Archive by Hummingbird Media

Sennheiser Partners with Channel IQ to Implement Dealer Verification Badges for its Network of Authorized E-commerce Dealers

Old Lyme, Conn., May 30, 2012: Audio specialist Sennheiser announced that it has partnered with channel management solutions developer Channel IQ to implement an innovative badging program for its network of authorized e-commerce dealers beginning this month. The program provides assurance to consumers that they are purchasing genuine Sennheiser products from an authorized dealer.

The authentication system, developed by Channel IQ with cooperation from Sennheiser, provides ‘instant dealer verification badges’ on authorized e-commerce sites, thereby adding an extra layer of protection for consumers during the online purchasing process. The badging system also enables Sennheiser to more effectively implement pricing controls, while mitigating the potential for grey market and counterfeit activity.

“By partnering with Channel IQ on this authentication program, we are able to tighten our distribution network while providing assurance to our loyal customers that they are purchasing genuine Sennheiser products,” commented Bill Whearty, vice president of sales and marketing for Sennheiser’s U.S. Retail division. “This is a tool that will help protect our premium brand image, while providing consistency in pricing among our valued dealer network.”

Sennheiser is an early adopter of the new Channel IQ program, which is beneficial to both consumers and dealers. The dealer verification badges — which provide third party indemnification to the consumer at the SKU level — each contain a unique serial number that changes any time a page is refreshed and cannot be copied.

“Channel IQ has a longstanding relationship with Sennheiser on minimum advertised pricing (MAP) violations and monitoring, and they were the first to step forward and implement this progressive program,” commented Jeff Messer, general manager, brand protection services, Channel IQ. “Consumers want to know that they are purchasing products through a secure and trusted partner. This program not only provides that confidence, but also adds legitimacy and authenticity to a dealer’s online shopping cart. It is a win-win for the consumer, the dealer and Sennheiser.”

Sennheiser is a world leading manufacturer of high performance and best-selling headphones and microphones, considered indispensable among music lovers, audiophiles, recording studios, sound professionals, custom installers and home theater enthusiasts. Sennheiser products feature superb sound reproduction quality, making them the first choice for many high-profile recording artists.

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Sennheiser Names Guitar Center “Dealer of the Year” in its Music Industry Category

OLD LYME, Conn. – May 29 2012: The U.S. subsidiary of headphone and microphone manufacturer Sennheiser named Guitar Center, Inc. its 2011 dealer of the year for excellent sales, customer support and comprehension of Sennheiser’s diverse line of microphones, wireless systems and headphones.

“We are pleased to announce that Guitar Center has once again captured the Dealer of the Year award for our Music Retail division,” said Bill Whearty, Sennheiser Electronic Corporation’s vice president of sales and marketing, retail division. “Guitar Center continues to excel in sales of Sennheiser headphones and microphones and has once again achieved impressive year over year sales growth.”

“We are pleased to once again be recognized as Sennheiser’s MI Dealer of the Year,” commented Bill Wrightson, vice president of technology merchandise for Guitar Center. “Sennheiser continues to represent a very important part of our product offering to consumers and we continue to receive excellent feedback — particularly on Sennheiser microphones and headphones. We are pleased to be associated with the Sennheiser brand, which is world renowned for its quality and support.”

Caption:
L-R:Craig Malcor. High Tech Accessory Buyer/Category Manager, Guitar Center; Robby Scharf, Key Accounts Manager, Sennheiser; and Bill Wrightson, VP, High Tech Merchandising, Guitar Center.

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Influential Tech Brand BGR Brings Production Integrity to the Fore with Sennheiser Wireless Mics as it Debuts The BGR Show

Old Lyme, CT – May 24, 2012— For six years, BGR (Boy Genius Report) has been a primary destination for consumers to get a first glimpse at breaking news and cutting-edge consumer products in the tech space. For BGR, one of the most prominent tech and mobile sites in the world, quality is key. Now, as it is making new forays into video, BGR has turned to Sennheiser for the best possible audio.

BGR, which was originally founded under the precept of providing viewers with not only the latest tech and product news but also leading commentary and insights from industry influencers and tastemakers, is focused on quality rather than quantity when creating content for its viewers.

Therefore, as it launches The BGR Show, a weekly video report that looks at the different ways technology has permeated our daily lives through the lens of manufacturers, celebrities, personalities and executives, BGR has armed its production team with a fleet of DSLR cameras coupled with Sennheiser ew 100 ENG G3 wireless microphone systems. The BGR Show debuts on BGR.com on May 31st.

“Most devices that are connected to the Internet these days — whether they are laptops, monitors or headphones, wired or wireless — are capable of delivering a high quality experience to people,” commented Jonathan Geller, President and Editor-In-Chief of BGR.com. “In terms of production quality, we wanted to partner with Sennheiser to make sure that everything we did with audio was to the highest standard.”

“Regardless of where we are capturing the content, Sennheiser’s microphones and wireless equipment play a fundamental role in this process,” he continued. Sennheiser’s wireless expertise regularly contributes to the success of events such as The Super Bowl, The Grammy Awards® and many other major broadcast productions.

The BGR Show is being launched in partnership with Pharrell Williams and Google and will cover the latest tech and lifestyle products, while featuring prominent celebrities, executives, and other influencers. Ken “Duro” Ifill, a Grammy winning mixer & producer who has worked alongside chart topping artists such as Jay-Z, The Beastie Boys, Usher, Mariah Carey and many others will be co-executive producing the show alongside Geller.

Video content will be capturing using Canon’s DSLR family, which provides both image quality and editing flexibility and the audio will be captured with Sennheiser ew 100 ENG G3 wireless microphone and transmitter sets, which provide not only outstanding audio quality but also ruggedness and reliability in the field.

For more information on The BGR Show, please visit http://www.bgr.com/2012/05/21/presenting-the-bgr-show/.

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Google Honors the Legacy of Synthesizer Pioneer Bob Moog on his 78th Birthday with “Moog Google Doodle”

Asheville, NC, May 23, 2012— Today Google, Inc. honored the late Robert A. Moog, inventor of the Moog Synthesizer and founder of Moog Music Inc. with a “Moog Google Doodle” in honor of his 78th birthday. For 24 hours beginning early the morning of May 23rd, visitors to the Google site are greeted by a fully interactive, playable Google logo resembling a vintage Minimoog Model D synthesizer — an instrument that has made an indelible mark on modern music through a broad range of artists such as Daft Punk, Alicia Keys, U2, Sugarland, Stevie Wonder, Kanye West and Trent Reznor.

As the world’s leading manufacturer of analog synthesizers, Moog Music continues to build on Dr. Moog’s legacy by designing and manufacturing groundbreaking instruments such as Animoog, the world’s first professional synthesizer for the iPad and the Minitaur, a miniaturized version of the famous Taurus Bass Pedals.

“We are extremely excited about Google’s honor and recognition of Bob Moog,” commented Michael Adams, CEO, Moog Music Inc. “Bob’s life has affected so many people and continues to do so. We are truly grateful to be a part of carrying on his legacy through the instruments we create in his name. Thank you, Google for recognizing Bob, and his legacy.”

The Moog Google Doodle, built with a combination of highly advanced programming tools, enables Google visitors to produce nearly limitless sounds with the click of a mouse or the stroke of a key. Visitors are even able to capture and share their sonic creations using a simulated analog 4-track tape recorder patched in to the synth.

“With his passion for high-tech tool-making in the service of creativity, Bob Moog is
something of a patron saint of the nerdy arts and a hero to many of us here at
Google,” commented Joey Hurst, software engineer, Google. “Our interactive, playable logo was inspired by the instruments withwhich Moog brought musical performance into the electronic age.”

Dr. Moog’s instruments were hand crafted with the same spirit of innovation that drives Moog Music to this day, and the company continues to preserve and advance his legacy through its own initiatives and through the Bob Moog Foundation.

In honor of Dr. Bob’s birthday and in appreciation of Google’s Doodle, Moog Music will donate 50% of its website clothing and merchandise sales to the Bob Moog Foundation for purchases made on May 23rd. Additionally, Moog’s website contains videos and historical information about Dr. Bob, as well as a promotion on his last synth design: the Little Phatty. Check these out on the web and at authorized musical instrument retailers around the world.

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Moog Music Celebrates 78th Birthday of Founder Bob Moog, Lowers Price on Little Phatty Analog Monosynth

Asheville, NC, May 22, 2012— Synthesizer pioneer Robert A. Moog was born in New York City on May 23rd, 1934. Now, 78 years later, Moog Music — the company founded by Dr. Moog — continues a fresh celebration of his life and innovative spirit. This week in downtown Asheville, NC, a new mural was unveiled on the building that bears his name. To continue this celebration, today Moog Music announced a special price on Bob Moog’s final synthesizer design: the Little Phatty analog monosynth.

“All of our customers and everyone at Moog Music celebrate Bob’s genius every day,” said Moog Music CEO Michael Adams. “Bob inspired so many others to create, to design, to play, and to dream. It’s an honor for all of us here at Moog to carry on that legacy. We do it by honoring his vision, designing products that proudly carry his name, and by supporting the Bob Moog Foundation.”

“Before Bob’s passing in 2005, he was working on a brand new analog synthesizer design. His goal was to create a more affordable, high quality analog synthesizer. He succeeded, and that synthesizer would eventually become known as the Little Phatty. In honor of Bob’s birthday, we have decided to roll back the price on the Little Phatty to its original street price of $1,195. We hope that the many musicians out there who have always dreamed of owning a Moog will take advantage of this opportunity, and begin exploring a world Bob created with this amazing instrument,” said Adams.

The Little Phatty Stage II will be available for $1,195 through US authorized dealers until June 30, 2012. International customers will benefit from special pricing as well and should contact their local Moog Authorized dealer.

Additionally, on May 23rd Moog Music is donating 50% of its website clothing and merchandise sales to the Bob Moog Foundation along with a Moog Etherwave Theremin for every $350 in cash donated. Moog Music is encouraging customers to support the BMF and the legacy of Robert A. Moog by making their purchase on May 23rd.

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Moog Music Celebrates Namesake Pioneer with One Day Birthday Promotion Event to Benefit Bob Moog Foundation

ASHEVILLE, NC, May 21, 2012 — In celebration of Bob Moog’s 78th birthday Moog Music, Inc. will donate 50% of all online clothing and merchandise sales on May 23rd to the Bob Moog Foundation. For every $350 raised, the company will also donate one Etherwave Theremin to the Foundation’s educational initiative, Dr. Bob’s SoundSchool, to complete the DBSS Educational Kit that is provided to each participating school. Dr. Bob’s SoundSchool teaches elementary school students the science of sound through the magic of music.

Moog Music will feature a brand new line of product-inspired apparel boasting graphics bold enough to induce a geekfest for synth enthusiasts everywhere. DVDs, CDs, mugs and other ephemera will be part of the benefit promotion.

Moog Music clothing and merchandise can be purchased from the company’s online store: www.moogmusic.com/products/clothing and http://www.moogmusic.com/products/Merch

Moog instruments are not included in this annual fundraising event for the Bob Moog Foundation.

The promotion was created to include Moog customers around the world in the company’s support of the Bob Moog Foundation’s educational outreach efforts. Dr. Bob’s SoundSchool is a STEAM-based initiative, combining science, technology, engineering, art and math. It brings the late inventor’s work and spirit alive for children by teaching the physics of sound through intuitive engaging educational materials, including the theremin.

“Moog Music and our customers celebrate Bob’s pioneering legacy. In a time when science achievement is declining in this country, we are proud to support the Bob Moog Foundation in their efforts to bring science alive through electronic music. We invite all of our customers to make a purchase online on May 23rd and support the Foundation’s important work,” said Mike Adams, Moog Music President & CEO.

Moog Music, Inc. is the world’s leading producer of innovative analog synthesizers. The Bob Moog Foundation is an independent non-profit organization with a mission of igniting creativity at the intersection of music, science and innovation.

Read more about Moog Music at www.moogmusic.com
Read more about the Bob Moog Foundation at: www.bobmoogfoundation.org

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Introducing the New K-array Piccolo: small enough to fit in the palm of your hand, yet powerful enough to deliver a large sound

Old Lyme, Conn., May 17, 2012— Audio specialist Sennheiser announces the arrival of the Piccolo system by K-array. The Piccolo, manufactured by Italian loudspeaker specialist K-array and distributed in the United States exclusively by Sennheiser, represents the latest advances in loudspeaker innovation, delivering an impressive sound in a miniature footprint.

Stylish and modern in design, the Piccolo’s two 3.6-inch mid-high speakers and compact subwoofer practically disappear in any room. Set up is a snap, with standard RCA and XLR connectors to support multiple source inputs, such as TV, DVD, the Apple iPod, and more. Easy to use and simple to integrate into any existing system, the Piccolo delivers high-quality audio for homes, offices or project studios.

K-array, a well-respected loudspeaker brand in the installed sound and professional audio markets, develops extremely efficient loudspeaker solutions that are compact and powerful, delivering an extremely transparent, natural sound. K-array’s professional series of loudspeakers have been used at The Rock and Roll Hall of Fame and Museum in Cleveland, OH, Avery Fisher Hall in New York and many other prominent locations around the world, including the Colosseo Theater in Turin, Italy.

“Invisible” footprint, easy set up, pristine sound
Piccolo is a complete, turn-key loudspeaker system that is simple to install and operate. In addition to two mini-speakers, a subwoofer and an amplification module, the system comes with a basic wiring kit, table stands and brackets for wall installation. Installation consists of just six easy steps, whether the system is being installed in a home, studio, workplace or other listening environment. The system offers intuitive operation and simple adjustment with an on/off button and integrated volume for one-touch control.

“The Piccolo is an elegant solution that provides discreet, yet inspiring and powerful audio,” explained Vanessa Jensen, senior product specialist for systems integration at Sennheiser’s U.S. headquarters. “This system brings K-array’s experience and expertise in loudspeaker technology to listeners desiring premium sound experience in home audio, home theaters, home gaming, office audio, project studios and more.”

Piccolo is available now for $2,499.95.

Specifications

Acoustics
Frequency range 32 Hz – 18 kHz
Maximum SPL 92 dB (continuous) / 96 dB (peak)

Amplifiers

Type (2) Class D – DSP controlled
Power to mid-high (2) 50 W (100 W total)
Power to subwoofer 110 W
Protection Dynamic limiter, over current, over temp, short circuits

Transducers

Mid-high (each) 4 x 0.5” Neodymium cone driver with 0.5” voice coil
Subwoofer 1 x 6” Neodymium magnet with double 1.5” voice coil
1 x 6” passive radiator

AC power
Operating range 85-132 V or 170-264 V, at either 50 / 60 Hz
(auto switching)
Nominal Current Draw 2 A / 115 V AC – 1 A / 230 V AC
Peak power (2) 220 W / 120 ms max
Max power 150 W (continuous) / 400 W (peak)

Physical
Dimensions Mid-high: 3.6 x 0.8 x 0.6 in.
Subwoofer: 5.1 x 8.9 x 8 in.
Amplifier: 8.1 x 8.9 x 8 in.
Weight Mid-high: 2 oz.
Subwoofer: 10.1 lbs.
Amplifier: 7.3 lbs.

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Tony Nominee LEAP OF FAITH Takes Broadway Sound Production to New Heights Using Neumann Digital Microphone Technology

OLD LYME, Conn. – May 9, 2012 – Audio specialist Sennheiser announced that LEAP OF FAITH, Broadway’s latest roof-raising Tony-nominated musical, is the first Broadway production to utilize digital microphone technology from Neumann. The musical, which features a score by eight-time Oscar® winner Alan Menken, opened late last month at the St. James Theater on 44th Street and features no less than 12 Neumann digital microphones in the orchestra pits.

Broadway is widely recognized as maintaining the “gold standard” when it comes to live sound production quality; its sound designers routinely specify Sennheiser and Neumann microphones and wireless equipment for their unrivalled sonic performance on both the stage and in the orchestra pit. For LEAP OF FAITH, Sound Designer John Shivers and Associate Sound Designer/Mixer David Patridge specified Neumann digital mics on the brass and woodwind sections of the orchestra, which were then fed into a Neumann DMI before reaching the DiGiCo SD7 digital console.

LEAP OF FAITH has two separate orchestra pits, both of which use the digital microphones. The pit below the stage and directly in front of the audience contain the woodwind section, which uses four Neumann KM 184 Ds as overheads and four TLM 103 Ds in a low position, approximately 15 inches off the floor and resting at a 120-degree angle towards the instrument. The other pit was situated below and to the rear of the stage and contained the brass section, which was miked with four TLM 103 Ds in a low position similar to that of the woodwinds.

An exquisitely pristine sound character
“We had already specified the analog versions of these microphones when Masque Sound brought up the possibility of our using digital microphones on this show,” Shivers recalls. “We jumped at the chance to use them since I am always interested in increasing the overall sound quality of the production. We didn’t get a chance to A/B these against their analog counterparts in a controlled environment, but my sense is that there is an increased clarity and transparency to these microphones.”

“These microphones exhibit an open, detailed sound,” Patridge adds. “I think additional clarity is evident in the high frequency range and the microphones themselves require less EQ. As for the noise floor, it is non-existent: these microphones are absolutely pristine.”

Realizing the benefits of remote control
According to Patridge, the benefits of using Neumann digital mics in the theater extend well beyond just the pristine sound, since many parameters such as shelving, padding and even polar patterns can be remote controlled from the FOH position*: “The pit can be a difficult area to access, and during sound checks I often have to send somebody in there to ensure there is no shelving or padding on the mics,” he observes. “With the Neumann digital mics, I can control all these settings from software interface on the console, which saves time and gives my production team one less thing to worry about.”

Shivers agrees that being able to control the microphones from a remote location is beneficial: “If a musician is playing particularly loud, having the ability to go to a control panel and adjust the padding could be very helpful. Also, having the capability to remotely switch to a hyper-cardioid from a cardioid pattern could give you a tighter sound and more rejection without having to move the microphone position. But for me, the audio quality is always most important.”

Prior to its official opening on Broadway on April 26th, LEAP OF FAITH was in previews for three straight weeks, during which time the Neumann digital microphones were put through their paces. “We were very impressed with how they sounded right out of the box,” Shivers says. “We knew from the reputation of the company that it would be an improved product, and now we can assuredly say that it is. The quality of these microphones is of a very, very high standard and I would love to use them again.”

*(available in the Neumann D-01 microphone, which features 15-switchable polar patterns at the click of a mouse).

Photo captions:

Greg Thymium of the LEAP OF FAITH woodwinds section plays into Neumann TLM 103 D digital microphone in the low position and a Neumann KM 184 D digital microphone in the overhead position (photo: Cheryl Fleming).
The Neumann KM 184 D is among the digital microphones currently being used in the LEAP OF FAITH musical production on Broadway (photo: Cheryl Fleming).
The Neumann TLM 103 D digital microphone was used in the low position on both woodwinds and brass during LEAP OF FAITH.

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Sennheiser Appoints Alexander Schek Vice President Sales, Latin America

Old Lyme, CT – May 2, 2012: Audio specialist Sennheiser announced that Alexander Schek has been promoted to vice president sales, Latin America, effective immediately. In his new position, Schek will be responsible for Sennheiser’s sales strategy across each of its business lines, as well as managing the company’s area sales managers within the Latin American region. He will report directly to Markus Warlitz, general manager, Latin America.

Schek began his career with Sennheiser in 2009 as area sales manager for Central America and the Caribbean, where he was responsible for managing Sennheiser’s business across each of its divisions. In this role, he was very successful in increasing the overall distribution of Sennheiser products across Central America. As Vice President Sales, Latin America, Schek replaces Oliver Baumann who left Sennheiser in March.

“As one of the fastest growing economies in the world, the Latin American region represents a very important part of Sennheiser’s international growth strategy,” commented Markus Warlitz. “During his tenure at Sennheiser, Alexander has achieved remarkable sales performance while also possessing drive to take our business to the next level in Latin America. I congratulate him on this well deserved promotion.”

A German citizen who grew up in Brazil and Chile, Schek has an acute understanding of the Latin American market and business culture in addition to over a decade of executive level sales experience in the Consumer Electronics and Audio Industry. He holds a degree in Marketing from the University de las Américas, Santiago de Chile. Alexander is located in Miami, FL and will travel to the Latin American region on a frequent basis.

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Sennheiser to Host Recording Sound Academy (RSA) Webinar this Thursday on Recording Acoustic Instruments and Modern Compression Tactics

Old Lyme, Conn. – May 1, 2012 – Audio specialist Sennheiser announced that it will host an exclusive webinar this Thursday, May 3rd as part of its ongoing online Recording Sound Academy program. The webinar will focus on “Recording Acoustic Instruments and Modern Compression Tactics” and will be hosted by Grammy Award winning producer / engineer Karl Richardson.

Karl Richardson has recorded and produced nineteen number one records and has nine Grammy Award nominations. He has won Grammys for “Producer of the Year” and “Album of the Year” and his credits include artists such as Lynyrd Skynyrd, Eric Clapton and Grand Funk Railroad.

This webinar is open to RSA members. Membership costs just $129 (promotional discounts available through Sennheiser authorized retailers) and includes all live and archived webinars, access to blogs, tutuorial videos, CuBase 5LE mixing software, plus raw tracks that the member create a final mix and upload to receive a personal review by one of the RSA’s award winning engineers. The best submitted mix will win a Neumann U 87 Ai microphone ($4200 value).

Topic/Host
Recording acoustic instruments and modern compression tactics, hosted by Karl Richardson, Grammy-winning producer/engineer (Lynyrd Skynyrd, Eric Clapton)

When:
Thursday, May 3rd at 3:30 p.m. EDT

Attendees will learn:

How to use compression in a modern context
Tips on recording live acoustic instruments such as acoustic guitar
How to decide what to bring to the front of the mix and how to highlight important passages within a song

To register for this Online RSA, or learn about other upcoming webinars that will be taking place, please visit http://www.sennheiserusa.com/RSA.

Sennheiser: Supporting Aspiring Producers/Engineers
The Online Recording Sound Academy borrows instructional elements from Sennheiser’s highly successful on-site Recording Sound Academy seminars, such as valuable tips and instruction on microphone selection and placement, recording and mixing techniques. The RSA webinars — which run through October — feature instruction by accomplished producers and engineers on a variety of recording topics, and also feature a thorough Q&A session with the instructor. Following is a summary of upcoming dates and topics:

· May 3: Modern Compression Tactics
Hosted by Karl Richardson, nine-time Grammy-award-winning producer

· June 11: Recording Vocals
Hosted by Tom Young, Grammy award-winning engineer

· July 17: Mixing
Hosted by Tim Palmer, Grammy-nominated producer/mixer

· August 13: Re-Mixing, Beats and Percussive Rhythms
Hosted by: Cool & Dre, production/songwriting team

· September 12: Reverb, Spectral Energy and Human Positional Perception
Hosted by: Greg Lukens, engineer and founder of Audio Fabricators

· October 25: Engineer’s Roundtable: Award-winning Engineers Discuss
Recording Tips, Tricks and Trends
Moderated by: Al Schmitt, 21-time Grammy-winning producer/engineer

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