Archive by Clyne Media, Inc.

Inaugural Pensado Awards to Honor Today’s New Brand of Music Professional

— Live ceremony on June 28 and global online broadcast will “recognize the faces behind the sound” —

LOS ANGELES, CA, April 17, 2014 — For the past several years, the acclaimed online video series Pensado’s Place has celebrated the evolving landscape of music and technology and given a voice to its leaders and innovators, and now the producers of that program have created the Pensado Awards, a new award show intended to acknowledge today’s emerging brand of music professional and to “recognize the faces behind the sound.” The live show will take place on June 28, 2014, at the Fairmont Miramar in Santa Monica, California, and will be followed one week later by a global online broadcast. Scheduled to co-host are award-winning producer-engineers Chris Lord-Alge (Muse, Pink, Foo Fighters, Avril Lavigne, Green Day, Daughtry, Paramore, Black Eyed Peas), Marcella Araica (Britney Spears, Madonna, Pink, Duran Duran, Keri Hilson) and Young Guru (Jay Z, Beyonce, Mariah Carey), with additional co-hosts to be announced soon.

The Pensado Awards are a natural outgrowth of the ethos behind Pensado’s Place. In recent years, developments in music and technology have changed the landscape for producers, songwriters, engineers and musicians, encouraging artists and composers of all types to hone their craft. From the self-taught basement amateur to the seasoned industry producer, all manner of music professionals are discovering new methods of working and novel ways to reach fans. The science and art of music-making are in a rapid state of flux, with exciting opportunities awaiting among the talented figures in and out of the spotlight – the people who are currently engineering the next sound that will move the world in the music, film, television and digital realms. Over 100,000 albums and millions of songs are released every year, not to mention the hundreds of thousands of concerts put on worldwide, but the awards often end up in the hands of a lucky select group. So the brilliance and hard work of all those producers, songwriters, DJ’s, engineers, mixers, live wizards and behind-the-scenes technicians in audio often go unnoticed – until now! The Pensado Awards, founded as a means of acknowledging these talented individuals and their work, are a grand opportunity for the best pros, amateurs, brands and press to come together as one community to celebrate the uncelebrated.

Herb Trawick, the Co-host/Executive Producer and Creator of Pensado’s Place, as well as Manager and Advisor to Co-host Dave Pensado, stated, “We are very thrilled about the opportunity to put on an awards show that is by the people and for the people. And we are just as excited to have Chris Lord-Alge, Marcella Araica and Young Guru – and other names to be announced soon – on board as our hosts, and all of our Pro Committee artists and sponsor partners. The buzz has been electric, and we are already talking about making this an annual event.”

“As an engineer and mixer myself, I am acutely aware that so many of the most talented people in the industry never get the recognition they deserve,” stated Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher). “We have founded these awards to acknowledge amateurs and professionals for their craft. We hope you join in the celebration, either in person or online.”

Working behind the scenes to make the Pensado Awards a reality are the producers from Pensado’s Place and a group of top industry PR/marketing professionals. Leading the charge are Pensado and Trawick, along with Pensado Awards producer Karen Dunn of KMD Productions (Producer of the TEC Awards at NAMM for 29 years and various other Pro Audio Events). Rounding out the Pensado Awards Team are social media guru Will Thompson, PR professionals Clyne Media and Lisa Roy, Lead Agent Shevy Shovlin and Business Development manager Khaila Stewart.

Pensado Award categories include OMG! Mix of the Year; Game Changer Producers Award; Songwriters Break Thru Award; Unique Project Studio (Global); Amateurs Best/Mix Recording (Global); Best Non-English Song (Global); Best Tracking Engineer; Outstanding Achievement in Sound for Film, Television & Gaming; Giant Award (industry legend); Master of Mastering; Live/FOH Award; AIR Award (Best Assistant, Intern or Runner); Outstanding Brand; Spin Doctor DJ Award; Dave Pensado Educators Award; and Herb Trawick Visionary Award.

The Pensado Awards Pro Committee is made up of artists, engineers, producers and industry notables (many of whom have been featured guests on Pensado’s Place), who together will serve as the judging panel for the awards. The committee in currently being assembled and is confirmed to include Andrew Scheps (Lana Del Rey, Red Hot Chili Peppers), Jimmy Douglass (Pharrell, Justin Timberlake), John McBride (Martina McBride, The Blackbird Academy), Manny Marroquin (Bruno Mars, Imagine Dragons), Trina Shoemaker (Queens of the Stone Age, Sheryl Crow, Emmylou Harris), Young Guru (Jay-Z, Alicia Keys, Kanye West), Zoe Thrall (Studio Director at the Studio at the Palms) and others.

Opportunities are still available to join the over 100 leading music makers and manufacturers, representatives from 75 countries and over 100 schools who are already active supporters of and participants in the inaugural Pensado Awards. Three sponsorship packages are available. To support the Awards, please visit http://pensadoawards.com/sponsorship_info.html.

Photo caption: Pictured L-R: Herb Trawick (Co-host/Executive Producer and Creator of Pensado’s Place) and Dave Pensado (Co-host of Pensado’s Place, GRAMMY®-winning mix engineer, Teacher). Photo by Zan Nakari (www.zanphotos.com).

About Pensado’s Place
The hour-long weekly web series Pensado’s Place was created nearly four years ago. Co-hosted by legendary mix engineer Dave Pensado (Beyoncé, Christina Aguilera, Kelly Clarkson, Mariah Carey, Elton John, Michael Jackson and more) and show creator Herb Trawick, the show includes interviews with top music industry artists, engineers, producers, mixers, and record executives, as well as in-depth tutorials in production, engineering and mixing. Pensado’s Place has positioned itself as “the most influential show for audio engineers,” mixers and producers (Forbes Magazine) in just three years. Pensado’s Place is more than just a show, as it highlights the very best in the industry of music, gaming, sound identity on film, and audio equipment, with a presence in live events. As a leading educational resource, Pensado’s Place is helping build the next generation of audio greats.

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136th Audio Engineering Society Convention in Berlin To Feature Project Studio Expo

— Home recordists – from hobbyists to professionals – will benefit from the comprehensive program for the Project Studio Expo at the Berlin AES Convention, which covers topics ranging from microphones to final mixes and mastering —

New York, NY, April 11, 2014 — The 136th Audio Engineering Society Convention (Saturday, April 26, through Tuesday, April 29, 2014, at the Estrel Hotel and Convention center in Berlin, Germany) will feature the European premiere of Project Studio Expo (PSE), which will take place on Saturday, April 26, and Sunday, April 27. PSE, which has been a well-attended, acclaimed event at the last two AES Conventions in the United States, offers a venue for focusing on some of the most timely and relevant areas of interest facing today’s personal studio users. These comprehensive presentations cover topics of importance for all engineers and producers, and offer a level of detail as to be useful for anyone from beginner to pro. Topics include Basic Microphone Technology; Professional Mixes from Your Project Studio – Common Mistakes, Immediate Solutions; Electronic Dance Music: Live Performance Mixing Techniques; The Business of Being in the Music Business; How Did They Get that Sound?; Advanced Vocal Editing; Mastering Engineering – The Link to Your Audience and more. Hosted by notable industry engineers, educators, journalists and sponsors, the Project Studio Expo offers a unique chance to experience music production with top talent, tools and techniques. Learn best practices and insider tricks from the pros while interfacing with manufacturers and connecting with your peers. Admission is included with both free “Exhibits-Plus” and premium “All Access” registration options.

PSE Schedule:
Saturday, April 26

11:00-12:00 — Session PSE1: Listening Like a Producer
Presenter: Stephen Webber, Berklee College of Music – Valencia, Spain

12:00-13:00 — Session PSE2: Basic Microphone Technology
Presenter: Ron Streicher, Pacific Audio-Visual Enterprises – Pasadena, CA, USA

14:30-15:30 — Session PSE3: Tracking and Levels
Presenter: Carsten Kaiser, META4S Creative Studio – Hattingen, Germany

15:30-16:30 — Session PSE4: Professional Mixes from Your Project Studio – Common Mistakes, Immediate Solutions
Presenters: Alex Case, University of Massachusetts Lowell – Lowell, MA, USA
Carsten Kaiser, META4S Creative Studio – Hattingen, Germany
Stephen Webber, Berklee College of Music – Valencia, Spain

16:30-17:30 — Session PSE5: Mixing: “What Is a Plate Reverb and Why Does It Still Matter in Today’s Digital World?”
Presenter: Alex Case, University of Massachusetts Lowell – Lowell, MA, USA

17:30-18:30 — Session PSE6: How Did They Get that Sound?
Presenter: Carsten Kaiser, META4S Creative Studio – Hattingen, Germany

Sunday, April 27

10:00-11:00 — Session PSE7: Advanced Vocal Editing
Presenter: Carsten Kaiser, META4S Creative Studio – Hattingen, Germany

11:00-12:00 — Session PSE8: EDM: Live Performance Mixing Techniques
Presenter: Stephen Webber, Berklee College of Music – Valencia, Spain

12:30-13:30 — Session PSE9: Setting Up Your Own Chamber Reverb at Home
Presenter: Alex Case, University of Massachusetts Lowell – Lowell, MA, USA

13:30-14:30 — Session PSE10: Mastering Engineering—The Link to Your Audience
Presenters: Gavin Lurssen, Lurssen Mastering – Los Angeles, CA, USA
Andrew Mendelson, Georgetown Masters – Nashville, TN, USA
Michael Romanowski, Michael Romanowski Mastering – San Francisco, CA, USA; Owner Coast Recorders

15:00-16:00 — Session PSE11: How Did They Get that Sound?
Presenter: Alex Case, University of Massachusetts Lowell – Lowell, MA, USA

16:00-17:00 — Session PSE12: The Business of Being in the Music Business
Presenters: David Miles Huber, www.davidmileshuber.com – Seattle/Berlin; Seattle/Berlin
Carsten Kaiser, META4S Creative Studio – Hattingen, Germany
Gavin Lurssen, Lurssen Mastering – Los Angeles, CA, USA
Andrew Mendelson, Georgetown Masters – Nashville, TN, USA
Stephen Webber, Berklee College of Music – Valencia, Spain

AES has a long history serving the recording community, from the early days of monophonic vinyl to today’s modern multichannel digital audio formats. With the rise of project studios and vast sea of equipment and platforms surrounding it, many home recordists may be at a loss on how to approach the technology. The Project Studio Expo brings together the top people, tools and techniques, in order that attendees can learn best practices and tricks from the pros and learn from and connect with their peers.

“The Project Studio Expo is AES’s response to a music production and recording business that has migrated from the traditional big commercial studios to the plethora of diverse environments that audio is being produced in today,” stated Bob Moses, AES Executive Director. “Audio professionals need focused and competent training on a huge range of skills to run their business today, and AES is here to provide a foundation for that training.”

For more information on AES136 technical program, presenters and FREE Exhibits-Plus registration, visit the AES136 Convention web page at http://www.aes.org/events/136/.

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Monitor Engineer Daniel Gonzales Chooses Waves Plugins to Mix Monitors for Beyoncé

TEL AVIV, ISRAEL, April 10, 2014 — Live Monitor Engineer Daniel Gonzales (Beyoncé, Frank Ocean, Gungor) is part of a growing trend of live audio professionals turning to tools from Waves Audio when working with some of the biggest names in music. Gonzales has been using the Waves Mercury and SSL 4000 Collection SoundGrid bundles when mixing monitors for Beyoncé.

Gonzales notes: “I first started using Waves plugins while attending recording school in 2005. I was using Waves in my class projects, editing foley work and sound effects for movies. My first run with WavesLive was touring with Phil Wickham, where I was using classics like the SSL 4000 and API plugins, with an Avid Venue console or with MultiRack on other consoles. There is a great advantage in having more tools at your disposal. If you were mixing with a standard analog desk, you would probably like the onboard EQ and dynamics for some things but not for others, and you would probably supplement the desk with some outboard gear. Also, some of the tools Waves offers, like dynamic EQ/multiband compression and graphic analyzers, weren’t offered by most digital consoles at the time. The more tools you have in your toolbox, the better equipped you are to handle any job. It doesn’t mean you’ll be using every tool every single time, but at least you will have them when you need them.”

“My must-have plugins are SSL E-Channel, CLA 1176 and C6 Multiband Compressor, for starters. With the SSL E-Channel, you can load up to 20 instances of the plugin and use them on anything — EQ, Comp, Gate, it’s all there. It’s a beast plugin, and it’s my first choice for drums. The CLA 1176 is a killer compressor! I use it for snare and vocals. It puts the snap in my snare and levels my vocals on top of the mix. It has a great sonic quality; it’s very unique, and it has a magical way of handling the dynamics of an input. The C6 Multiband Compressor is usually last on almost every one of my output chains. I use it to create a ‘shape’ for the final mix. With the EQ/compression combo, I can massage the entire mix and make it feel just right.”

Gonzales adds: “The unique challenge of being a monitor mixer for Beyoncé is how to make the mix huge and powerful in the in-ears without being so loud that it would ruin your hearing after a two-hour show. Waves tools are indispensable for this purpose. I can compress things subtly and take the edge off many of the inputs; this way I can even out Beyoncé’s mix and create space for the ‘loud’ moments while keeping her vocal on top the entire time. With these great compressors you can do some major action on a dynamic input, without ruining it or bringing negative attention to it. The CLA 1176 and C6 do a great job on this!”

Visit http://www.waveslive.com for more information.

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Audio Engineering Society Educational Foundation Announces the Bruce Swedien Scholarship Fund

— Scholarship to honor Swedien’s career and help carry on his legacy for future generations —

— Swedien family and scholarship organizers reaching out to the audio community seeking contributions for fund —

New York, NY, April 10, 2014 — The Audio Engineering Society Educational Foundation (AESEF) announces the Bruce Swedien Scholarship Fund. This year marks the 80th birthday of legendary producer/engineer Bruce Swedien, whose career in the recording industry spans more than 60 years. The AESEF, working closely with Bruce’s family, is honoring him with a scholarship funded by his colleagues, fans and friends in the business, as a way to say “thank you” for his many gifts and to help aid young recording engineers who believe in putting the “Music First!,” as is Bruce’s mantra.

Since being publicly recognized in 1962 with his first GRAMMY® nomination, for Frankie Valli and the Four Seasons’ “Big Girls Don’t Cry,” Bruce has built a peerless body of work across eras and genres. Bruce went on to record and mix Michael Jackson’s Thriller, the best-selling album in the history of recorded music. Aside from these credits, he is known for his work with Duke Ellington, Burt Bacharach, B.B. King, Jennifer Lopez, Bonnie Raitt, Edgar Winter, Barbra Streisand, Sergio Mendes and many more. Bruce has been nominated for a total of thirteen GRAMMY Awards and won five. He has also been awarded 10 GRAMMY certificates and two ASCAP composer Awards and has been nominated for five TEC Awards. He is being awarded an AES fellowship award this year for his “impact in creating a sonic reference in modern popular music,” while his latest book, The Bruce Swedien Recording Method (Hal Leonard Publishing) inspires the music world.

Those who know Bruce are aware of his ongoing dedication to the craft of recording artistry. In addition to his talents and successes, he continues to be an open book to younger artists – imparting his knowledge and history for the benefit of the entire industry, and supporting initiatives such as the AESEF. And he is also an insatiable learner himself, exchanging ideas with other top audio minds at each year’s AES Conventions and other industry gatherings.

This scholarship honors Swedien’s lifetime of excellence as a producer/engineer, musician, author, educator and mentor for the past six decades while complementing the mission of the Audio Engineering Society Educational Foundation: to support future outstanding audio engineering professionals. Scholarships will be offered annually to graduate students in the recording arts who have a passion for maintaining the highest standards of music recording.

Bob Moses, AES Executive Director, states, “This scholarship is a beautiful way to pass on Bruce’s wisdom and encouragement to the next generation. Somewhere out there is a kid making noise in a basement, destined to receive this scholarship on his way to becoming a recording legend. This is one of the most sacred and meaningful things we get to do at AES, I’m especially grateful to Bruce’s family for working with us to put it together.”

To support the Bruce Swedien Scholarship Fund, please visit http://www.swedienscholarship.org/.

Photo Credit: Mr. Bonzai.

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Presenting Cobalt: Wharfedale’s First Bluetooth® Speaker

— Wireless Convenience Meets Superb Sound and Elegant Design —

Chicago, IL, April 9, 2014 — Sound Solutions, LLC, the exclusive U.S. distributor of Wharfedale loudspeakers and Avid HiFi products, is now shipping the Wharfedale Cobalt Wireless Bluetooth® Loudspeaker. The Cobalt brings acclaimed Wharfedale sound quality including aptX® connectivity to the Bluetooth speaker category in a compact contemporary design that fits easily into any home, apartment, office or dorm.

“In introducing the Cobalt we knew we couldn’t introduce just another ‘me too’ wireless powered speaker,” said Walter Schofield, Vice President of Sales and Marketing. “Cobalt lets listeners enjoy music from their favorite portable devices with complete convenience and outstanding sound quality that lives up to the heritage of the Wharfedale name.”

The Wharfedale Cobalt has a sleek design with a thin, curved horizontal front surface mounted on an integral base. Measuring 15 inches wide by 6-3/4 inches high by 7-1/4 inches deep (including base), the slim-profile Cobalt is available in a high-gloss Piano Black finish that imparts an elegant appearance. The Cobalt is simplicity itself to operate using its supplied remote or its touch panel controls.

The Cobalt’s wireless link eliminates the need to dock or connect a Bluetooth device, and works with all devices and phones that meet the Advanced Audio Distribution Profile (A2DP) spec, including the Apple iPhone, iPad and most Android devices. The Cobalt also includes a 1/8-inch (3.5mm) Aux In jack for use with any music source. The Cobalt is compatible with aptX audio coding technology to deliver wireless high-fidelity sound from aptX-enabled products.

The Cobalt’s Sonic Clarity dual 4-inch full-range drivers and Bass Flow Port and 30-watt RMS amplifier provide satisfyingly detailed and dynamic stereo sound. To further improve performance, the Wharfedale Cobalt features proprietary 24-bit digital signal processing, with patented psychoacoustic algorithms that compensate for the acoustic characteristics of smaller speakers to provide room-filling audio.

The Wharfedale Cobalt Wireless Bluetooth Loudspeaker is currently available at a US suggested retail price of $399.

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Waves Audio Vitamin Sonic Enhancer Now Available

TEL AVIV, ISRAEL, April 9, 2014 —Waves Audio announces the availability of Vitamin Sonic Enhancer, a multiband harmonic enhancer and tone-shaping plugin that can make any track sound powerful and full of spark by mixing an enriched version with the original signal. With its zero-latency processing, Vitamin caters to studio and live mix engineers alike. Used as an insert on any track or bus, Vitamin instantly delivers a warm, vital result that is comparable to what users would get from a parallel chain of EQ, compression and saturation processors, but without the hassle.

Vitamin’s controls are intuitive, easy to use and immediately responsive, letting users smooth or accentuate punchiness and dynamics, determine the crossover frequency points between the plugin’s five bands, and control the mix of the direct signal with its enhanced version. To top it all off, when Vitamin is in stereo mode, each band has a width control that lets users create wider sound images or make room for a vocal right in front of the mix – a great tool for mastering.

No matter what it is used on, Vitamin opens up the sound in a way that complements and enhances all mixes, ensuring they get all the nutrients they need.

Vitamin Sonic Enhancer Features:

Parallel multiband harmonic enhancer with five individual bands
Control over the crossover frequency points between bands
Control over the mix of the direct signal with the enhanced version
Per-band stereo width control
Punch control for smoothing or accentuating punchiness and dynamics
Zero-latency processing

Vitamin is available separately as well as in the following bundles: Gold, Platinum, Diamond, Horizon, Mercury, Prelude, Essentials, Pro Show, and SD7 Pro Show. Owners of these bundles with current Waves Update Plan coverage can update the bundles and receive Vitamin at no additional cost.

Vitamin Sonic Enhancer is currently available with a U.S. MSRP of $200 (Native) or $300 (SoundGrid) and a special introductory price of $99 (Native) or $149 (SoundGrid). Visit http://www.waves.com/plugins/vitamin for more information. Product video: http://youtu.be/VRWWPPnGGOQ.

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Genelec NAB 2014 Press Kit

Please click here or image below to view Genelec NAB 2014 Press Kit

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Waves Audio NAB 2014 Press Kit

Please click here or image below to view Waves Audio NAB 2014 Press Kit

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Audio-Technica NAB 2014 Press Kit

Please click here or image below to view Audio-Technica NAB 2014 Press Kit

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Auralex® Supports Vintage King Audio Nashville and Carl Tatz Design™ at TEC Award Toast

— Auralex® President and Co-Founder Eric Smith was on hand along with other Auralex personnel to toast Vintage King’s recent TEC Award win for their innovative MixRoom™ —

INDIANAPOLIS, IN, April 3, 2014 – On Thursday, March 20, 2014, Vintage King Audio Nashville hosted an event to celebrate its recent TEC Award win with a champagne toast and keynote event. The award was initially presented in January at the NAMM Show in Anaheim, California, recognizing the Vintage King Audio Nashville MixRoom™ for outstanding creative achievement in the Studio Design Project category. The room employs the Carl Tatz Design™ (CTD™) MixRoom concept, which pairs a CTD PhantomFocus™ System with the Carl Tatz Signature Series™ acoustical treatment from Auralex® Acoustics, Inc.

On hand for the March 20th toast and keynote event were Eric Smith, President and Co-Founder of Auralex, accompanied by other members of Auralex’s management and sales team. Also in attendance were the following individuals: Mike Nehra, Vintage King Co-Founder; Chad Evans, Vintage King National Sales Rep; CTD Founder Carl Tatz; Todd Beeten, Sound Construction and Supply CEO; Mike Rhodes, SkinnyFish Studio Services owner; and a standing-room only crowd of some of Nashville’s top audio professionals.

Chad Evans addressed all assembled, recalling in detail the development of the Vintage King Nashville MixRoom and its significance as part of the larger Vintage King story. This room is the only facility of its kind in the world – a combination of a sales floor, an equipment demo room, and a working control/mixing room.

Eric Smith stated, “We are honored to be a part of the Vintage King MixRoom and this great celebration. Our ongoing relationship with Carl Tatz Design and Vintage King have fostered a spirit of teamwork and innovation, and thanks to the hard work of all involved, the result has been recognized by our peers at the TEC Awards. And we always love assembling with Nashville’s top engineers and audio minds and bonding over a drink to a job well done! A great experience from start to finish.”

“This was definitely a team effort among Auralex, Carl Tatz, Sound Construction and Vintage King,” stated Vintage King Audio’s Founder, Mike Nehra. “Everyone’s collaborative vision is what makes the Vintage King Nashville Control Room so special and sound so good. We took great care in properly tuning the room to accommodate a wide range of monitors and gear. When you walk into the room you sometimes forget that you are actually standing in a retail location.”

For more information, please visit www.auralex.com.

Photo Caption 1: Personnel from Auralex Acoustics, Vintage King Audio Nashville, Carl Tatz Design, Sound Construction and Supply, SkinnyFish Studio Services and others gather at Vintage King Nashville for a champagne toast and keynote event celebrating Vintage King Nashville’s recent TEC Award win.

Photo Caption 2: Pictured L-R: Mike Rhodes, SkinnyFish Studio Services owner; Eric Smith, President and Co-Founder of Auralex; Mike Nehra, Vintage King Audio Founder; Carl Tatz, Founder of Carl Tatz Design; Todd Beeten, Sound Construction and Supply CEO; and Chad Evans, Vintage King National Sales Rep.

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