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Archive for February 7th, 2013


New Location Boasts Creative Atmosphere and Expanded Technical Resources

Clear-Com®, a global leader in critical voice communication systems, announces the relocation of its UK headquarters. The new office is located at 2000 Beach Drive, Cambridge, just down the road from the company’s previous UK headquarters. The new facility enables Clear-Com to continue its expansion in the region, while offering further creative resources for its staff members. more

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Trusoundnewyork And Jimmy Cliff Get Happy For Volkswagen

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When Volkswagen and Deutsch LA needed a soundtrack to buoy their upbeat entry into Super Bowl XLVII, they tapped the creative team at Trusoundnewyork to deliver a reggae-inflected rendition of the classic Partridge Family theme song, “C’mon Get Happy,” featuring the legendary Jimmy Cliff. The song appears in the VW Super Bowl Game Day Teaser and “Get Happy,” a deliriously cheery spot in Volkswagen’s ongoing “Get In, Get Happy” campaign. A long-form version of the song is also currently available in the iTunes store.

“Deutsch had reached out to a few labels in search of a reggae version of the Partridge Family theme,” recalled Trusoundnewyork founder Camus Celli. “We have great relationships with all the major labels through our other company, Vel Records, so we heard about the project and jumped at the opportunity.” The project couldn’t have come along at a more perfect time for the company, whose co-founder Paul Conte had recently spent time in Kingston, Jamaica composing the music and casting the band to record the Red Stripe Reggae Orchestra “Hooray Beer” multi-spot campaign.

Adding to the excitement was the news that reggae legend Jimmy Cliff had signed on to provide lead vocals for the project. To prepare, the team dug deep into Cliff’s repertoire, eventually recording demos in a variety of styles. “We recorded a classic ‘rock-steady’ version and a more organic acoustic version,” noted Trusoundnewyork’s Co-Founder Paul Conte. “The agency liked elements of both so we offered a few ideas about how we could integrate the two without overshadowing the distinctive personality of Jimmy’s voice.”

From there, the Trusoundnewyork team took to their recording studio in DUMBO Brooklyn to create the track that would accompany the final spot. “Jimmy came to town after the initial sessions, and we spent a day in the studio working with him on vocals and tweaking the arrangement,” said Conte. “We obviously wanted his ‘stamp of approval’ on the track and he offered a lot of great ideas about the final production.”

Having collaborated with artists such as Nile Rodgers, Tina Turner, David Byrne, Gavin DeGraw, and worked alongside brands such as Nike, GM, Verizon and Visa, Trusoundnewyork offers more than 40 years of combined industry experience tempered by a sophisticated but open-minded approach. “Music for us has always been the key component in creating unique and memorable campaigns,” affirmed Conte. “The ability to make a emotional connection with Jimmy’s soulful interpretation of ‘C’mon Get Happy’ helps people to connect with the VW brand.”


Client: Volkswagen
Spot Title: “Sunny Side”
Air Date: February 2013

Agency: Deutsch LA
Producer: Jeff Sweat

Music: Trusoundnewyork

About Trusoundnewyork:

Trusoundnewyork is a music and audio post production company specializing in composition, scoring, sound design and a fully customizable multi-genre based library for licensing for film, television, and web based projects.

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Yamaha CL5 is the Cornerstone of Detroit Metro Church

BUENA PARK, Calif.—Cornerstone Baptist Church in Roseville, Michigan recently upgraded from analog to digital when it installed a Yamaha CL5 Digital Audio Console and two Rio 3224-Ds input/output racks. The church seats 2,000 and has a congregation of 1,300 with a blended worship consisting of full band, orchestra, choir, and worship team.

Sound Planning Communications, Inc. of Redford, Michigan, recommended the new CL determining it would be an ideal fit for the church upgrade. “The church required 72 inputs but price played a key factor as well,” states Nathan J. Cole, Director of Sales, Sound Planning. The system was installed with an integrated Waves plug-in package including Vocal Rider, C6, Bass Rider, and Renaissance De-esser.

“We have used Sound Planning for the past few years on several different projects, and they have always been great,” states Josh Scott, church TD. “Nathan Cole has always done a wonderful job helping us figure out what we need and meeting our budget. We had been looking towards purchasing a new console for about two years, and in addition to 72 inputs, we needed at least 16 AUX outputs because of our orchestra, choir, band, and other musical events we hold. Initially, we were looking at one that would have cost us $20,000 more than the CL and didn’t have Virtual Sound Check or an iPad app. The day I heard the Yamaha CL5 had been introduced, I called Nathan who told me that it was priced at $20,000 less than the other console we were looking at, and I was astounded!”

Scott said what he noticed right away was how clean everything sounded. “After our first weekend with the new console, I had people coming up to me saying that it was the best it ever sounded. Having the Waves system has helped me put the finishing touches on my mix. Also, not having to consistently re-patch inputs along with the ability to save channel settings has saved us a lot of time and frustration.”

“We have been delighted with the flexibility and intuitive nature of our Yamaha CL5,” adds church Worship Pastor, Dr. Nathan Platt. “The console is easy to navigate from the broadest spread of instrumentation we employ to the simplest public speaking setup. The CentraLogic section of the board is so user-friendly for sound operators who serve less frequently on our technical team, and the ability to save extensive presets has proved exceedingly helpful, as has the constant use of the iPad for operation outside the sound booth. We have been so pleased with the “bells and whistles” afforded us by Yamaha’s VCM technology and the freedom to employ various Waves effects, be it for compression, equalization enhancement, or signal clarification. These effects have made a world of difference with respect to the refinement of all our mic’ing.”

“The combined digital workflow improvements, sound quality, noise reduction, Virtual Soundcheck, and digital effects have the church thrilled with the CL installation,” Cole says. “Now that they have become more knowledgeable about Dante, they are excited and looking forward to future upgrades of their DSP using full Dante networking as well as wireless systems directly tying into the Dante network.”

For more information on Cornerstone Baptist Church, visit

For more information on Sound Planning Communications, Inc. visit

For more information on the Yamaha CL5, visit


About Yamaha Commercial Audio Systems, Inc.:
Celebrating 125 years of Passion and Performance, and 25 years in the manufacturer of high quality digital audio consoles, Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of integrated professional audio products offering complete systems solutions for the broadcast, sound reinforcement/installed sound, touring, commercial recording, and post production markets. With the addition of NEXO to the product line, the company remains the official U.S. and Canadian distributor for all NEXO speaker models. YCAS offers comprehensive in-house and field product training for its customers, a dedicated dealer network, and 24/7 technical support.

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Rat Sound’s K1 System Gets Raised and Praised at Georgia Dome

Four-day Christian event benefits from hundreds of L-ACOUSTICS enclosures

ATLANTA — The first four days of the new year found more than 60,000 college-aged Christians from around the globe flocking to Atlanta’s Georgia Dome for Passion 2013, an annual conference of message and music that just raised over 3.3 million dollars to combat slavery and human trafficking worldwide.

Hosted by Passion City Church Founders Louie and Shelley Giglio, this year’s event drew students from 56 countries and over 2,000 universities and featured a long list of top Contemporary performers, including Chris Tomlin, David Crowder, Matt Redman, Kari Jobe, Lecrae, Jesus Culture and numerous other artists, alongside notable evangelical speakers like John Piper, Judah Smith, Francis Chan and Louie Giglio, himself. more

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* Photo: Lectrosonics DNT BOB 88 Dante™ Breakout Box *

Rio Rancho, NM – February 2013… Lectrosonics, recognized the world over as a leading manufacturer of wireless microphone systems and audio processing products, is pleased to announce the new DNT BOB 88 Dante Breakout Box for use with the company’s ASPEN Dante network processor or other Dante hardware. The DNT BOB 88 is a high quality, general purpose interface designed to transmit and receive line level analog audio signals via a Dante network. This new breakout box is an outstanding choice for creating a bidirectional digital snake for stage productions, sending audio to a remote recording location in a courtroom complex, or delivering audio to remote amplifiers and loudspeakers in a stadium. more

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