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Archive for December 18th, 2012

Backbeat Books Publishes The Epiphone Guitar Book

The inside story of one of the world’s leading guitar makers
by Walter Carter

MONTCLAIR, NJ (December 17, 2012) – The epic story of Epiphone, one of the world’s oldest and most famous guitar companies, spans three centuries, from its Old World roots in the 19th century to the golden age of American guitar makers in the 20th century and onward into the global market of the new millennium.

Former staff historian Walter Carter recounts the story in The Epiphone Guitar Book (Backbeat Books, December 2012, $24.99), mirroring the story of American business, from an individual luthier to a family business and on to corporate ownership. This is also the story of American popular music, powered by Epiphone guitars, from the big-bodied Emperor that drove the swing bands of the 1930s to the electric hollow-bodies of the 1960s used by the Beatles, to the custom solid-body models preferred by such modern rockers as Noel Gallagher (Oasis) and Frank Iero (My Chemical Romance).

Along the way, Carter considers the effect of new ownership by Gibson, starting in the late 1950s, and the way that Epiphone survived moves to offshore production to take on the strong individual identity it enjoys today.

Beautifully illustrated with photographs of all the important Epiphone instruments and the extraordinary musicians who played them, and featuring a collector’s section that provides specifications for every Epiphone guitar made from the 1920s to the present, The Epiphone Guitar Book is the fascinating story of how a name in the world of the guitar became iconic.

About the author
Walter Carter is the author of 11 books on vintage guitars and guitar companies and in the former historian for Gibson Guitar Corporation. As a songwriter, he co-wrote the 1988 country hit “Life as We Knew It” with Kathy Mattea. He also worked as a reporter for The Tennessean. His histories of guitar companies include The Martin Book and The Gibson Electric Guitar Book (both published by Backbeat Books) as well as Gibson Guitars: 100 Years of an American Icon, Epiphone: The Complete History, and The Story of the Ovation Guitar. He lives in Nashville.

The Epiphone Guitar Book
December 2012 $24.99
Paperback Original, Color photographs throughout
ISBN 978-1-61713-097-7
176 pages
8.5″ x 11″
Backbeat Books is an imprint of Hal Leonard Performing Arts Publishing Group
www.backbeatbooks.com | onstageandbackstage.wordpress.com

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Fishman Begins Worldwide Distribution Of Asterope Cables

Andover, MA–– Fishman has begun worldwide distribution of Asterope cables to retail outlets throughout the United States and 70 countries worldwide. As part of the companies’ strategic alliance announced in July 2012, Fishman will manage the sales and distribution of Asterope instrument and XLR audio cables for the music instrument and pro audio markets globally. The two companies will also collaborate on marketing and promotional efforts for the Asterope brand in the music instrument and pro audio markets.

Offered in two product lines, the “Pro Studio” and “Pro Stage” series, Asterope premium audio products provide greater clarity, bandwidth, spectral balance and harmonic response for musicians, audio engineers and enthusiasts alike. Asterope products, designed and manufactured in the United States, are the result of more than a decade of research and development. Since their introduction, the company’s breakthrough products have become the cables of choice for industry professionals for both live performances and session work.

“Offering Asterope is a logical step for Fishman,” states Larry Fishman, founder and President. “We’ve been focused on improving instrument tone and transparency for over 30 years. Asterope completes the signal chain and offers sonic clarity that you have to hear for yourself to believe.”

“With Asterope cables now being distributed by Fishman globally, artists around the world will be able to take advantage of the dramatic improvements in sound provided by this revolutionary technology,” said Dariush Rad, president of Asterope. “We are very proud to be aligned with Fishman. Working with such a well respected, progressive and highly prolific organization, while partnering with an industry icon like Larry Fishman, is monumental for the company.”

For more information about Fishman and Asterope Cable, stop by Booth #4258 in Hall C at the Anaheim Convention Center, or go to www.fishman.com/asterope.

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Butter Adds Joel Dean and Annick Mayer to New York Office

Butter is expanding its New York based team with the addition of Composer Joel Dean and Associate Producer Annick Mayer. The pair of nimble talents can dart easily between the advertising and music worlds, fitting right in with Butter’s dynamic culture.

“Annick and Joel are incredibly talented and are a great addition to the family,” noted Butter EP Ian Jeffreys. “Both have a sophisticated musical acumen that will help to enrich the diversity of services we offer our clients.  We’re thrilled to have them on board.”

Mayer, an agency world veteran  who was most recently at Saatchi & Saatchi, has already been grinding at Butter for several months, spinning out work for Dunkin’ Donuts, Marriott, Crown Royal and Domino’s, among others. She is a founding editor of the Arcade44 webzine where she produced live events and documentary-style shorts profiling bands such as YACHT, Housse De Racket, and Poliça.

Joel Dean is an award-winning writer, composer and producer whose wide-ranging sonic portfolio includes work for artists such as Blindside, Reggie Watts, Doxi Jones, J Rand, Hyori Lee and U-Kiss, as well as spots for Chrysler, Lexus, Hershey’s, AT&T, Crown Royal, Dunkin’ Donuts, Converse, Discover Card, Ford, FreeCreditScore.com, McDonald’s and Toshiba, among others. Dean’s TV and feature film reel includes musical placements inAmerican Reunion, An Invisible Sign, Flight of the Living Dead, American Pickers, SNL, Tosh.0, E News Daily, Shameless, CSI: New York, Jersey Shore and Y&R.

About Butter:

Butter is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments. Working within a collaborative environment featuring four in-house composers, access to myriad others throughout the sound world, and a core creative team, the studio emphasizes a friendly, inviting atmosphere.

Clients include Smart Car, Kayak, Keystone beer, Clinique and Lysol, via high-profile agencies, including Merkley + Partners, Saatchi & Saatchi and Euro RSCG. Butter also scored a stirring film portraying the construction of the new buildings at the World Trade Center site in New York. The studio has had work shortlisted at Cannes.

Visit Butter
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Grammer Engineer ‘Spellbound’ by NEXO GEO S12

BUENA PARK, Calif.—Known for his vibrant pop/rock/soul mix and free-flowing vocal delivery, Andy Grammer is an acclaimed singer, songwriter, and musician who reached the Top 10 at Adult Pop Radio with his first two singles, “Keep Your Head Up” and “Fine By Me”.

Nearing the close of his 2012 tour, Grammer recently performed at North Central Illinois College in its 825-seat Wentz Concert Hall. Sound Works Productions (Frankfort, Ill.) provided a NEXO GEO S12 system, ground stacked on the stage with the sound company’s custom carts. The house rig consisted of ten GEO S1210s, four RS18 Ray Subs, four PS10s and three 4×4 NXAMPs. For monitors, the company provided three RS18s for sidefills/drum subs, two 4×4 NXAMPs, and a Yamaha M7CL digital console.

“Anytime I’m remotely close to Chicago and need production elements, I want Sound Works there with the GEO S12,” states Kevin Flasza, Grammer’s front of house engineer. “Andy puts on a very dynamic show, and the NEXO rig remains transparent through our entire set and easily allows me to reproduce the delicate details I need to highlight at times. What more can I ask for? The GEO S12 reigns supreme when it comes to that size format.”

For more information the Sound Works Productions, visit www.soundworkspro.com.

For more information the NEXO and Yamaha products, visit www.yamahaca.com.

-END-

About Yamaha Commercial Audio Systems, Inc.:
Celebrating 125 years of Passion and Performance, and 25 years in the manufacturer of high quality digital audio consoles, Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of integrated professional audio products offering complete systems solutions for the broadcast, sound reinforcement/installed sound, touring, commercial recording, and post production markets. With the addition of NEXO to the product line, the company remains the official U.S. and Canadian distributor for all NEXO speaker models. YCAS offers comprehensive in-house and field product training for its customers, a dedicated dealer network, and 24/7 technical support.

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LECTROSONICS DEPLOYED AT WOMEN’S HOSPITAL

**** Photo: Women’s Hospital ****

Baton Rouge, LA – December 2012… Specializing in the care of women and infants, Women’s Hospital is the premiere facility of its kind in the greater Baton Rouge area. With the recent completion of a new conference facility, the hospital now has state-of-the-art capability for handling presentations, training sessions, and related business. Audio and video provisions are crucial to a facility of this nature and, to ensure trouble-free sound, an ASPEN Series Digital Audio Processor from Rio Rancho, NM-based Lectrosonics was incorporated into the conference center’s AV equipment arsenal. more

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