Archive for September, 2012
— 235th Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —
Westlake Village, CA (September 24, 2012) – On the evening of Thursday, September 20, 2012, Guitar Center held the grand opening of its new location in Ocala, Florida, located at 3920 SW 42nd St #B-2, Ocala, FL 34474-7493. Guitar Center Ocala is Guitar Center’s 235th retail location.
Guitar Center Ocala’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events. Guitar Center’s Ocala location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment and more.
The store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is already creating unrivalled opportunities for Ocala musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios will be the most modern lessons facility in the area. Guitar Center Ocala also features GC Garage, Guitar Center’s on-site guitar repair service.
As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Ocala will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.
Ocala shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Ocala inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of stores and warehouses nationwide. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.
In addition to special programs at the new Ocala store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Ocala residents will now be able to participate in these ongoing national events from their hometown:
Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished Grammy® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside Grammy Award-winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.
Guitar Center Ocala is open seven days a week. Store hours are 10:00 a.m. – 8:00 p.m. Monday-Saturday; and 12:00 p.m. – 7:00 p.m. Sunday.
— Auralex products and services were critical for a new home theater in the Dallas area where
second-floor construction made acoustics and sound isolation especially challenging —
— Sonic performance, aesthetic flexibility and customization options create a triple
play that no other acoustics products developer can match —
INDIANAPOLIS, IN, SEPTEMBER 24, 2012 – When working with clients to create the home theater of their dreams, sonic performance and aesthetics are two critical elements that come into play for a company like UltraMedia, which designs and builds integrated home entertainment systems from their base in Richardson, Texas. And this is why they have turned to acoustical products and services from Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary. UltraMedia’s last installs have relied extensively on Auralex’s three key advantages: exceptional sonic performance, a high degree of aesthetic flexibility and customization options. Also key is Auralex’s Free Personalized Room Analysis, which helps AV systems integrators determine the best combination and configuration of sound control solutions to address challenging acoustic situations.
One of the most recent projects, a theater at a personal residence in Dallas, perfectly illustrates what AV integrators can accomplish with Auralex. The theater’s audio is top-notch, with a 7.2 complement of Triad speakers located within the room. The three L-C-R speakers are positioned behind an acoustically transparent Stewart video screen, and four surround speakers are located in a horseshoe-shaped configuration that fully envelops the listener. Two Triad Gold subwoofers are strategically placed in the corners and are tuned to the room’s dimensions to yield incredibly tight low-frequency response. UltraMedia worked closely with Auralex to select the sound control products for this system, and they decided on an ELiTE Custom Fabric System (ELiTE-CFS), featuring absorption, diffusion and bass trapping elements, designed specifically to blend with the room’s décor.
UltraMedia’s Lead System Designer on the project, Mike Brock, describes the complex design that went into the room’s isolation and acoustical treatment: “The construction of the room is structurally reinforced with 2×6 [joists],” he explains. “The entire room has been insulated to help keep the sound inside the room and minimize sound leakage to the rest of the house. The riser base for the back row of chairs was built and reinforced with wood screws and it was fully insulated. Because the media room is on the second floor, a layer of sound barrier was added to the floors to provide an additional layer of sound control within the room. We treated the finished walls with Auralex’s ELiTE Custom Fabric System. We applied a complex combination of absorptive, reflective and diffusive treatments throughout the room to create a well balanced acoustic environment for music and movies, and we were able to source all of them directly from Auralex.”
Brock adds that Auralex’s acoustical engineers played a substantial role in helping pick the right acoustical elements: “I sent them a diagram of the theater space with all the key parameters, and we went back and forth, coming up with a plan for the acoustics that worked out incredibly well,” he says. “The two things that really characterize working with Auralex is their very deep knowledge base about acoustics and sound, and the high level of cooperation that we receive. Both of those things help us as designers move forward and do a lot to reassure our customers.”
Finally, Brock notes that the interior designer on the project was happy that Auralex’s ELiTE Custom Fabric Panels complemented the room’s décor. “She brought in a faux painter to create a leather-like texture on the walls,” he says. “She very creatively faux-painted the acoustic cloth panels to match the leather look and feel of the room, without in any way affecting the ability of the Auralex panels to do their job. The results are amazing – it’s a theater that looks great and sounds great, and Auralex played a big part in achieving both of those goals.”
For more information, please visit www.auralex.com.
Antelope Audio cordially invites you to experience a first hand, sneak preview of its groundbreaking Rubicon: the world’s first atomic AD/DA preamp. Join Antelope Audio each day at the Rocky Mountain Audio Fest where we will be conducting live demonstrations of Antelope Audio’s advanced AD/DA and clocking technologies, which are recognized and used extensively throughout the recording, mastering and film production world. In addition to showcasing the Rubicon and conducting private listening sessions of its DACs and clocking technologies, Antelope will have its renowned Zodiac Gold 384 kHz DAC on hand, which has been reviewed favorably in publications like Digital Trends, AV Guide, Stereophile and many others.
WHAT: Antelope Audio AD/DA and clocking demonstrations at Rocky Mountain Audio Fest
WHERE: Denver Marriott Tech Center, Marriott Tower Level 10, Room 1022
WHEN: October 12th through 14th, 2012 between 10:00 a.m. and 5:00 p.m.
Experience “True to Life” Analog to Digital Conversion
The 10 MHz Rubidium atomic clock, coupled with Antelope Audio’s proprietary clocking technology achieves at breakthrough in jitter management, providing listeners with unprecedented sound quality. The transformer-based, ultra low noise, discrete JFET phono preamp, together with the ultra-high 384 kHz sample rate A/D conversion and USB recording capability provide users with the sublime experience of digitizing their favoriate tracks, keeping the depth and warmth of the original analog recordings.
Zodiac Gold USB DAC with 384 kHz Audio Capability
Antelope’s Oven Controlled Oscillator and 64-bit clocking technology help audiophiles experience a new level of detail, sound clarity and warmth. The DAC features a plug and play USB interface that connects seamlessly to an iPad, Mac, PC, or just about any other digital media source. The 384 kHz audio capability dramatically improves the listening experience on both loudspeakers and headphones.
— Greenhill School in Addison, Texas, needed a sound system makeover quickly for a 9/11 observance ceremony, and GC Pro was able to do the job right, quickly and efficiently —
WESTLAKE VILLAGE, CA, September 24, 2012 — Greenhill School, founded in 1950 and whose 14 buildings are situated on 75 acres in Addison, Texas, places a good deal of emphasis on both athletics and civics, so a scheduled memorial ceremony for the anniversary of 9/11 was important to students, teachers and parents. However, the sound system in the school’s gymnasium wasn’t up to the task anymore. But Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, was able to fix that, and quickly, too. Once GC Pro’s team had evaluated the situation, made their recommendations and bid, and brought in a member of their GC Pro Affiliate Services Program as the systems integrator, the new sound system was put up and in place within a single day, ready for the observance ceremony. Integrator Trinity Group International installed a GC Pro-provided QSC WideLine line array sound system consisting of two hangs each with subs attached below.
“The show went off without a hitch, in part because the installation was done so quickly and so well,” recalls Jeffery McDaniel, Senior Account Manager based at the GC Pro office in Dallas, Texas. McDaniel notes that Trinity’s installers were able to access the school a day earlier to run cabling and establish hang points, prepping the job site for what would be a record-time one-day installation of the entire sound system. “It’s a pretty big system, but as soon as the purchase order came through, we and Trinity were on it, because we knew how important this event was going to be for them.”
McDaniel says that Greenhill School received several bids on the project, and ultimately awarded the job to GC Pro. The school’s IT director made the decision to go with GC Pro because, as McDaniel puts it, “They simply had more faith in us, that we could do it in time and with the right equipment that would last them a long time into the future. I’d say they made the right decision.”
For more information, please visit www.gcpro.com.
*** Andy Heller and Gary Wood, co-owners of Audio Production Group ***
San Carlos, CA – September 2012… Audio Production Group, Inc. is a professional audio company that provides sound reinforcement, installation, location recording, and related services to the entertainment and corporate communications industries. Working on events ranging from outdoor music festivals to key business meetings for prominent corporate clients, A. P. G. has compiled an inventory of versatile, robust, and high-performance audio equipment that can deliver outstanding results in a variety of venues. Three pieces of equipment that exemplify these attributes are the B2D Directional Lavaliere microphone and Type 10S and Type 85S Stereo Direct Boxes (DI) from Menlo Park, CA-based Countryman Associates.
“Corporate events have become increasingly complex, incorporating live webcasts, a phone bridge, and in-room sound reinforcement of the company’s CEO and several employee presentations,” Heller explained. “In addition to audio from a presenter’s microphone, we also need to accommodate PowerPoint presentations with audio from a laptop.” more
World Class Studio Features Top Gear, Fine-Tuned Acoustics & River Views
NEW YORK: Nearly twenty years after the debut of their multi-faceted MBK Entertainment dynasty, company founders Jeff Robinson along with partners Jeanine Mclean, Misha Hedman and Suzette Williams have moved to expansive new offices and, created OZ, a world-class recording studio. The thriving multimedia company has honed a ‘methodical’ approach to talent development, a technique highlighted by the spectacular career of multi-Grammy-winner Alicia Keys and newcomer, Elle Varner (RCA). Today MBK’s mission encompasses musical genres ranging from R&B to Rap and Pop, and includes marketing, publishing, TV, film and concert promotion divisions. In addition to Keys on the production side, the MBK talent roster boasts rising star, RCA recording artist Gabi Wilson, Daisha and blue-eyed soul artists Allen Stone and Anthony Hall. The completion of the pivotal studio addition to the expanding company’s creative arsenal opens up a brand new option for MBK clients and independent artists.
“We always dreamed of owning an in-house studio says MBK VP/Managing Partner Jeanine Mclean, “but our previous offices were too small to build something that would meet our needs. Two years ago a flood prompted a search for larger space. The 19th floor at 519 8th Avenue not only gave us the space we needed, it included terrific views of the Hudson River and beautiful sunsets.”
Well aware of world-class studios created by the Walters-Storyk Design Group for Alicia Keys and Jay-Z, MBK brought WSDG (2011 TEC Award-winner for Jungle City) on board as soon as they signed the lease on their new 7800 sq. ft. space. “We knew we were in good hands from our very first meeting,” Mclean continues. “WSDG’s design incorporated all our ergonomic and aesthetic requirements and, they enabled us to carve a second control room and spacious sound booth out of a space we originally envisioned as a single studio.
“Contractors, Kevin Carrol and Mark Jakubek of Sonic Construction were total pros,” McLean adds. “Working hand-in-glove with WSDG project manager Matt Ballos, they were pro-active in suggesting efficient, cost-effective ways to execute and enhance our ideas. Plus they were extremely conscientious in terms of noise and refuse control, which enabled us to run our business throughout the construction period.”
Matt Ballos points to the innovative use of glass and acoustic treatments as particular design highlights. “We developed a plan that provided a line of sight from both studios through the Live Rooms and out the building windows all the way to the river and New Jersey. While we had a relatively tight footprint for both the A& B rooms, the machine closets and related areas, every square inch of space was optimized.”
OZ Studios feature a 230 Sq. ft. Live Room, and a 190 sq. ft. Control Room A outfitted with an SSL Duality SE 24 Input Analog Console, Apple Logic Pro Studio, Avid Digidesign HD3, Augspurger Custom Main Monitors and a wide range of outboard gear. The 150 sq. ft. Studio B Control Room features an SSL Matrix console, Adams S5X-V speakers and a 60 sq. ft. sound booth. Both studios abut a sprawling 600 sq. ft. plus common lounge area, which affords artists and clients with comfortable break space.
The entire gear package was coordinated and integrated by GC Pro Boston, principal/ founder, PK Pandey, who project managed this phase to insure a timely and on-budget delivery of the facility. Pandey comments, “I based the hand-picked outboard selection, advanced DAW systems and custom Augspurger Monitoring on previous studios we have done. Jungle City for Ann Mincieli, and Oven NYC for Alicia Keys, to insure compatibility with OZ. It was a pleasure to work with the MBK, Sonic, and WSDG teams.”
“We are developing a program to maximize the potential of our new studio,” said MBK founder/CEO Jeff Robinson. “While our artists will have first dibs on studio time for their projects, we plan to make this outstanding studio available to outside artists, producers engineers as well as for film/TV production. In the years to come, we hope to see a return on our investment, not just in monetary terms, but also as a source for meaningful, lasting music. These studios are finely tuned instruments. We are developing a number of highly talented artists, and we anticipate a steady flow of hits from this beautiful facility.”
“OZ Studios was an extremely positive experience,” John Storyk adds. “Our project manager Matt Ballos made certain that every element of the design and construction program was addressed. John Geraghty and David Kotch, did an exemplary job of system calibration and fine tuning the rooms. Our program of surface applied acoustic treatments, fabric wrapped panels, and custom, Flutterfree diffusers and low frequency absorbers enabled us to tune the rooms to act and sound like much larger studios.”
“Sufficient ceiling height permitted us to incorporate floating floors and full room-within- room construction to insure their ability to crank up the volume without imposing on their neighbors. NYC construction projects can be dicey, but the building was cooperative. The Sonic Construction team was totally buttoned down. They’ve done a number of studio projects and we look forward to working with them again soon. The river views and extraordinary sunsets are another decided plus for this studio,” Storyk concludes. “The outlook for OZ Studios is bright and colorful.”
To contact MBK OZ Studios visit: firstname.lastname@example.org
Photos: MBK OZ Studio A Control Room
MBK OZ Studio A Live Room
MBK OZ Studio B Control Room
MBK OZ Studios Lounge
Photos by: Cheryl Fleming Photography http://www.cherphotos.com/architecture
Walters-Storyk Design Group has designed over 3000 media production facilities in the U.S., Europe, the Far East and Latin America. WSDG credits range from the original Jimi Hendrix Electric Lady Studio in Greenwich Village to NYC’s Jazz At Lincoln Center performance complex, broadcast facilities for The Food Network, CBS and WNET, over twenty teaching studios for The Art Institutes around the US, and corporate clients such as Hoffman La Roche. Recent credits include Jungle City, NY’s major new destination studio; private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk, Beth Walters, and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications. WSDG is a seven-time winner of the prestigious TEC Award for outstanding achievement in Acoustics/Facility Design, including 2012 for Jungle City. WSDG maintains offices in NY, SF, Miami, Argentina, Brazil, Beijing, Germany, Mexico City, Spain and Switzerland.
— GC Pro has been regularly working with the Assembly of Yahweh 7th Day near Cisco, Texas, and after providing systems and installation services for the church’s most recent AV upgrades, it’s now in the plans to build a dedicated recording studio —
The last three years have been busy ones for the Assembly of Yahweh 7th Day near Cisco, Texas, and the Dallas-area office of Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. In that time, GC Pro has helped the church and its pastor, Farris Wilks, and his family build a recording studio at the Wilks’ home in Cisco and significantly upgrade the church’s AV. In 2011, after initial plans, GC Pro contracted Horacio Malvicino, Managing Director of the Malvicino Design Group, a Forest Hills, New York-based GC Pro Affiliate Services Program member, for design and construction of the studio. GC Pro sourced and supplied technology including a 32-channel Neve Genesys digitally controlled analog console, an Avid D-Command, a Pro Tools HD system and an Ocean Way HR2 monitoring system. After the studio was finished, GC Pro then was asked to update the church’s AV systems.
In 2012, GC Pro brought in GC Pro Affiliate Services Program member Omnicoustics, based in McKinney, Texas, to install new Robe and Chauvet lighting systems; Panasonic video cameras and live-video switcher; a NewTek Tricaster video switcher for recorded video content for post production applications; and Eiki video projectors.
Jeffery McDaniel, GC Pro Senior Account Manager, says this is the second major systems upgrade that GC Pro has done for Assembly of Yahweh 7th Day – In 2010, GC Pro upgraded the church’s sound system with a JBL Array Series system paired with an Avid VENUE SC48 digital live sound console and an Avid Pro Tools LE system, as well as a new complement of microphones, a new Aviom in-ear monitor system for the church band, and other related equipment — and it underscores the kind of relationship that GC Pro has with many of its customers. “We come to know our customers pretty well, because so many of them are repeat customers,” he says. “We have a pretty good idea of what their needs are and how best to meet them.”
Another reason that GC Pro clients are so loyal is the lengths the GC Pro staff is willing to go for them. When it turned out that the dongle sourced for the new lighting system didn’t have the right amount of channels, McDaniel set out to find one that did, working under an extreme deadline. The only vendor who had what they needed was in Canada. As the event for which the lighting controller would be critical drew near, McDaniel told the Canadian supplier to use FedEx’s premium same-day delivery service – the supplier got the new dongle to their local airport at 11 a.m. the same day, and it arrived at FedEx’s freight station at Dallas-Ft. Worth Airport that same evening. McDaniel then drove it the three hours to Cisco, arriving at 11 p.m., and had it ready to use for the church’s worship service the next morning. McDaniel also helped participate in their first service, running their newly purchased computer program to display the music’s lyrics. “Whatever it takes to make it work for the customer, that’s what we’re willing to do to make it happen,” says McDaniel.
That same philosophy will apply to the new recording studio, named Seven Pillars Studios, that GC Pro will help design, build and equip, for a planned opening in 2013. Much of the equipment that GC Pro provided for the Wilks’ home studio will migrate to the new facility, which is also being designed and commissioned by the Malvicino Design Group, and which will feature two control rooms around a single large tracking room, with an SSL AWS948 console in the B studio. “We really get to know our clients,” says McDaniel. “And they really get to know us, which means they know we’ll be there for them year in and year out.”
For more information, please visit www.gcpro.com.
— Optoacoustics’ optical fiber-based headphones now restore and enhance the full sound spectrum for MRI environments —
The Consumer Electronics Division of Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY® award, is proud to see its MaxxAudio technologies employed in Optoacoustics’ OptoACTIVE™ headphones for advanced MRI medical environments.
OptoACTIVE is the world’s first real-time active noise-canceling headphone system for MRI, capable of reducing 95% of the EPI gradient noise routinely produced by magnetic resonance imaging equipment. Wearing OptoACTIVE headphones eliminates the most disturbing MR noise familiar to doctors, technicians and patients, dramatically changing and broadening research that can be performed using 3T and 7T MRI.
Working with Waves Audio, Optoacoustics has supplemented the OptoACTIVE’s noise reduction capabilities with embedded MaxxAudio algorithms to achieve powerful sound enhancement.
“Together with Optoacoustics, Waves MaxxAudio brings pro audio enhancement to a whole new audience of advanced medical researchers,” said Optoacoustics CEO Dr. Yuvi Kahana. “After achieving 60 dB active attenuation of the main EPI noise in MRI, we realized that MaxxAudio’s amazing psycho-acoustic signal processing brings a new level of sound quality to OptoACTIVE.”
“Waves is delighted to work in collaboration with an industry leader like Optoacoustics,” said Tomer Elbaz, General Manager of Waves Consumer Electronics Division. “The incorporation of MaxxAudio in such a critical and demanding aspect of the medical field is a testament to the commitment, high quality and uncompromising standards Waves brings to our partnerships.”
The benefits of utilizing Waves MaxxAudio in OptoACTIVE headphones are numerous. Optoacoustics engineers use the proprietary MaxxAudio toolset to restore a full range of rich, natural speech and music sounds, despite the harsh noise of MRI environments. Particularly in fields like advanced functional MRI brain research, MaxxAudio enables never-before-experienced sound quality, expanding the possibilities for new levels of research and real-time monitoring, and providing the doctors and brain researchers with more precise feedback.
One brain researcher who benefits dramatically from OptoACTIVE high quality audio is Oren Levin, an MR imaging technician at the Tel Aviv Sourasky Medical Center in Israel. “We have numerous projects using audio stimuli as a crucial part of research,” Levin explained. “For example, we have a large project examining emotions while viewing movie scenes, and their effect on our brains. The sound quality of the OptoACTIVE system gives us the ability to make the patient’s surroundings very similar to the cinematic experience.”
Levin added: “It’s as good as any professional stereo headphones, which couldn’t be used here before. We haven’t measured it, but I can tell you that the OptoACTIVE audio quality is the same.”
“Partnering with Waves enables our company to offer high-end, recording-studio-quality products to a sector that has been severely restricted by the most complex noise problems known, like extremely high SPL with difficult harmonics at high frequencies,” Dr. Kahana added. “OptoACTIVE headphones attenuate the most disturbing noise in the MR environment, and now Waves improves the whole spectrum with its fantastic high-end sound solution.”
OptoACTIVE headphones use Optoacoustics’ highly successful fiber optic sensor technology, which is ideal for use in MRI and other environments where conventional electronics devices are not suitable. The EPI sequences created by magnet rotations in MRI often exceed 120 dB in a 3T scanner (roughly the same noise level as a jet engine at takeoff). Even more challenging for engineers seeking a robust solution for MRI noise are the noise transients and harmonics that are generated at up to several KHz during various MR duty cycles, and which exhibit endless patterns of variation. To remedy this, Optoacoustics implements a highly-selective digital algorithm which actively attenuates EPI gradient noise. This proprietary real-time method drives the same noise created by the MR machine out of phase. Superimposing both real and out-of-phase sounds achieves the desired cancellation.
Optoacoustics also plans to introduce Waves MaxxAudio in additional fiber optic sensor-based systems, like its industry gold-standard FOMRI-III™ noise-cancelling microphones for functional MRI, and the forthcoming wireless IR version of its pioneering IMROC™ communications system for interventional MRI.
For more information, please visit www.maxx.com and www.optoacoustics.com.
Renowned Kansas City Theatre Presents Elton John’s Spectacular Musical, Aida
KANSAS CITY, MO, SEPTEMBER 27, 2012—When Kansas City’s Starlight Theatre produced its first summer musical indoors at its new Kauffman Center for the Performing Arts, it turned to Professional Wireless Systems (PWS), a Masque Sound company and experts in supplying and supporting wireless systems for live and broadcast events, to supply audio equipment and technical services for the Elton John and Tim Rice musical spectacular, Aida.
“Since the 1950s, the Starlight Theatre has been known for its outdoor wireless performances,” says Brooks Schroeder, project manager, PWS. “So when they came to us to help provide audio equipment and technical services for its first indoor show in the Muriel Kauffman Theatre, we wanted to make sure its loyal subscribers would be able to hear the performances just as well, if not better, than they had become accustomed to at the outdoor amphitheatre.”
During Aida’s 13-show run at the Muriel Kauffman Theatre, which began on August 3, PWS, working in conjunction with Vista Productions, provided 32 wireless microphones and antenna systems for the show. Propriety gear included Masque Sound’s AF8-X antenna distribution system and Masque Sound LM series to monitor all the mics. In addition, PWS utilized a remote to handle the opposite end of the stage.
The 1,800-seat Muriel Kauffman Theatre includes multiple balconies and box seating on either side of the theatre, placing attendees much closer to the stage than in most other auditorium-type venues. With a 5,000-square-foot stage, an orchestra pit that can house up to 90 musicians and a 74-foot-tall fly tower, it is the performance home of the Kansas City Ballet and the Lyric Opera of Kansas City, as well as the site of many other theatrical, musical and dance productions.
“For the past five seasons, Starlight has allowed PWS and Masque to really combine our strengths as a company. Having the support of Masque Sound as a leading sound provider for Broadway certainly gives us an advantage,” adds Schroeder. “The show looked and sounded absolutely amazing.”
As part of PWS’s expert services and solutions, Schroeder remained on site during the two-week run to oversee all of the show’s audio and wireless coordination as well.
About Masque Sound
Founded in 1936 by a trio of Broadway stagehands, Masque Sound evolved into one of NYC’s most successful theatrical sound reinforcement, installation and design companies specializing in theatrical, house of worship, sporting, corporate, TV broadcast and live concert events. Celebrating more than 75 years in the industry, the company is lead by Geoff Shearing, the firm’s 3rd generation owner, and General Manager Stephanie Hansen. The company also operates Florida-based Professional Wireless Systems, a leader in the development and implementation of wireless technology. Credits range from major Broadway shows and tours including “Phantom of the Opera,” “Mamma Mia!,” “Lion King,” “Jersey Boys,” “Memphis,” “The Book of Mormon,” “Newsies” and “Once” to yearly Super Bowl broadcasts and installations of varying sizes, including New York’s New Victory Theater and historic St. Bartholomew’s Church. Masque Sound’s 70,000 sq. ft. corporate headquarters and main assembly facility is located at 21 East Union Ave., East Rutherford, NJ, 20 minutes from midtown Manhattan. For more information, call (201) 939-8666 or visit www.MasqueSound.com.
For further information contact:
D. Pagan Communications, Inc.
631-659-2309, ext. 12
Masque Sound & Recording
Jimmy Van Winkle
Professional Wireless Systems
Framingham, Massachusetts, September 25, 2012 – Today, Bose expands its L1 family of line array systems with the new L1® Model 1S system, a portable line array that offers the best combination of performance and portability in an L1 system. The L1 Model 1S system connects musicians, DJs and other performers with audiences of up to 300 at parties, presentations, and events. A new Bose® B2 bass module is also available for the L1 Model 1S and L1 Model II systems, delivering more low-frequency output for L1 system users who require more powerful bass.
L1 Model 1S System: Wide Coverage, Clear Sound
Like the L1 Model II and L1 Compact systems, the L1 Model 1S system uses proprietary technology to deliver clear, powerful sound throughout the entire listening area. Its 12-speaker line array with Articulated Array® speaker technology provides 180-degree horizontal coverage with less drop-off in sound level than conventional systems. Whether at a live music venue, community theater or a wedding reception, performers and audiences hear full, detailed, tonally balanced sound whether in front of the L1 Model 1S system or off to the extreme sides.
The L1® Model 1S system consists of four lightweight pieces that can be set up and broken down in minutes without the need for speaker stands or wires. And it can be easily packed into three included carrying bags. The materials and construction are designed to meet the rigorous demands of musicians, DJs and general PA applications.
The L1 Model 1S system also includes an integrated ToneMatch® port that provides a single-cable digital and power connection to the optional T1 ToneMatch audio engine, a multichannel audio device that provides four input channels with independent selection of ToneMatch presets and effects. It gives musicians access to tone-shaping technologies and provides a complete suite of studio-class effects and processing, as well as additional channels for instruments or microphones when used with Bose® L1 portable line array systems.
B2 Bass Module: Simple Setup, Serious Bass
The high-performance B2 bass module is designed for users who require more powerful bass output for a variety of applications. Featuring two 10-inch-high excursion woofers mounted in a rugged enclosure, the B2 module is engineered to work with the L1 Model 1S and Model II systems.
The B2 module includes a rear-panel switch with three output settings, each of which is automatically sensed and equalized by the L1 system for optimized performance. Interlocking end caps enable up to two B2 bass modules to be stacked together.
Bose L1 Portable Line Array Systems
The new L1 Model 1S system is the latest in an expanding line of portable line array systems from Bose. When placed behind the performer, Bose L1 systems eliminate the need for separate PA speakers and monitors, allowing the performer and the audience to experience nearly the same sound on stage and in the venue. The portable, lightweight components connect easily without the need for speaker stands, take only a few minutes to set up and require minimal cargo space. Designed for small- to medium-sized venues, they provide a viable alternative over conventional PA systems.
The L1® family also includes the L1 Model II system, the most advanced L1 system featuring a 24-speaker articulated line array designed for an audience of 500. The L1 Compact system, the lightest and easiest-to-set-up L1 system, features a six-speaker curved articulated line array to bring much of the performance benefits of the L1 systems to DJs, musicians, and other performers and presenters who want to reach an audience of up to 100 listeners.
The L1 Model 1S system and B2 bass module will be available separately from Bose beginning immediately. The complete line of Bose L1 portable line array products can be purchased directly from Bose and through authorized Bose dealers nationwide. For more information about Bose® products for musicians, visit bose.com or call 1-888-301-2073.
Fairlight Xynergi Media Production Centre
Mix Briefing Room, a virtual press conference offering postings of the latest gear and music news, direct from the source. Visit the Briefing Room for the latest press postings.