Archive by Raymond Ecke

CBS WAKES UP AUDIENCES TO ‘THE EARLY SHOW’ WITH NEW NATIONAL PROMO CAMPAIGN THEME FROM STEPHEN ARNOLD MUSIC

Stephen Arnold Music/CBS Early ShowDALLAS, TX —  America is waking up to the catchiest promotional campaign of 2009, driven by the sharp sonic sensibilities of Stephen Arnold Music. CBS chose Stephen Arnold Music, the leaders in network music composition, to create the unforgettable new song “A Lot Happens Early” for their latest “The Early Show” national ad package.



Stephen Arnold Music built on its history of creating catchy hooks that build brands with “A Lot Happens Early”, a pop song that comes on like fresh brewed coffee. Stephen Arnold Music founder Stephen Arnold collaborated with hit songwriter Greg Barnhill, making music and lyrics that exactly matched CBS’ mission for “The Early Show” promos: communicate a strong and positive message that would draw viewers to the colorful “Early Show” on-air team.


“The song for this campaign needed to more

Tonal Sets Uplifting Mood For A&E’s Recovery Project Campaign

Tonal/A&ENEW YORK, NY — Following the success of the Emmy-winning series “Intervention,” A&E has created The Recovery Project, a multimedia and community based outreach program designed to raise awareness about addiction and how it is treatable and recovery is possible. A key component to the project are two moving TV spots featuring a powerful, anthemic score composed by Alex Lasarenko, Creative Director of music/sound design house Tonal.


”The goal of the spots is to show people who are suffering from alcohol and drug addiction that they are not alone, even though they may feel alone,” Lasarenko says. ”Musically they wanted something that would symbolize that — something that began very starkly with one instrument, but slowly builds into a larger sounding piece.”


In the spots, entitled ”Share” (:60) and ”Lifetime” (:30) we see vignettes of recovering addicts going through their more

‘AMANPOUR’ PREMIERES ON CNN WITH SIGNATURE THEME BY STEPHEN ARNOLD MUSIC

CNN’s ‘Amanpour’/Stephen Arnold MusicDALLAS, TX — The premiere of “Amanpour” on CNN represents a pivotal new chapter in the career of the news network’s chief international correspondent, Christiane Amanpour. A live global interview program that hosts the world’s elite in politics, culture and beyond, the show makes its presence known with a gripping custom theme from Stephen Arnold Music.


Stephen Arnold Music matched the larger-than-life profile of Amanpour with a strong set of themes – five in all – that reflected her status as one of the top journalists in the field. Written to reach an international audience, the music’s foundation draws off of a signature four-note sonic logo, unfolding via a stirring arrangement of live orchestral strings, horns, and percussion, combined subtly with advanced electronic elements.


”Christiane Amanpour is among the most recognizable talents in the CNN family worldwide,” says more

Vh1 Launches ‘The T.O. Show’ Campaign With Sound Design From Nutmeg Audio Post

Nutmeg Audio/T.O. ShowVH1 needed both intensity and space in the :30 promo for their highly anticipated new program “The T.O. Show.” They called on Nutmeg Audio Post (www.nutmegaudiopost.com) for a standout sound design that would show why the multidimensional athlete Terrell Owens  (T.O.) was a star worth watching.


Nutmeg Senior Audio Engineer Mike Vitacco collaborated closely with VH1 Director/Writer Tyler Greco, starting with an extremely productive pre-production, to craft “T.O.” into an arresting promo. Set in a surreally empty football stadium, Owens plays chess with himself, as the camera continually rotates 360 degrees to show the many scenes of celebrity, solitude and psychological intrigue that are his everyday life.


Vitacco’s sound design draws viewers in deeper by employing subtly unexpected sounds and judicious use of space. “This promo explores the internal struggles and multiple identities we all more

Tony Verderosa, Founder of Original Music House Thwak!, Serves as Music Director/Live Drummer for MTV Video Music Awards Opener


thwak-tverderosa-at-vmas.jpegNEW YORK – Tony Verderosa, recording artist and founder of Thwak! Music, appeared in an explosive performance with Katy Perry and more

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Tonal Gets Back To ‘Nature’ For PBS

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