CBS WAKES UP AUDIENCES TO ‘THE EARLY SHOW’ WITH NEW NATIONAL PROMO CAMPAIGN THEME FROM STEPHEN ARNOLD MUSIC
DALLAS, TX — America is waking up to the catchiest promotional campaign of 2009, driven by the sharp sonic sensibilities of Stephen Arnold Music. CBS chose Stephen Arnold Music, the leaders in network music composition, to create the unforgettable new song “A Lot Happens Early” for their latest “The Early Show” national ad package.
Stephen Arnold Music built on its history of creating catchy hooks that build brands with “A Lot Happens Early”, a pop song that comes on like fresh brewed coffee. Stephen Arnold Music founder Stephen Arnold collaborated with hit songwriter Greg Barnhill, making music and lyrics that exactly matched CBS’ mission for “The Early Show” promos: communicate a strong and positive message that would draw viewers to the colorful “Early Show” on-air team.
“The song for this campaign needed to more











