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Archive by Howard Sherman

SONNOX RELEASES SUPRESSER DS

SuprEsser-DS-LgeLOS ANGELES: Returning to the Avid Connectivity Partner Pavilion (Booth 1101) for the 137th AES Convention, Sonnox will be introducing the Oxford SuprEsser DS. A highly-featured professional De-Esser AAX DSP plug-in designed for use with Pro Tools| HDX and Avid S3L live consoles. The SuprEsser DS features low latency of sub 2ms, and represents an ideal option for live applications or live tracking in Pro Tools.

Sonnox Sales and Marketing Manager, Nathan Eames reports the SuprEsser DS offers a simple mode for quick fixes, and an advanced mode for increased functionality and fine-tuning. “The combination of an intuitive FFT display and three listen modes enables you to easily see and hear exactly where the problem frequencies are, so you can suppress or remove them,” Eames said. Additional features include Automatic Level Tracking, Linear Phase Filtering and a Wet/Dry blend control for final balancing.

Sonnox will be exhibiting at the Avid Connectivity Partner Pavilion, Booth 1101, at the 137th AES Convention in the Los Angeles Convention Center October 10-12, 2014.

For additional information please visit: SuprEsser DS.

Photo: Sonnox introduces the Oxford SuprEsser DS at the 137th AES Convention at the
Avid Connectivity Partner Pavilion, Booth 1101, Los Angeles Convention Center Oct. 10 -12, 2014.

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For detailed information on Sonnox Oxford Plug-ins please visit: www.sonnox.com

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SONNOX HEATS UP PLUG-INS FOR SUMMER MADNESS SALE 35% OFF PLUG-INS AND BUNDLES

OXFORD, UK: Beginning on August 1st and continuing on throughout the month, Sonnox will offer a 35% discount on individual plug-ins and also bundles.

Company Sales & Marketing Manager Nathan Eames explains, “Buying multiple plug-ins and creating a custom bundle, purchasers are already saving up to 40% – so in effect, this Summer sale means an additional 35% discount. Now is a great time to buy Sonnox plug-ins!”

Included in the Summer Madness Sale are: Oxford Dynamics, EQ, Inflator, Limiter, SuprEsser, TransMod, Reverb, Fraunhofer Pro-Codec, and Sonnox Restore. To take advantage of these great summer prices Buy Now. iLok2 is required for authorization.

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For detailed information on Sonnox Oxford Plug-ins please visit: www.sonnox.com

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WSDG A HIT FOR HONG KONG’S METROPLEX AT KITEC

HONG KONG: The Metroplex, a luxurious 9 screen multiplex cinema, opened this year in Hong Kong’s iconic Kowloon Bay International Trade & Exhibition Centre. Situated adjacent to the widely popular Star Hall, a 3600 seat scene of many major international concerts, The Metroplex is a self-operated independent cinema showing a wide range of films ranging from Hollywood blockbusters, to international award-winners, festival entries, local, specialty and independent films. Beyond its cutting edge technical advantages, Metroplex has the flexibility to cross platform live streaming, concerts & shows, multi-media conferences, and many other events. To support these presentations, the complex was designed to host premieres, dinners, cocktail parties, and business gatherings.

An investment property of Hopewell Holdings Limited. The complex reflects the Group’s vast experience in operating large-scale venues, and it establishes a new level of lavish comfort for filmgoers. Their unique concept was to bridge the gap between film and music by creating crossover events and festivals that would benefit from the venue’s diverse dining, socializing, large and small theaters and intimate screening rooms. Deeply concerned with the need to provide their audiences with the highest quality audio. To achieve that level of acoustic excellence the developers retained the services of the Walters-Storyk Design Group.

Company Principal/Director of International Relations, Sergio Molho reports that WSDG provided a comprehensive review of the architectural master plan layouts and prepared a detailed analysis of the acoustic package recommendations provided by a local consultant. Particular attention was addressed to issues of Sound isolation and (RT60) internal room acoustics. The client’s primary concern was to assure absolute Sound isolation between the movie theaters and the large event hall located on the upper floor specifically with regard to NC and STC parameters. House #1, the Metroplex’s largest theater, accommodates an audience of 430. The five other public theaters (#2-6) seat groups of 151, 138, 136, and 97 guests respectively. Additionally, three plush VIP Screening Suites (#’s 7,8, 9) have been created to host elite clusters of twenty guests each. Theaters 1 & 3 and all three of the VIP Suites offer opulent reclining lounge chairs, state of the art lighting, exquisite interior designs and Dolby(r) Atmos(tm)+ Dolby Surround 7. 1 sound. The four other theaters are outfitted with Dolby Surround 7.1. The futuristic lobby and dining areas provide an unsurpassed ambience for elegant gatherings.

“These theaters are among the most sumptuous we have ever seen,” Sergio Molho concludes. “The developers spared no expense in creating a new standard of luxury and comfort for their guests, no extravagance was overlooked. Their mission statement was clear, ‘we are here to pamper our audience and to provide the ultimate environment for ideal viewing and listening excellence’. We made a special point of doing everything possible to help them reach that goal.”

Photos

1. Metroplex Lobby
2. Metroplex Cinema 1
3. Metroplex Dining Hall
4. Metroplex VIP Screening Suite #8

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Walters-Storyk Design Group has designed over 3500 media facilities worldwide. Credits include Jimi Hendrix’s 1969′s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, LA, Miami, Buenos Aires,Belo Horizonte, Basel, Beijing, Barcelona, Mexico City, St,. Petersburg and Mumbai.

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SPICE HOUSE SOUND… A WSDG SHOWPLACE AND – - – A PROVING GROUND FOR INNOVATIVE TECHNOLOGY

PHILADELPHIA, PA: Spice House Sound, a new recording studio offering innovative acoustics and an abundance of singular technology, has set up shop in a gut-renovated former Philadelphia stable circa 1885. In 2011 (21-year-old) ‘audio-impassioned gear head’ Alex Santilli made a cold call to Walters-Storyk Design Group,www.wsdg.com Architect/Acoustician John Storyk. Little did either of them imagine they were embarking on an epic journey of experimentation and discovery.

The spacious live room boasts a 25′ ceiling height. WSDG Project Manager Matthew Ballos reports the groundbreaking, ceiling cloud is a ‘one of a kind marvel of (mechanical) engineering. “Taking full advantage of the elevation, we wanted to provide Alex with the flexibility to track widely diversified sessions. Working together we came up with a motorized, track-mounted acoustic absorption unit, which gives new meaning to the term “ceiling cloud.” We also employed more traditional, wall-mounted variable acoustic treatments. These two systems work hand-in-hand to provide the space with the versatility of sounding like a large live room or a small intimate space.”

“Spice House Sound is a gem,” John Storyk remarked. “Alex Santilli has a genuine reverence for sound. And, he’s an innate ‘gear whisperer.’ He can breath new life into vintage technology most of us would just shovel dirt over. I was intrigued by his vision for the studio, and found him to be a hand’s-on prodigy. He personally implemented the entire systems integration, pulling every wire himself. We appreciate projects that we can have fun with and learn something from. Spice House fulfilled both those wishes.”

At age 13, Alex Santilli went from building Legos to assembling computers. At 16 he began designing custom speakers. By 19 he was mixing on Pro Tools, and had began restoring ‘dead’ analog consoles. In 2009 a local studio owner hired him to ‘resurrect’ expired gear. Before long, Santilli had restored his console and outboard gear, rewired the entire studio, was engineering sessions and, eventually managing the studio. Two years later he was ready to build his own.

“The building provided us with about 2000 sq. ft. of usable space,” Santilli says. “Our live room has a 650 sq. ft. foot print, our goal was to maximize its volume. The room opens to a cavernous 16,000 cubic feet. Our 120 sq. ft. iso booth can function as an overflow mix station. A semi-isolated 90 sq. ft. sound lock can double as a recording space and, it adds to the overall flexibility of the studio,” he adds. “At 400 sq. ft. the fully isolated, room-with-in-room, control room comfortably accommodates 10 and, its’ ceiling slopes from 10 to 14 feet. Taking full advantage of this height, a loft area was created above the control room, iso booth and sound lock. This area acts as a home for the operable ceiling cloud when it’s not in use. All spaces have been wrapped in reclaimed barn wood, which enhances the vibe and amplifies the beauty of the studio. And, band members can actually record from the Control Room roof if they’re looking to hit some especially high notes.”

The heart of the Spice House (www.spicehousesound.com)system has been rebuilt and redesigned with carefully selected components and circuits to attain a performance standard beyond that of professional equipment. By retrofitting state-of-the-art components and op amps, utilizing direct-coupled and transformer-coupled circuits, and expanding bandwidth performance for zero phase-shift in the audio band, Santilli created a distinctive sonic signature to define the studios’ idiosyncratic sound. He spent 8 years designing the loudspeakers and reproduction system, focusing on sensitivity, transient response, true full range response, and linear absolute phase. “We achieved a carefully crafted and measured experience that can only be realized to its full potential in a John Storyk-designed room,” he says.

“No one will recognize the console or the mains. I built them from scratch and have been fine tuning them for a couple of years. One of the special kicks about working with WSDG was having a chance to collaborate with John Storyk.” Santilli concludes. “Matt Ballos and the WSDG team were extremely helpful, and everyone went the extra nine yards. But the idea of picking up the phone, calling John out of the blue, and having a pretty meaningful conversation with him was a great surprise. I see this studio design/ build experience as an extended ‘one-on-one master class.’ I couldn’t be more pleased with the look and sound of Spice House Sound, and I get the feeling John had a pretty good time with this gig too.”

Spice House Sound’s flagship project was Flyermile (sic) a new rock band that took full advantage of the unorthodox shape of the room to cultivate an overabundance of idiosyncratic sounds.

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1. Spice House Control Room view to Live Room
2. Spice House Control view to rear
3. Spice House Live Room (note retractable ceiling cloud)
4. Spice House Founder Alex Santilli
5. Spice House Presentation Drawing

Photos by Cheryl Fleming Photography http://www.cherphotos.com/architecture

Walters-Storyk Design Group has designed over 3500 media facilities worldwide. Credits include Jimi Hendrix’s 1969′s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, LA, Miami, Buenos Aires, Belo Horizonte, Basel, Beijing, Barcelona, Mexico City, Mumbai and St. Petersburg.

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WSDG BRINGS NETWORK-QUALITY STREAMING TO PELOTON’S FLAGSHIP NYC INDOOR CYCLING CENTER


NEW YORK: In developing a NYC flagship site for live and on-demand, indoor cycling classes, the Peloton brain trust recognized the need for a cutting edge video broadcast studio for the streaming element of their visionary program. Company co-founders, CEO, John Foley, COO, Tom Cortese and Marion Roaman, (an indoor cycling pioneer), engaged Walters-Storyk Design Group for the acoustic and isolation design of a broadcast-quality production facility with studio lighting and systems integration. The resulting Production Control Room (PCR) and 60-bike TV Studio is a key component of the 8000 square foot complex. Located at 140 West 23rd Street in NYC, Peloton Chelsea also features spa-quality ambience, a refreshment lounge and, a sports fashion retail shop.

“Peloton presented us with a multi-faceted assignment,” reports WSDG Principal/ Director of International Relations, Sergio Molho. “They required a state-of-the-art production studio to stream live (and recorded) indoor cycling classes to Peloton enthusiasts around the globe. The studio had to be technically flawless and aesthetically striking. Users will enjoy it in operation through the global Peloton Cycle video network.”

WSDG Project Manager Joshua Morris, emphasizes Peloton management’s deep concerns about sound leakage. “Music and instructor audio levels have to be inspirationally loud for this type of installation, and the complex is built on the ground floor of a mixed use business/residential wood framed building,” Morris says. “The neighbors living directly above the cycling classes had to be isolated from intrusive sound. This was achieved via recording studio-style, room-within-room construction for the 1500 sq. ft. Indoor Cycling/Streaming Studio. The Peloton team did their homework and were fully aware of WSDG’s expertise in this area.”

The Peloton production facility introduces a new level of broadcast quality video through the Internet. The space is tailored to enhance the image quality of the webcast while maintaining the requisite fitness ambiance for the in-house indoor cyclers. The 300 sq. ft. Production Control Room sports a state-of-the-art Newtek Tricaster production switcher and a Telemetrics robotic camera controller connected to 3 Sony PTZ cameras and a Telemetrics track and PTZ camera which provides high end and ultra steady camera moves and shots. PCR video display is provided by two 55” LCD monitors. The audio system is run by a fully-automatable Biamp Nexia console coupled with a Martin Engineering DSP, Genelec monitor and Sennheiser wireless microphones. The lighting system is controlled by LightJockey™ via a Windows-based USB to DMX interface. Ipod docks and a full-blown Nexo line array complete the equation in the Indoor Cycling Studio for unrivaled audio quality from the beginning to the end of the chain.

Peloton CEO and Co-Founder John Foley remarked, “Our goal was to ensure our on-site classes of crystal clear audio and, to provide our at-home constituents with Network-quality audio and video streaming. We were also committed to being good neighbors and, to protecting building residents from intrusive sound from our studio. WSDG has designed broadcast studios for ESPN, WNET and MTV Latin America. They’ve provided exemplary acoustics for such performance venues as Jazz At Lincoln Center and 54 Below, and their recording studio clients include Jimi Hendrix, Alicia Keys and Bruce Springsteen. We knew we were in good hands, and we are confident that our on-site, and at home, enthusiasts will benefit greatly from our efforts to provide them with the ultimate in fitness connectivity.”

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Photos: 1 Peloton Indoor Cycling Studio
2 Peloton Production/Control Room
3 Peloton Chelsea Exterior

Walters-Storyk Design Group has designed over 3500 media facilities worldwide. Credits include Jimi Hendrix’s 1969’s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, LA, Miami, Buenos Aires,Belo Horizonte, Basel, Beijing, Barcelona, Mexico City, St,. Petersburg and Mumbai.

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SHOREVIEW DISTRIBUTION KICK’S OFF 25th ANNIVERSARY

Continuing Role As Select Sony U.S. Distributor

FOXBORO, MA: In September 1989, Luke Furr (then VP of Lake Systems), was standing on a beach in Florida when Sony called. They were changing their ‘go to’ market and wanted to start using reps, “Do you know anyone?” they asked. Without hesitation he said “What about me?” The rest is history. Today he is celebrating the 25th anniversary of his Shoreview Distribution Inc., national sales organization. A key to his success has been working with Sony Electronics in the U.S. as a select distributor for all its professional audio and video products. “Sony was our first client,” Furr says, “We’ve grown our roster to include a number of major manufacturers, but maintaining our relationship with Sony for all these years is a special source of pride.”

Shoreview’s positive trajectory has been marked by productive relationships with Revolabs, JVC, Pioneer, Toshiba, Tascam, Ricoh USA, Crane and many other stellar brands. The firm’s nationwide sales team constantly solidifies the success of those alliances. A home office staffed by career employees with an average 12+ years on the job, provides indispensable backup support. “We have always focused on application oriented sales, information, competitive pricing and, on delivering the gear in a timely fashion,” Luke Furr says. “Our field reps are skilled educators and trainers who know the products because they use them. We all share a genuine sense of family with our clients and our manufacturers.”

Starting off with the traditional ‘garage-based business,’ Furr’s early sales focused on the recording and performing gear he used in his music career. His ability to grasp the functionality and value of a rapidly expanding arsenal of new products proved a major asset. “As manufacturer R&D teams began turning out innovative digital gear and ‘must have’ new tools, we found ourselves in the midst of a technology explosion,” Furr says. “Simultaneously, a number of savvy young men with an aptitude for using, explaining and selling this next generation equipment gravitated to us. We built a great sales team!”

Case in point, Rory Caponigro joined Shoreview in 2001. Thirteen years on, he is national sales manager, supervising a crew that ranges from his own Tri State turf to skilled reps all over the country, “I watched Luke Furr in action, and felt very much in synch with his sales approach, his sense of urgency, and his scrupulous follow through. Luke inspires our team with a genuine sense of commitment,” Caponigro says. “Clients want information quickly. Not just on pricing, but on product availability and training. Our systems and technology deliver this.

“We’re also providing an indispensable service to the manufacturers who have now trimmed their in-house sales. And, we’ve greatly expanded our services,” Caponigro asserts. “We’ve worked with Sony’s Audio and Video divisions on such major projects as the Patriots Gillette Stadium, Madison Square Garden and Yankee Stadium installs. We’ve collaborated with systems integrators on projects for Adelphi and Penn State Universities, and we’ve assisted live sound companies for tours by groups like The Rolling Stones. These assignments are extremely gratifying, and the compensation is not just financial. There is a real sense of accomplishment in our work.”

John Kaloukian, vice president of sales, Professional Solutions of America, Sony Electronics remarked, “Shoreview has been a select distributor for Sony’s professional audio and video products for 25 years. The fact they are in the select group of distributors we work with means that we chose them for very specific reasons. They are very knowledgeable of Sony’s product lines. Basically, they are a turn-key, one stop shopping resource for resellers.

“Shoreview’s strength is that they can act quickly to meet the market’s needs,” Kaloukian concludes. “They are highly responsive, flexible, and able to adapt easily to customers’ evolving requirements. For example, special terms or custom packing, and, they get the job done with minimal red tape. They are one of our closest links to the market.”

“We wouldn’t be celebrating our 25th Anniversary without the commitment and enthusiasm of our home office and field rep team,” Luke Furr concludes. “Sales Manager Rory Caponigro, Regional Sales Managers: Mark Rehfuss, Dan Drees, Curtis Harris, Warner Swain, Bo Murgo and Bert Shaffer, our long time Office Manager, Lynn Snow, and a host of other super professionals keep the company running at peak efficiency. AND, they generate a positive vibe that flows throughout the day. We all share the good fortune to be doing the work we love and working with the people we like. We look forward to the next twenty five years!”

Photo: Shoreview Distribution Inc. founder Luke Furr (l) with
National Sales Manager Rory Caponigro

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Celebrating their 25th anniversary Shoreview Distribution is exclusive national distributor for all Sony audio and video products. Shoreview also represents such major manufacturers as: Revolabs, JVC, Martin Pro, Toshiba, Tascam, Pioneer, and Ricoh USA. Shoreview is located at 69 Elm St. Foxboro, MA 02035 (781) 784 1144.

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SONNOX SPONSORS PUREMIX MIXING CONTEST

OXFORD UK: Sonnox is sponsoring a major mixing contest, coordinated by PureMix. Co-founded by Guillaume Chadaillac and leading producer/engineer Fab Dupont, PureMix specializes in advanced audio tutorials. Their ‘virtual studio assistantship’ is designed to help aspiring engineer/producers hone their creative mixing skills via online tutorials.

“We’ve had a long-term working relationship with Fab Dupont, and have frequently engaged his considerable demo skills at various tradeshows around the world,” remarked Sonnox Sales & Marketing Manager Nathan Eames. “Sonnox fully supports PureMix and its drive to help others maximize their creative potential. We’re glad to be sponsoring their current mixing contest by providing the three winners with our Essential Bundle. It’s a great opportunity to access NYC-style, professional sounding tracks and have fun mixing them!”

Open to any aspiring producer/engineer, the contest features a mix of EMW Music Group artist Amber Skye’s recording of Howlin. Contestants are invited to remix the production in their own style and upload their mix of the stems to the PureMixCloud on or before June 1st 2014. The PureMix team will select the three mixes they like best, and the winners will each receive a Sonnox Essential Bundle, containing the Oxford EQ, Dynamics, Reverb and SuprEsser plug-ins.

To find out more, and enter the contest click here…

Photo: PureMix Mixing Contest promo

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For detailed information on Sonnox Oxford Plug-ins please visit: www.sonnox.com

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SONNOX POSTS VIDEO FROM PRO LIGHT & SOUND SHOW

OXFORD, UK: Following a successful Pro Light & Sound Show in Frankfurt last week, Sonnox has posted a 4 minute video highlighting Avid’s enthusiasm over the Sonnox AAX DSP plug-ins now available for Avid’s revolutionary S3L live console.

Watch video here: http://www.youtube.com/watch?v=aD751Wz4uTI

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SONNOX – FIRST 3RD PARTY DEVELOPER WITH AVID S3L CONSOLE- QUALIFIED AAX DSP PLUG-INS

OXFORD, UK: Sonnox is the first third party developer of AAX DSP plug-ins
to qualify for Avid’s S3L live console. Already providing high-end processing for Avid VENUE consoles for years, Sonnox have become ‘go-to’ plug-ins of choice for such FOH engineers as Rick Camp (J-Lo), Richard Nicholson (The Script), Snake Newton (Duran Duran, Jessie J), and Ben Findlay (Peter Gabriel). With Sonnox’s new AAX DSP plug-ins, the EQ, Dynamics, Inflator, TransMod, Reverb and Limiter have been designed and tested to perform with maximum efficiency with the S3L console.

Avid Principal Product Manager, Live Systems & Consoles Al McKinna comments, “Avid is excited that Sonnox plug-ins are now available for use with the Avid S3L live sound system, significantly expanding the creative tools available to our customers. Sonnox plug-ins are the perfect addition to Avid S3L, running directly on its HDX-powered processing engine to deliver the tightest integration and lowest latency possible. Sonnox Plug-Ins are held in high regard by the live sound industry, both for their sonic quality and their intuitive operation. We look forward to hearing them in use by our customers.”

Photo: The Oxford Reverb at work on the Avid S3L console.

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For detailed information on Sonnox Oxford Plug-ins please visit: www.sonnox.com

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NY’S QUAD STUDIOS BOW WSDG UPGRADE

NEW YORK: Ricky Hosn and Alessio Casalini, co-owners of Quad, one of NYC’s most popular and prolific recording studios, have completed a significant redesign of their Q1 Control Room. Working with Walters-Storyk Design Group architect/ acoustician John Storyk, Hosn and Casalini maximized the interior space of their primary studio, and significantly pumped up the volume of their Augspurger system.

“When the room was originally built in 2010, it centered around the producer’s production needs,” Hosn says. “We had a huge rack in the middle of the room that we used as a production desk. Today’s clients are less reliant on actual instruments and equipment; they’ve embraced software-based production. We decided to free up the back of the room and shift the racks to the side. We saw this build out as an opportunity to enhance the overall sound, look and vibe of the room. The WSDG team came up with a great redesign concept that performs exactly the way we hoped it would.”

Though Hosn has known Storyk since 2005 this marks his first time working with WSDG. “Our primary goal was to create more legroom for our 320 sq. ft. control room, and update its aesthetics to make our clients more comfortable,” he says. “We also decided to upgraded our Augspurger sound system with custom digital amps and an integrated DSP processor that provides 5000w of total power. We replaced our tweeters with new Beryllium Diaphragms, and added two 18″ subwoofers. One of the challenges of the renovation was to improve the sound quality of the room while adding a more powerful sound system. Thanks to the combined efforts of WSDG and Dave Malikpour of Pro Audio Design we achieved a sound that surpassed our expectations. Q1′s always been one of NYC’s loudest rooms,” Hosn says, “but now it’s super-powered loud!”

“This was an interesting project,” John Storyk remarked. “Quad has always had a first tier client base and a superb reputation. WSDG was pleased to be invited to re-imagine this well loved room, and that the program we devised hit the mark. As with any busy room a primary concern was keeping downtime to a minimum. From beginning to end the project took about 2 months, and we held actual downtime to under a week. We achieved that abbreviated schedule with precise planning, and by having the major components of the new design pre-fabricated off site,” Storyk says.

Hosn reports initial client reaction has been overwhelmingly positive. “The first artists in the completed room were Natalie Imbruglia, Hilary Duff and Ne-Yo, they loved what WSDG did with the room. Trey Songs and 50 Cents came through for a look and immediately booked sessions. With the renovations and our Augspurger system upgrade, Studio Q1 is undoubtedly one of the clearest and loudest sounding rooms in the city.”

A Mecca for stars ranging from Tupak Shakur to Ashanti, Nelly, and Tony Braxton, Quad Studios has called 723 Seventh Ave.its Times Square home since the early 80′s. Hosn acquired the company from original owner Lou Gonzales in 2005.

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Photos: Four views of Quad Studios Q1 Control Room redesigned by WSDG
Photo #4 features Quad Studios House Engineer “DG”
Photos by Rick Hosn

Walters-Storyk Design Group has designed over 3000 media facilities worldwide. Credits include Jimi Hendrix’s 1969′s Electric Lady Studios; NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music Boston and Valencia, Spain; media rooms for Hoffman La Roche, and other corporate clients. Recent projects include NYC’s TEC award winner Jungle City Studios and private studios for Green Day, Jay-Z, Timbaland’s Tim Mosley, film composer Carter Burwell, Aerosmith, Bruce Springsteen and Alicia Keys. WSDG principals John Storyk (an adjunct professor at Berklee College,) Beth Walters, Sergio Molho and Dirk Noy lecture frequently at universities and industry events, and contribute regularly to industry publications.WSDG has collaborated with such noted architects as Frank Gehry, Rafael Vinoly, Norman Foster, Oscar Niemeyer, Phillipe Stark and Nicholas Grimshaw. WSDG is a seven-time winner of the prestigious NAMM TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in NY, SF, Miami, Buenos Aires, Belo Horizonte, Basel, Beijing, Barcelona, Mexico City, Mumbai and St. Petersburg.

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