce a season of new plays and musicals in its new home. It will serve not only as a nurturing arena for artists to hone their skills but will also provide a stepping stone for these artists who, it is hoped, will continue their professional lives at Lincoln Center’s larger theatrical venues. All tickets to Claire Tow Theater productions are priced at an affordable $20.00.

“It is an honor to be able to work at such a cultural institution as Lincoln Center, helping to build a facility that will allow today’s future artists to achieve greatness in the arts,” continues Peskie. “The new theater sounds great and is absolutely stunning. The success of this project can truly be chalked up to the relationships and everyone’s deep understanding and experience in theater-install systems.”

About Masque Sound
Founded in 1936 by a trio of Broadway stagehands, Masque Sound evolved into one of NYC’s most successful theatrical sound reinforcement, installation and design companies specializing in theatrical, house of worship, sporting, corporate, TV broadcast and live concert events. Celebrating more than 75 years in the industry, the company is lead by Geoff Shearing, the firm’s 3rd generation owner, and General Manager Stephanie Hansen. The company also operates Florida-based Professional Wireless Systems, a leader in the development and implementation of wireless technology. Credits range from major Broadway shows and tours including “Phantom of the Opera,” “Mamma Mia!,” “Lion King,” “Jersey Boys,” “Memphis,” “The Book of Mormon,” “Newsies” and “Once” to yearly Super Bowl broadcasts and installations of varying sizes, including New York’s New Victory Theater and historic St. Bartholomew’s Church. Masque Sound’s 70,000 sq. ft. corporate headquarters and main assembly facility is located at 21 East Union Ave., East Rutherford, NJ, 20 minutes from midtown Manhattan. For more information, call (201) 939-8666 or visit

Digg Syndication Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Industry News, Live Sound, News, Studio News |

Lou Mannarino “Overwhelmingly Satisfied” with KIVA

L&M Sound & Light CEO Lou Mannarino (left) and L-ACOUSTICS CEO Christian Heil

Live audio engineer for the NY Philharmonic applauds L-ACOUSTICS system

NEW YORK CITY — Lou Mannarino, live audio engineer for the New York Philharmonic and CEO of L&M Sound & Light, recently expanded his company’s inventory with the addition of an L-ACOUSTICS KIVA system, which has already been deployed on a number of high-profile events throughout the Big Apple. more

Digg Syndication Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: Live Sound, News |

Standing Still is not an Option: Eurovision Song Contest in Baku produced with Lawo technology

*** Stefan Ebert ***

Toronto, Ontario, Canada, May 29, 2012… “Standing Still” is the German contribution for the Eurovision Song Contest finals on May 26, 2012, performed by Roman Lob. Standing still is a thing completely alien to the Belgium TV Broadcast and OB van provider Alfacam: For ten days, five OB trucks with up-to-date technology were on their way to Baku for broadcasting this event in optimum quality. After this job, they will go straight to Kiev for the European Football Championship 2012 and then travel on to broadcast from the Olympic Games in London. Regarding sound, Alfacam relies on Lawo technology – like the routing system Nova73 HD and the mc²66 consoles.

From Belgium, the trucks took the road to Romania, passing the Black Sea to transit Georgia and finally arrive in Aserbaidschan’s capital Baku, this year’s venue for the Eurovision Song Contest (ESC). For the world’s biggest music show, with viewing rates surpassed only by major international sporting events, Alfacam uses five mobile trucks: four OB vans are dedicated to handle the sound mix and the show mix while another one will be used as the Master Control Room (MCR). In the workflow on site, one sound OB van will produce the music mix (live music and playback), the other sound truck will work as backup. more

Digg Syndication Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

TELEFUNKEN Visits Moscow for NAMM Musikmesse Russia & Prolight + Sound NAMM Russia

TELEFUNKEN Elektroakustik of South Windsor, CT, showed its microphones for the first time in Russia at two new shows. NAMM joined with Messe Frankfurt, producers of Musikmesse, Music China, Prolight + Sound, and Prolight + Sound Shanghai, to co-produce the two new trade shows in Russia.

“It’s a young and emerging exhibition event,” commented Alan Veniscofsky, TELEFUNKEN’s Director of Operations, “but the opportunities in this market are very promising.”

The Russian musical market is potentially the largest in Europe, characterized by a population of about 145 million people, a developed musical culture and sustainable growth trends. The volume of the Russian musical instruments and technologies market is estimated at USD 450 million.

“We were able to meet with other manufacturers to discuss trade in this growing market of the industry,” added TELEFUNKEN’S Veniscofsky. “We also met with resellers and distributors to learn about the culture and who was buying what products and how new microphones are being marketed. We were able to interface directly with the end users, musicians, representatives of educational facilities and recording studios. The organizers of the event did a very good job and the trip was well worth it for us.”

Moscow is a city known for music appreciation and performance; it’s home to nearly 170 secondary music schools, 15 culture/arts universities, 32 concert halls, 173 theatres and many other musical venues.

For more info, visit:

About TELEFUNKEN Elektroakustik
TELEFUNKEN Elektroakustik(tm) produces a comprehensive line of fine microphones, ranging from meticulously engineered replicas of historic vintage microphones handcrafted in the USA to the R-F-T series of microphones that take advantage of the globalization of technology, as well as innovative dynamic microphones for live and studio performance.
For more information, visit:


May 2012
« Apr   Jun »

Your Account


Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication

Fairlight Xynergi Media Production Centre

Mix Briefing Room, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the Briefing Room for the latest press postings.