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Genelec 8240A Monitors and 7270A Subwoofer Make the Music at the New Jazz Space at New Orleans’ Former U.S. Mint Sound Like a Million Bucks

— Jazz Theater performance venue on the top floor of a historic building in America’s Capital City of Jazz includes a recording studio that uses Genelec DSP monitoring —

NATICK, MA, August 7, 2012 — The Jazz Theater on the top floor of the Old U.S. Mint Building in New Orleans is designed around the music itself: the small (120-seat) rectangular room is intimate and acoustically pristine, fitted with complex movable panels that provide both diffusion and absorption while offering variable acoustics as they slide into place as needed for different types of jazz artists. As part of the New Orleans Jazz National Historical Park, the Jazz Theater is part of a larger museum that incorporates the State Museum’s already substantial collection of jazz artifacts, a collection that includes sheet music, manuscripts, photographs, records (including what is thought to be the first jazz recording, from 1917) and instruments such as Louis Armstrong’s first cornet.

The theater is a modular 4,000-square-foot performance space with a stage that can be configured multiple ways to accommodate any type of jazz genre. The venue has hosted several great performances since it opened in late 2011, and it’s recorded many of them via its state-of-the-art recording studio at the rear of the space, where reference speakers from Genelec, the world’s longstanding pioneer in active monitoring, serve as the monitor of choice. A pair of Genelec 8240A Bi-Amplified DSP Monitors, featuring Genelec Directivity Control Waveguide™ (DCW™) and the rounded edges and gently curved front and sides of the Minimum Diffraction Enclosure™ (MDE™), provide uncolored and utterly accurate imaging. A Genelec 7270A Active DSP Subwoofer provides additional low end, creating the ultimate stereo-and-sub monitoring system for music as nuanced as jazz.

“The Genelecs work amazingly well in this studio – their imaging and accuracy are the best,” says Sam Brandt, AV Designer on the project and a Senior Consultant with Akustiks, the South Norwalk, Connecticut firm that designed the Jazz Theater’s acoustics and AV systems. Brandt says the Genelec monitors are connected using their onboard AES digital inputs in combination with a digital-thru connection. “The ease of their setup and the way they sound are equally remarkable,” says Brandt. “They are impressive.”

For more information, please visit www.genelecusa.com/.

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Auralex® Now Shipping QuadFusor™ Sound Diffusor

— Versatile and affordable, the Class A QuadFusor™ mates four of Auralex®’s MiniFusors in a 2-foot-by-2-foot array that’s perfect for ceiling or wall mounting —

INDIANAPOLIS, IN, August 6, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, is now shipping the QuadFusor™ Sound Diffusor. Made from the same Class A flame retardant molded thermoplastic as Auralex’s acclaimed T’Fusor™, the QuadFusor combines four of the company’s MiniFusors™ and arrays them in an attractive 2-foot-by-2-foot pattern. This Class A fire-rated acoustical diffusor is suitable for commercial spaces and can be dropped into a ceiling grid or mounted to a wall or ceiling.

Versatile and affordable, the QuadFusor offers a rare combination of great performance, Class A flame retardancy, stellar appearance and competitive pricing. The QuadFusor’s surface-variable design includes a proprietary ledge and rear cavity that accommodate the insertion of a rigid substrate such as Auralex PlatFoam™ or acoustical fiberglass, thus improving the device’s diffusion characteristics and adding significant low-frequency trapping. The QuadFusor can easily be installed in new or existing construction. The QuadFusor is Auralex’s latest addition to their complete line of acoustical treatment solutions, perfect for contractors and system integrators at any budgetary level.

For more information, please visit www.auralex.com.

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Entertainment Legend Donny Osmond Receives Audio-Technica AT4050URUSHI Microphone, Helping Celebrate A-T’s 50th Anniversary in Style

STOW, OH, August 6, 2012 — As Donny and Marie Osmond continue their hugely successful run at Las Vegas’ Flamingo Hotel, Audio-Technica is proud to be the microphone of choice for the superstar siblings’ act. Between recent performances, Donny Osmond (center) was presented with a limited edition AT4050URUSHI Multi-pattern Condenser Microphone. The AT4050URUSHI, a visually striking version of Audio-Technica’s acclaimed AT4050, was created to commemorate A-T’s 50th anniversary and sports a stunning traditional urushi lacquer finish with hand-painted Japanese maple leaves. The microphone was presented to Osmond by Philip Cajka (left), Audio-Technica U.S. President & CEO; and Michael Edwards (right), Audio-Technica U.S. V.P. Professional Markets. Photo by Roxanne Ricks, Audio-Technica Artist Relations Manager.

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GUITAR CENTER OPENS NEW BRAINTREE, MASSACHUSETTS STORE

— 232nd Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (August 2, 2012) – On the evening of Thursday, July 26, 2012, Guitar Center held the grand opening of its new location in Braintree, Massachusetts, located at 255 Grossman Dr., Braintree, MA 02184. Guitar Center Braintree is Guitar Center’s 232nd retail location.

Guitar Center Braintree’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events will also include a free performance and workshops throughout the next two months.

Upcoming events:
Friday, August 10: Guitar Workshop with Yogi Lonich (guitarist for Chris Cornell, Fuel) (7:00pm)
Tuesday, August 22: Drum Workshop with Jeff Friedl (Filter/A Perfect Circle/Devo/Ashes Divide/Puscifer) (7:00pm)

Guitar Center’s newest Braintree location features showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Braintree musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Braintree also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Braintree will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. Braintree shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include the Braintree store’s extensive inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of GC stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Braintree store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Braintree residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.

Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.

Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Braintree is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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Drummer Curt Bisquera Uses Audio-Technica Microphones

STOW, OH, August 2, 2012 — At a recent performance with Sarah McLachlan at Nashville’s Schermerhorn Symphony Center, acclaimed drummer Curt Bisquera (Josh Groban, Mick Jagger, Seal, Elton John, The Beach Boys) employed a wide arsenal of microphones from Audio-Technica. Bisquera used the AE2500 Dual-element Cardioid Instrument Microphone on kick drum; AE3000 Cardioid Condenser Instrument Microphones on toms; ATM650 Hypercardioid Dynamic Instrument Microphones on top and bottom of snare; AT4050 Multi-pattern Condenser Microphone for overheads; and AE5100 Cardioid Condenser Instrument Microphone for ride cymbal and hi-hat. Photo by Chris Heuer.

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Bay Community Church Finds Lowell Racks “Twice As Good” As It Opens Second Location

— AV systems integrator The ESB Group enhances church systems in Daphne, Alabama, while it designs and installs audio, video and lighting systems for a new facility in Mobile, all with rack, power and
cable management from Lowell —

PACIFIC, MO, August 1, 2012 — When Bay Community Church was in the process of building its second campus, in Mobile, Alabama, to complement its first location in Daphne, just across Mobile Bay, they turned to The ESB Group, a leading audio, video, lighting and security systems integrator in nearby Springville. They, in turn, specified racks, power and cable management from Lowell Manufacturing Company, a U.S. manufacturer of professional AV Products currently celebrating its 65th anniversary, to make sure all of the systems that went into both locations achieved maximum performance. The ESB Group installed Lowell products including the LGR-4436-LRD (44U 36-in. deep gangable rack); LER-2427-LRD (24U 27-in. deep stand-alone rack); ACS-1510-WW (15A/10-outlet power strip); ACS-2014-IG-HW (20A/7-duplex outlet power strip); LCC4-4436 (cable chase); and RSD-116 (reversible rackmount shelf/drawer).

“This was a big job, a design/build project where they asked us to design and install all of the audio, lighting and video systems for the new church, as well as add some new updates to the existing campus,” explains Larry Bounds, COO of The ESB Group. The sound system includes a main worship-area PA system using Electro-Voice X-Line components for a point-source system when the low ceiling height would not permit use of a line array system; a 30-foot center video screen flanked by two smaller screens and designed to allow the Pastor to speak from either campus seamlessly from a visual perspective; and what Bounds characterizes as “a ton” of high-end lighting systems, including Martin robotic lighting fixtures and extensive trussing.

“The Lowell racks and power and cable management systems made the job far more manageable,” Bounds says. “We were able to tie it all together with the Lowell racks, including the processing for the new Midas Pro 2 digital console we installed for front-of-house. The church told us that our design and the systems we installed met and exceeded their expectations, and Lowell had a lot to do with that.”

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

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Auralex® Now Shipping ProPAD™ Monitor Isolation Pad

— ProPAD™ is designed for decoupling monitors and reducing structural vibrations —

INDIANAPOLIS, IN, August 1, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, is now shipping its new ProPAD™ Monitor Isolation Pad, the latest product in its ISO (Instant Sound Optimizer) line. The ProPAD is a premium-performance variant on Auralex’s popular MoPAD™. Compared to the MoPAD, ProPAD has increased durability and structural integrity, and provides superior isolation from the vibrations and resonant energy created by studio monitors. The ProPAD prevents this energy from being transmitted into the supporting furniture, which would greatly color the monitors’ sound and degrade their imaging.

The ProPAD is sold in stereo pairs and is designed to work with nearfield monitors employing up to 8″ woofers. ProPAD’s updated design features a 0.75″ layer of laminated black MDF covered with a thick layer of Auralex’s proprietary IsoPuck™ isolation material, which is made of recycled rubber. Six stick-on feet, also made from IsoPuck material, are supplied for flat or angled applications.

The ProPAD is the perfect solution for decoupling monitors and reducing structural vibration in all manner of sound-critical spaces, including recording studios, post-production/edit suites, mobile recording facilities, hi-fi listening rooms, home theaters or anywhere a monitor/speaker isolation platform is needed to improve sonic purity.

For more information, please visit www.auralex.com.

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GUITAR CENTER ANNOUNCES NEW BOSTON STORE LOCATION, COMING FALL 2012

— Designed to cater to the Berklee College of Music and Boston’s diverse musical community, the new Massachusetts Avenue location will augment GC’s successful Boylston Street store while offering unique product options —

Westlake Village, CA (July 30, 2012) – Guitar Center, Inc. is pleased to announce that a new Guitar Center store is set to open this fall, right in the heart of Boston’s Back Bay music education community. Guitar Center has leased the former Daddy’s Junkie Music storefront at 165 Massachusetts Avenue (between Haviland St & S. Germain St), Boston, MA 02115, right across the street from the prestigious Berklee College of Music. This 6,300-square-foot retail environment will be designed to cater to the challenging academic needs of today’s music student, while providing new services to the Boston music community. It will carry a wide assortment of musical accessories and specialized instruments that will enable students and consumers to quickly purchase those “high demand” items at a friendly price point.

“We are excited to move into the heart of the Berklee College of Music campus and near other fine institutions such as New England Conservatory and Boston Conservatory. We look forward to serving such a world class music community,” says Gene Joly, Executive VP of Guitar Center stores. “As a Berklee College of Music alum and former member of the Board of Trustees, I have a feel for the specialized needs of modern music students and faculty. We are committed to tailoring our product and service offerings at our Mass. Ave. location to the needs of this community.”

Guitar Center Massachusetts Avenue will be the ultimate accessories store, with saxophone reeds to upright bass rosin, boutique guitar pedals to hand hammered cymbals, while offering instruments never before carried at neighborhood Guitar Center locations. This storefront will not only have a full time guitar technician as part of GC Garage – Guitar Center’s on-site guitar/stringed instrument repair facility – to better serve stringed clients, but it will also house a full-line rental department, catering to the various rental needs of local musicians, live music venues, houses of worship, hotels and the theater district. Since the new store will only be five blocks away from the already successful Guitar Center location on Boylston Street, the new store is meant to complement and augment the existing GC, providing a richer and more complete shopping experience.

To spearhead this large endeavor, Guitar Center is also proud to announce Berklee College of Music alum Hirsh Gardner as the project manager. Hirsh is charged with developing this new Guitar Center concept, and, ultimately, to be its store manager. This is a homecoming for Hirsh, as he was the Daddy’s Junky Music store General Manager of this same location for the last ten years of his successful thirty-year plus career in the music instrument industry. Perhaps no one is better suited for this task than Hirsh, who spent many years developing caring and proven relationships with the Berklee College of Music faculty and staff. “I have always felt that being an educator is the key to being successful in our hi-tech music retail environment,” says Gardner. “We served the community on Mass Ave. by educating musicians, students and pros alike, in our fields of expertise. This allowed them to make choices in their purchases that helped further their careers – simply put, we helped people make music. I am thrilled to be here with the great folks at Guitar Center and look forward to contributing again to the musical needs of the Boston music community.”

Berklee College of Music students will also be able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Boston inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new store, Guitar Center offers nationwide programs designed to highlight the nation’s most promising undiscovered talent, support the global music community and provide musicians with opportunities to get their music heard. Guitar Center’s commitment to unsigned artists runs deep with a full calendar year of diverse programs aimed to enable musicians by providing the opportunity and exposure they need to be successful. Berklee College of Music residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

For more information, please visit www.guitarcenter.com.

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Neon Trees Endorse Audio-Technica

STOW, OH, July 25, 2012 — Audio-Technica is pleased to welcome alternative rock act Neon Trees to its stable of artist endorsers. The announcement was made by Roxanne Ricks, Audio-Technica Artist Relations Manager, and reflects the ongoing expansion of A-T’s artist roster in all music genres. With two acclaimed albums (2010’s Habits and this year’s Picture Show) and irresistible hit singles like “Animal,” Neon Trees are rising stars in the music world with an energetic, highly danceable sound and must-see live show. On tour, the band (Tyler Glenn, Elaine Bradley, Branden Campbell and Chris Allen) and their trusted production manager Mike Bangs have come to rely on Audio-Technica microphones for their sound quality, durability and versatility.

The band’s arsenal includes the Audio-Technica Artist Elite® 5000 Series UHF Wireless System with AEW-T6100a transmitter, used for lead vocals, as well as the following hardwired models: AE6100 Hypercardioid Dynamic Handheld Microphone, ATM250 Hypercardioid Dynamic Instrument Microphone, AE4100 Cardioid Dynamic Handheld Microphone, ATM450 Cardioid Condenser Instrument Microphone, ATM650 Hypercardioid Dynamic Instrument Microphone, AT4040Cardioid Condenser Microphone and AT4033/CL Cardioid Condenser Microphone.

Bangs is impressed by the mics’ sound and power: “The AE4100 and AE6100 give high output that rivals many condensers, without becoming a roaming overhead. When Tyler [Glenn, lead vocals/keyboards] is running all over the venue, the 6100 really shines – the longer front pattern lets him really work the mic, and it survives ‘cupping’ issues better than most other mics. And then we use the 4100s on the background vocals, because it doesn’t have the same rear lobe as the 6100 and sounds more natural off-axis.”

Bangs singles out a few more mics and applications: “The ATM450 is one of my favorite mics. The capsule is comparable to or better than most pencil condensers, but the side-address gives me placement options I can’t get from any other mic. I use it under snare and under hi-hat – I love going under the hat, and with the 450 I can get it right under Elaine’s [Bradley, drums/percussion] contact point, and the snare is in the null. Then, on guitar cabinets, we use the AT4040. I love the AT4050 too, but I chose the AT4040 since I don’t need the adjustable pattern. We’ve also just started using the AT4033/CL on overheads – I am loving the ‘openness’ and natural feel of the high frequencies. They remind me of a much more expensive condenser.”

The stability of A-T mics puts the band at ease on the road. Notes Bangs, “I carry my mics and console everywhere we go. It gives the band a familiar feeling, no matter where we are. We use layering of inputs on almost every instrument. The A-T mics allow us to build a huge sound with relatively little backline. They are also incredibly durable – our lead vocal 6100 has taken serious punishment with little cosmetic damage and no change in audio quality.”

Neon Trees’ current tour began in Philadelphia on July 9 and will run through August 22. For more information, please visit www.audio-technica.com.

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Waves and AudioFanzine Announce Winners of CLA Song Competition

— Elle and The Fury win top prize: having a song mixed by Chris Lord-Alge (CLA), one of today’s
most in-demand mix engineers —

TEL AVIV, ISRAEL, July 25, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies, and AudioFanzine, an online magazine catering to musicians as well as sound engineers, home-studio recording enthusiasts, and audio engineers, have announced the winners of the 2012 CLA Song Competition. Rock quintet Elle and The Fury took top honors, winning them a mix from multi-GRAMMY® Award-winner Chris Lord-Alge (CLA), one of today’s most in-demand mix engineers. Lord-Alge’s credits include such acts as Green Day, Bruce Springsteen, Bon Jovi, Dave Matthews Band and Daughtry, to name only a few.

The band stated, “We were very excited to win and get the chance to work with Chris. We didn’t give him any direction; we knew he’d make it sound great. We printed the effects we wanted to keep, and then just let him do his thing. It’s amazing how he can identify the most important elements of the song and make them speak. We were very impressed by the final mix, which sounds big, wide and open. He managed to make each track stand out and blend at the same time. Now, as we finish up our EP, the challenge will be to make the rest of the tracks stand up to Chris’s mix. This is obviously a big boost for our band, as we look to reach more people.”

For their part, Elle and The Fury are longtime Waves users. They added, “The Renaissance Maxx bundle was the first set of third-party plugins we bought after getting Pro Tools at our home studio. Now we use the SSL 4000 Collection, CLA Classic Compressors and Renaissance Vox on everything.”

Lord-Alge stated, “The CLA Song Competition was a fun avenue for me to be an A&R guy. Choosing the three finalists was a very hard decision. Picking from all those songs was a daunting task, but very exciting. After listening to all the entrants a few times, Elle & The Fury’s winning song ‘F*** You’ was a standout, and the production and the performance really worked for me. The song itself is what grabbed me; the power of the story and Elle’s delivery are what sold me. The most impressive part was the groove and the balance of the track and the vocals. It was very punchy and clear, and stood out from the pack. ‘F*** You’ is a fresh and current track that I know will help get them on their way; I look forward to hearing more songs from them. I salute Waves and their staff for organizing this great opportunity.”

Visit www.waves.com for more information. See more here, including a special video: http://www.waves.com/content.aspx?id=12039.

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