Distributed in 94 countries, Mix is the world's leading magazine for the professional recording and sound production technology industry. Mix covers a wide range of topics including: recording, live sound and production, broadcast production, audio for film and video, and music technology.
— GC Pro’s Atlanta office has been the key resource for one of America’s most prestigious African-American colleges, as they have equipped the college’s Ray Charles Performing Arts Center and
King Chapel with live sound technology —
WESTLAKE VILLAGE, CA, December 3, 2012 — Morehouse College, a beacon of men’s liberal-arts education, particularly for African Americans, has given the country its share of Rhodes Scholars, ministers, economists and doctors, but it seems to have a special affinity for the arts. Graduates include filmmaker Spike Lee, actor Samuel L. Jackson, and rapper Lil Jon. So not surprisingly, the college has tried to keep its performance venues, including the King Chapel and the Ray Charles Performing Arts Center and Music Academic Building, at the cutting edge of live-sound technology. Helping them do just that is Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, which has become the first-call provider of live-sound equipment and advice for Morehouse College over the last several years.
Most recently, GC Pro’s Atlanta office provided a dB Technologies DVA T4 line array sound system for the college’s King Chapel, which regularly hosts musical performances in addition to religious events and ceremonies. The system is configured into two six-box hangs on either side of the stage. And last year, GC Pro was the resource to which the college turned to upgrade the sound for the Ray Charles Performing Arts Center and Music Academic Building, a $20-million, 76,000-square-foot facility built in 2010. There, GC Pro provided a new Avid Venue D-Show FOH console with an integrated Avid Pro Tools HD multitrack recording system with FOH and stage racks as well as a large selection of microphones. GC Pro also outfitted the Center’s recording studio with a new SSL AWS 900 analog recording and mix console. Whatever the college’s needs when it comes to pro audio technology and products, GC Pro has been there with the resources, prices and advice that they needed.
“We pointed out to the college that they could save a considerable amount of money by buying a new PA system for King Chapel rather then continuing to rent systems, as they had been doing,” explains Eugene McNair, Jr., Account Manager for the Atlanta GC Pro office, who has had a close relationship with Morehouse College for years. “They were familiar with the dB Technologies system so we went with that one. We also sold them cases for the system, which lets them take it down as needed and store it, which gives them that much more flexibility with the system.”
McNair says this sale underscores the kind of relationship that GC Pro has developed with Morehouse College, and with many of its institutional customers. “They’re sensitive to price, of course, but anyone can offer a better price,” he says. “What Morehouse College is most interested in is service from someone who understands their needs and the technologies and products that can best fulfill those needs. They want service, honesty, knowledge, and even some personality. It’s not just about the sale – it’s about the relationship. I’m local, we’re local, we’re here for them when they need us.”
— GC Pro continues to be the first call for The Studio at the Palms for its professional audio technology needs —
Las Vegas-based Studio at the Palms, located at the fabulous Palms Casino Resort and which has hosted such artists as Lady Gaga, Ne-Yo, The Killers, LMFAO and others, recently upgraded with three new Avid Pro Tools HDX systems. The new systems were installed in Studio X and Studio Y, along with a “floater” system that lets any space in the studio become a fully compatible recording environment. The HDX systems, sourced and supplied through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, join the other gear that GC Pro has sourced for the facility over the years.
“We really pride ourselves on being state-of-the-art here and always ready at a moment’s notice to serve our clients,” says Studio at the Palms Director Zoe Thrall, noting that artists working on long-term projects or just passing through Las Vegas for performances or for awards shows often use some of their time there to record new tracks or finish up existing ones. “They expect the best from us, and that’s what we strive to deliver.”
Thrall, one of the most respected studio managers in the entire industry (prior to coming to the Studio at the Palms, she supervised operations for The Hit Factory and Avatar Studios in New York City), says GC Pro has been an invaluable resource in keeping her studios at the cutting edge of music technology. “They really know their stuff, and they can get me what I need quickly and cost-effectively,” she says, noting that she’s purchased DSP and software system through GC Pro, as well as used them as a portal to the vast inventory of musical instruments and equipment available at Guitar Center itself. “My relationship with GC Pro goes back to the New York days, and wherever I’ve worked with GC Pro, it’s always been a great experience,” she adds.
Las Vegas-based GC Pro Sales Associate Don Hartley, who handles the Studio at the Palms account, says that clients at that level need the kind of attention only a full-service, high-end pro-dealer can offer. “We give a facility like Studio at the Palms a concierge level of service, because that’s what they require in order to serve that caliber of clientele,” says Hartley, who will often personally bring equipment to the studio on short notice when necessary. “The Studio at the Palms has a huge inventory of great equipment, and a fantastic tech specialist in Brent Spear, who did the entire installation of the new Pro Tools HDX systems himself. But GC Pro is always here to fill in any gaps they may encounter – from a console to a guitar stand – any day, any time.”
Music by Film Composer Silas Hite; Music Video by Bonzfire Films
Pictured (L-R) in session at Bernie Grundman Mastering are composer Silas Hite, lyricist Mr. Bonzai and mastering engineer Bernie Grundman. Photo by Jon Leroy.
Award-winning photographer and author Mr. Bonzai has mastered his new song, “O, Let Me Be Your Christmas Tree,” at Bernie Grundman Mastering. Working with Mr. Bonzai’s lyrics and concept, Award-winning composer Silas Hite, nephew of Mark Mothersbaugh, wrote the music and recorded the production with guest vocalist Emily Benson.
“After watching Bernie at work with scores of musicians, it was quite a thrill to have him master our song,” commented Mr. Bonzai. “He really got into it and he works incredibly fast, enthusiastically bringing out the jingle bells, giving a special punch to the percussion, and finalizing a record that sounds great on big speakers or even on tiny iPhone speakers.”
“Weird Al” Yankovic remarked, “I’ve never heard ‘shake my junk’ in a Christmas song before – think you’ve got a hit on your hands!” After hearing the new holiday production, guitar virtuoso Steve Vai added, “How cool! Jing-a-ling!” CJ Vanston, well known for his work with Spinal Tap, commented, “Despite my total abhorrence for Christmas I found your song deliciously charming.”
The music video, directed by KamranV for BonzFire Films is on YouTube at:
— Waves Audio Consumer division continues to expand and thrive
with new technologies and business strategies —
The Consumer Electronics Division of Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY® award, has recently promoted Tomer Elbaz to the position of Executive Vice President, Waves Consumer Division. The announcement was made by Waves co-founder Gilad Keren, and further underscores Waves’ ongoing expansion into the consumer electronics market sector.
Under Tomer Elbaz’s direction, the company has forged strategic business relationships with a wide variety of leading electronics firms who are incorporating Waves Maxx technologies into their products. Waves’ digital signal processing (DSP) technology is utilized by the top professionals in the pro audio and broadcast market sectors, and their reputation and proven track record has made them a perfect fit to work with companies like Dell, ASUS, Toshiba, Sony, iOS/Android developers and more, who have employed Waves digital signal processing (DSP) as part of the feature set of their product offerings. Other endeavors include strategic alliances with semiconductor and DSP core companies, as well as general strategic alliances with brands and recording artists. Through these developments, Waves is helping bring studio quality sound and the highest standards of audio to the consumer listening experience.
“Tomer and his team are helping Waves expand our reach into the consumer market sector,” stated Gilad Keren. “As part of our long-term strategic business plan, Tomer continues to urge our technologies into the hands of new and exciting partners and thrilled consumers. We are at the edge of a bold new phase for Waves, and we look forward to Tomer’s ongoing leadership.”
BOSTON, DECEMBER 4, 2012 – As part of its continual effort to provide the highest quality equipment available to its clients, broadcast sales and rental company Talamas Broadcast has added more DPA Microphones gear to its equipment arsenal. It recently purchased 26 DPA d:fine™ headset microphones, 35 d:vote™ 4099 instrument microphones and several miniature microphones.
Genelec Inc., the U.S. subsidiary and distributor for Genelec Active Monitors, announces the appointment of Reisterstown, Maryland-based firm Samuel K. Macdonald, Inc. (SKMac) as manufacturer’s representative for its professional products, serving the Mid-Atlantic States territory. This region includes southern New Jersey, eastern Pennsylvania, Delaware, Maryland and Virginia. Company principals Perry D’Angelo (President) and Todd Peden (Sales Manager) will lead their team and work closely with Genelec U.S. sales personnel in spearheading Genelec sales and increasing market share in the region.
SKMac is a far-reaching, well-respected, dedicated and service-driven manufacturer’s representative firm serving the professional audio, video, lighting, MI, and security markets in the Mid-Atlantic States. Their mission is to provide comprehensive system solutions and innovative products to local integrators, contractors, consultants and dealers, and to promote education via extensive product demonstrations throughout the sales cycle. The SKMac brand offers the unwavering promise of dedication to superior service and best-in-class product offerings. They leverage their corporate structure and resources to facilitate more quality salespeople on the streets, extraordinary customer service, unrivaled salesmanship and an exceptional line-up of the industry’s premier manufacturers. Established in 1926, SKMac has been making waves in the electronics representative business for over eighty years.
John Conard, Genelec USA National Sales Manager, commented, “We are pleased to have Samuel K. Macdonald, Inc. come on board as our new representative for the mid-Atlantic states. SKMac bring a great team of people with many years of experience in the business to Genelec. We feel their organization will help strengthen and have a positive impact in that region by adding great care to our dealer base as well as to the end users of Genelec. We look forward to working with the SKMac team. We recently hosted them here at Genelec, Inc. for training, and their early commitment has already resonated volumes to us and will surely serve the region well. We look forward to the coming months and hitting the road together.”
For more information, please visit www.genelecusa.com/.
Montclair, NJ (December 4, 2012) – Hal Leonard Books, the musician’s best source of books on the music business, audio technology, instrument history, and more, is now shipping Welcome to the Jungle by Jim Klein. This amazing guide is an invaluable source for freelancers who want to succeed in the music and audio industries.
Thousands of people try to make a living as musicians and audio professionals. Most of them fail, and not because they lack talent or the will to succeed. They fail because no matter how much training they’ve received or how hard they’ve practiced, they don’t know how to face the challenges that await them in the “real world.”
No matter how much technical or musical skill aspirants may have acquired, there is always a huge gap in their understanding of how that world works. Do they understand how to behave in a professional environment? When to talk and when to listen? What about developing a personal work ethic, a support system, and a reasonable set of immediate and future plans to make goals into realities?
In his dual role as a successful music and audio freelancer of over 30 years and tenured college professor, Jim Klein has not only the knowledge of what it takes to succeed as a freelancer in the competitive fields of music and audio, but also the understanding of exactly what the new aspirant needs to know to take on that world. Klein has crafted his advice into a book that is detailed, complete, and easy to understand.
Welcome to the Jungle includes chapters on setting goals, networking, building a portfolio, time management, personal and professional finances, and dealing with the ups and downs of the freelance career. The book also includes interviews with successful music and audio freelancers, such as legendary producer Howard Benson (Kelly Clarkson, Santana, Daughtry), producer/engineer Kevin Killen (Peter Gabriel, U2, Elvis Costello), bassist Julie Slick, and others.
About the Author
Jim Klein has been a freelance music producer, composer, engineer, and songwriter for more than thirty years, creating and producing music on hit records, feature films, network television series, and national TV commercials. He has received eight Daytime Emmy nominations since 2003, winning twice. He is an associate professor in Drexel University’s Music Industry program and lives in Philadelphia.
Please contact us for review copies, excerpts and interviews with the author:
Welcome to the Jungle
Inventory #HL 00333848
— Leading Hollywood post production facility chooses Genelec to help them expand their film trailer post capabilities to 7.1 while relying on Genelec’s award-winning 8200 Smart Active Monitoring (SAM) system to keep the studio’s acoustics perfectly tuned —
SSI, a leading Hollywood audio and video post production company specializing in cinema trailers, has purchased a new 7.1 monitoring system by Genelec, the world’s longstanding pioneer in active monitoring. The new system, which was installed in September and consists of three Genelec 8260A Tri-Amplified Active Monitors for the L-C-R array, four Genelec 8250A Bi-Amplified Active Monitors for the rear and side surrounds, and a Genelec 7271A Active Subwoofer, was chosen to help SSI further expand its leading role as a post production resource for trailers for top Hollywood films. These include The Hobbit, Rise of the Guardians, Cloud Atlas and the upcoming Brad Pitt film World War Z. All three of these products reflect Genelec’s recently introduced Smart Active Monitor (SAM) concept, which allows monitors to be controlled with digital networking to enable the building of highly flexible computer-controlled systems of monitors.
This purchase also continues SSI’s longstanding tradition of being an all-Genelec facility for its audio studios, with all seven of its mix rooms fitted with Genelec speakers, including 8240A speakers for stereo monitoring. SSI provides a range of services to the film industry, including 5.1 theatrical trailer mixing, 5.1 digital audio sweetening, sound design, telecine, full service audio transfers and digital delivery services. RSPE Audio Solutions in Los Angeles sold the Genelec speakers to SSI.
The decision to buy and install new Genelec monitoring was based on two key things, according to Gary Fradkin, SSI’s Director of Engineering, who also designed the studio with SSI Mixer Matt Guiler and noted studio designer Scott Putnam. “We love they way Genelec active monitors sound, and the DSP system enables us to keep the studio tuned properly at all times,” Fradkin explains. “In the past, we’d have to have the room periodically analyzed and re-tuned as things changed. Now, with SAM, the speakers literally take care of themselves.” Genelec’s award-winning DSP Technology and GLM software provide powerful and practical tools such as AutoCal for automatic and accurate alignment, calibration and control of the monitoring system in all situations. But, says Fradkin, that’s only half the story behind SSI’s affinity for Genelec. “Sonically speaking, the accuracy of their imaging in 5.1 and 7.1 is far superior to anything else out on the market,” he says. “They just sound great, all the time, on everything.”
For more information, please visit www.genelecusa.com/.
— Growing church had to move to larger quarters across the street, and GC Pro made sure that it was ready for them when it came to sound —
The Pentecostal Church Assembly of God in Trenton, New Jersey, had the kind of problem many churches pray for: they just keep on growing. Fortunately for this congregation, a former house of worship became available right across the street. Having also been used as a school, the main sanctuary had been converted into a gymnasium, and Assembly of God ventured to convert it back into a worship space. This was certainly a blessing for the church’s membership, but a lot more space to fill in terms of sound. That’s when they called on Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, which brought to bear the huge range of services that only GC Pro can offer.
With GC Pro Senior Account Manager Billy Walker coordinating the effort, JBL Professional engineers were called upon to provide analysis and design based on drawings by Malvicino Design Group, a Forest Hills, New York-based GC Pro Affiliate Services Program member. Working with GC Pro personnel, the JBL Professional engineers created several sound system designs for the church’s executive board to consider. Then, GC Pro called upon Horacio Malvicino, Managing Director of the Malvicino Design Group, for further design consultation and to install and tune the JBL VerTec and VRX line array PA systems, as well as the Midas Pro 2 FOH console, that the church had decided upon. The project was finished in August 2012.
Deciding on a complex and costly new sound system can be a trying proposition for any church, and GC Pro has as much or more experience in the HOW sector of pro audio than any other retailer in the world. Knowing how crucial this decision would be for the church, Walker arranged with local JBL rep firm Sigmet Corp. to host a demo of the JBL VerTec system at the Strand-Capitol Performing Arts Center in nearby York, Pennsylvania, so the church leaders could see, hear and experience the systems first hand.
“PA systems aren’t just about the sound, though that’s their most important aspect,” Walker explains. “They also have to have certain visual elements — they have to be able to blend in well with the rest of the church’s interior, and when they are seen they have to look good. Bob Reuther at Sigmet arranged for us to have a night at the Strand to ourselves, and the church could get all the time they needed seeing and hearing the JBL PA systems, until they felt comfortable with them.”
And they did. After the church made its decision, the Malvicino Design Group began the installation process, using the VerTec enclosures for the two main line array hangs and the VRX boxes for delay fills for the rear of the new larger church. “That’s the kind of comprehensive service we can bring to the HOW market,” says Walker. “We have the ability to source systems from many manufacturers, help churches pick the ones that are best for their needs, and even provide installation and integration services in a seamless, one-stop manner. It’s the best way to make the customer comfortable for a big purchase like this.”
— A loyal Waves user both live and in-studio, Gilbert will act as a resource for engineers throughout the U.K. —
Waves Audio, a leading provider of audio DSP solutions for professional, broadcast and consumer electronics audio markets, has appointed U.K.-based audio engineer Val Gilbert as Waves Live Product Specialist. In his new capacity, Val will communicate with other live sound engineers across the U.K., sharing his vast knowledge of Waves plugins, the SoundGrid system and typical workflows in the live sound arena. As the industry continues its transition to digital, Val will draw upon his real-world experiences and impart his expertise on the Waves customer base and live sound community. The addition of Val as a Live Product Specialist further emphasizes Waves’ ongoing expansion in the live sound sector.
For years, Val was based in France, where he gained an extensive background in live sound engineering as a front-of-house engineer for major touring acts. He had the privilege of working with such artists as Makali and Really Addictive Sound and for companies such as Universal and TS Productions, across Europe and to Russia and the USA. He relocated to the U.K. just over two years ago, to be at the heart of the booming U.K.-based events industry.
Val is a loyal Waves user, both live and in-studio, and is eager to discuss his current use of Waves processing. He says, “I’m currently working with French/Belgian Afro-folk band Namogodine, as we prepare the release of their next album for this coming spring and the supporting tour. I’m in the process of mixing the album, so it will be great to take the Waves processing I’ll be using in the studio with me on the road, and not have to compromise on dynamics and effects.”
He is excited to join the Waves team, and he has big plans for his duties as Live Product Specialist: “As a Waves Live Product Specialist, I know the ins and outs of the Waves SoundGrid system across all the different platforms for which it is available. I will be conducting demonstrations and training at different locations across the U.K., as well as providing frontline technical support for Waves SoundGrid users.”
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