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Genelec 2012 NAB Press Kit

Genelec Exhibits Its BroadcastPak, Featuring Five 8030A Active Monitors and 7050B Active Subwoofer
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, is displaying its BroadcastPak at NAB 2012. Composed of five 8030A Bi-Amplified Monitors and a 7050B Active Subwoofer, the BroadcastPak offers a space-saving 5.1 monitoring solution, ideal for multi-channel editing rooms, mobile recording trucks and other mixing environments where space may be at a premium. More…

Genelec Exhibits Its 8260A Tri-Amplified DSP Monitoring System with Minimum Diffraction Coaxial (MDC™) Technology
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, is exhibiting its 8260A Tri-Amplified DSP Monitoring System. The 8260A breaks new ground in electro-acoustic design, as mechanical, acoustical and signal-processing designs are linked closely together. The 8260A features major advances in audio driver technology, integrated with a sophisticated enclosure design, and Genelec’s proprietary Minimum Diffraction Coaxial (MDC™) Mid/High driver technology takes a big step in perfecting audio quality in professional active studio monitors. More…

Genelec Displays Its 1238CF Tri-Amplified DSP Monitoring System
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, is displaying its 1238CF Tri-Amplified DSP Monitoring System at NAB 2012. The 1238CF is a compact three-way DSP monitoring loudspeaker including a slim speaker enclosure, two eight-inch (210-mm) long-throw bass drivers, a five-inch (130-mm) proprietary Genelec midrange driver and a one-inch (25-mm) metal dome tweeter, multiple power amplifiers, digital signal processing (DSP) circuitry and active, low-level crossovers. More…

Genelec Offers 8240A Bi-Amplified DSP Monitoring System
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (Booth C1332), the world’s longstanding leader in active monitoring, is exhibiting its 8240A Bi-Amplified DSP Monitoring System. Boasting performance comparable to much larger systems, the compact and powerful 8240A package is optimized for applications where a wide frequency response is needed but space is limited. The 8240A is the ideal monitoring tool for recording studios, post-production houses, broadcast installations, digital edit suites, home studios and mobile production vehicles. More…

Genelec Offers 6010A Bi-Amplified Monitor and 5040A Active Subwoofer in Dark “Mystic” Black
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (Booth C1332), the world’s longstanding leader in active monitoring, is displaying its 6010A Bi-Amplified Monitoring System and matching 5040A Active Subwoofer in a striking new finish, dark “Mystic” black. The 6010A is Genelec’s smallest monitor system to date, measuring 7 1/8″ x 4 3/4″ x 4 1/2″ (height with Iso-Pod™ 7 11/16″). The system has been designed for computer sound systems, workstations, Master Control Rooms, and other close proximity listening applications requiring a low-profile monitoring solution. More…

Genelec Appoints Image Marketing West as New Sales Reps for Northern California Region
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Genelec (booth C1332), the world’s longstanding pioneer in active monitoring, announces the appointment of California-based firm Image Marketing West to the position of Sales Representative for the Northern California region. John Conard, Genelec USA National Sales Manager, Professional Products, made the announcement. Image Marketing West principals Chuck Rufkahr and Chris Miller will lead the rest of their sales team in their efforts. More…

Beau Raymond Chooses Genelec Active Monitoring for His New Studio Facility
NAB CONVENTION, LAS VEGAS, NV, April 16, 2012 — Beau Raymond knows sound. Having served as the engineer or producer for a wide range of artists (Joss Stone, Motley Crüe, Weapons of Mass Destruction, Devendra Banhart, Little Joy, members of the Black Crowes, Bert Jansch, the Neptunes), and working alongside production legends (Joe Chiccarelli, Rick Rubin, Rich Costey, Pat Leonard, Bob Rock), he’s now taken his substantial experience in Los Angeles studios and migrated it to indie music hub Portland, Oregon. There he opened his 2,500-square-foot Family Farm studio in 2011. More…

Please click here to access online press releases and high-res photo files, or use URL below:

http://clynemedia.com/genelec/NAB_4_12/index.html

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Olympia, Washington’s GO Media Commissions State’s First Carl Tatz Design PhantomFocus™ System

— Pacific Northwest’s Only Avid Pro School Training Center, GO Media, Upgrades to the Latest PhantomFocus™ System Technology in their Carl Tatz Design (CTD) Studio —

Nashville, TN: “Any professional educational facility should take serious notice of the PhantomFocus™ System (PFS),” instructs Glenn Martucci, CEO of Olympia, Washington’s GO Media. “We strive to offer our students the best possible learning environment and feel that it would be a disservice to our students not provide them with the tools required to hear the truly accurate and sonically enveloping monitoring that only the PFS delivers.”

“We were immediately transported inside the recording,” recalls Martucci about the GO Media staff members’ first PhantomFocus System experience when they visited one of Carl Tatz Design LLC’s studios in Nashville. He goes on to talk about his new PFS at GO Media: “Hearing is everything, and with the PFS you save so much time not having to constantly second guess the accuracy of your mix – no more running out to the car or needing to listen on another set of speakers.”

GO Media is another recent example of a custom application of the new Carl Tatz Design Signature Series by Auralex acoustic treatment for control rooms (soon to be available) that emulates the company’s award-winning acoustic designs. GO Media offers on-site as well as on-line Pro Tools certification by uniquely qualified instructors who have been teaching since its conception in the ‘90s. Their new Carl Tatz Design LLC studio is a testament to their passion and commitment to continuing to be Avid’s premiere Pacific Northwest Pro School Training Center.

Martucci points out, “A student could take a whole course in audio production and never hear what a good mix sounds like. Our students know they are hearing what some of the industry’s top engineers and producers are hearing. The CTD PFS renders the accuracy and confidence to inspire our students creatively.”

Video URL: http://youtu.be/IZ9QWbDa7ko
Video Caption: GO Media Owner/CEO Glenn Martucci discusses his Carl Tatz Design and PhantomFocus™ System experience.

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EAW® Launches Powercube™ Power and Processing Modules

Powercubes™ are optimized for use with EAW® Line Array Systems, and customers who purchase are eligible for EAW‘s Red Certification® Training Program

Whitinsville, MA, USA, April 18, 2012 –EAW® recently announced the release of their Powercube™ amplifier racks. Designed to maximize the capabilities of EAW’s Line Arrays, each Powercube amplifier rack includes electrical power distribution, 12 channels of amplifier power with integrated digital signal processing and 12-channel input and output.

Powercubes support either three Lab.gruppen® PLM20000Q/SP amplifiers or six Powersoft® K10 DSP+AESOP amplifiers. Amplifiers are shipped separately from the respective manufacturers for user installation on delivery. Powercubes come in 115 volt and 230 volt options, making four options in total. Electrical power distribution panels are separately configured for each of the four possible options.

Powercubes are optimized for use with EAW KF740 line array systems and the largest of the EAW subwoofer systems, but Powercubes can also power and control KF760 or KF730 line array systems.

Also, Powercube purchases entitle the customer to sign up for EAW’s Red Certification® training program. Red Certification status is awarded after a two-day training seminar led by EAW’s Technical Training Manager Bernie Broderick and held at the customer’s offices. Red Certification ensures that all Powercube owners and their staffs are fully trained on all aspects of using the power and processing available through the Powercube.

“With Powercubes and Red Certification, EAW KF740 owners can assure their customers of absolutely consistent performance night after night, in venue after venue,” EAW President Jeff Rocha said. “With a network of Red Certified KF740 rental companies, owners that cross rent and tours that contract PA vendors in different cities or different countries can get this same level of consistency anywhere on the planet.”

Powercubes feature a 24U rack in a shock-absorbing cage to house the power distribution, amplifiers and input and output panels. Electrical power distribution panels include standard, three-phase input connectors and circuit breaker protected outputs configured to support each amplifier compliment.

The ingenious input panels allow for maximum flexibility without switching the connectors. The input panels provide analog connections with loop through, AES connections with parallel loop through and dual Ethernet ports for loop through the amplifier’s digital network. Selectable ground lifts located on each analog input allow it to be linked to the next successive input in series, allowing a single input to drive multiple channels of a multi-amp system.

Likewise, Powercube output panels feature both Neutrik® NL4 connectors and NL8 connectors that combine amplifier outputs. This allows for Powercube to drive KF760s, KF740s or KF730s without ever rewiring the amp rack.

Powercubes include amenities that make them easy to work with under difficult conditions. All models feature a Littlite® gooseneck lamp on the back of each rack for easy patching and configuration in dark areas. They include easily accessible courtesy power outlets appropriate to their voltage to power personal electronics or charge wireless devices. Finally, all models except the Powersoft 230V version include a locking storage drawer.

For more information, please visit www.eaw.com.

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GUITAR CENTER OPENS NEW GC STUDIOS FACILITIES IN Q1 2012

— Highland Park, Illinois, and Tucson, Arizona, are the latest Guitar Center stores to expand operations with embedded lessons facilities —

Westlake Village, CA (April 18, 2012) – In the first quarter of 2012, Guitar Center expanded operations at two of its stores – Highland Park, Illinois, and Tucson, Arizona – by adding Guitar Center Studios, an in-house, state-of-the-art lesson facility, which will create unrivaled opportunities for area musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area.

“The opening of our new GC Studios at our Highland Park and Tucson stores is an important moment for musicians in these areas,” commented Gene Joly, Guitar Center Executive VP of Stores. “As arts programs are consistently being downsized at schools across the country, we feel it’s important to create these opportunities for the next generation of musicians. Many of our recent store openings over the last year-plus have featured GC Studios, and those facilities have been a huge success across the board. We look forward to serving the music communities of these areas in this increased capacity.”
Guitar Center Highland Park is open seven days a week. Store hours are 11 a.m. to 9 p.m. Monday through Thursday, 10 a.m. to 9 p.m. Friday, 10 a.m. to 8 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Tucson is open seven days a week. Store hours are 10 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Studios hours at both locations follow the same schedule as their respective stores.

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EAW® KF740 Line Array Shines at ACM Experience at the Mandalay Bay Resort Leading Up to the 47th Annual ACM Awards

Las Vegas-based H.A.S. Productions outfits the stage at Mandalay Bay with their newly-acquired EAW® KF740 inventory

Whitinsville, MA, USA, April 17, 2012 – In the several days leading up to the 47th annual Academy of Country Music (ACM) Awards, which took place on Sunday, April 1, 2012, at the MGM Grand in Las Vegas, the city was host to dozens of other events held in conjunction with the Awards. Outside the Mandalay Bay resort, thousands of eager country fans (up to 10,000 at any given time) gathered on Friday, March 30, up through the start of the awards on Sunday, to witness “The ACM Experience,” a stage of performances and other special events. Outfitting this stage was Vegas-based H.A.S. Productions, Inc., an independently-owned and -operated full-service production company. For the gig, H.A.S. selected a system including KF740 Line Array Modules and SB2001 Large Format Subwoofers from loudspeaker manufacturer Eastern Acoustic Works® (EAW®). H.A.S. chose the KF740 rig for its power and versatility, things that cannot be taken for granted at a live event of this magnitude.

Over the event’s three days, such talent graced the stage as J.T. Hodges, Craig Morgan, Eli Young Band, ACM Duo of the Year winners Thompson Square, John Rich and Steel Magnolia. The system for the event consisted of 24 KF740s and 12 SB2001s, powered by Powersoft K20, K10 and K6 power amplifiers. Front fill was augmented by two EAW KF200NT Small Format Array Loudspeakers. Processing was handled by EAW’s UX8800 Digital Signal Processor connected to the proprietary U-Net network, allowing for very simple system configuration with other U-Net enabled products.

The KF740/SB2001 rig is a relatively new acquisition for H.A.S. Productions, and it has already been put to great use elsewhere besides the ACM Experiences; recent jobs include concerts for Dwight Yoakam and Big & Rich, as well as the National Finals Rodeo at Las Vegas’ Cox Pavilion. Company principal Larry Hall stated, “Once we heard the KF740 system, we realized that it was the perfect rig to go along with our business model. We took initial delivery in November 2011 of 24 KF740 and 12 SB2001s, and we’re planning to augment that with an additional 16 KF740’s and eight SB2001 subs in the near future. As soon as we made the move to EAW, we began liquidating our other inventory to become primarily an EAW house.”

Hall sums up why he and the team at H.A.S. are impressed by the KF740: “It provides the sound of a full-size P.A. with the physical dimensions of a mid-sized system. The fact that we can put an arena system on a 24-foot truck and still meet weight at a weigh station was a pretty big deal for us. At 105 pounds per module, the KF740 offers audio quality that surpasses anything else in its class. It’s convenient to rig, convenient to transport, and the bottom line is, it sounds incredibly stellar, with an amazing full-range punch. This is the system for us, and as we expand our inventory, we are excited about the prospect of using these modules for years to come.”

For more information, please visit www.eaw.com.

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Audio-Technica Mics Chosen for the 15th Consecutive Year at the Rock and Roll Hall of Fame Induction Ceremony

— Audio-Technica continues to be the microphone of choice at the 2012 Rock and Roll Hall of Fame induction ceremony—

STOW, OH, April 17, 2012 — For the 15th year in a row, a broad range of Audio-Technica microphones was selected to outfit the Rock and Roll Hall of Fame induction ceremony. A-T supplied over 50 mics to capture the audio for the 27th annual induction ceremony, which took place at the historic Public Auditorium in Cleveland, Ohio, on April 14, 2012. Inductees included Guns N’ Roses, Red Hot Chili Peppers, Donovan, Laura Nyro, The Small Faces/Faces, Beastie Boys, The Crickets, The Famous Flames, The Midnighters, The Comets, The Blue Caps and The Miracles. Freddie King received the Early Influence distinction. Non-performing honorees included Don Kirshner, Cosimo Matassa, Tom Dowd and Glyn Johns. The show will be broadcast on HBO on Saturday, May 5, 2012.

Audio-Technica’s acclaimed Artist Elite® 5000 Series UHF Wireless System was used with the AEW-T5400 handheld microphone/transmitter for frontline vocals on performances by Sara Bareilles, Joe Bonamassa, Donovan, Dusty Hill, Kid Rock, Freddie King, Ledisi, Darlene Love, Travie McCoy, John Mellencamp and house bandleader Paul Shaffer.

The backline mic complement of A-T wired microphones included AE2500 Dual-element Instrument Microphone; AE3000 Cardioid Condenser Instrument Microphone; ATM450 Cardioid Condenser Instrument Microphone; AT4050ST Stereo Condenser Microphone; AT4080 Phantom-Powered Bidirectional Ribbon Microphone; AE5400 Cardioid Condenser Handheld Microphone; and AT4054 Handheld Cardioid Condenser Microphone.

The technical staff for the induction ceremony was made up of professional audio industry veterans. Remote recording specialists M3 (Music Mix Mobile), the company responsible for both recording the program and mixing the show for broadcast, used its Eclipse remote truck with John Harris as Audio Coordinator and Music Mixer, mixing the event’s audio onsite and assigning all the inputs and microphones for the event. Joel Singer served as Audio Truck Engineer-in-Charge. The P.A. was provided by New York-based Firehouse Productions. Dave Natale served as Front-of-House Mixer, and Firehouse Productions’ Simon Welch was Monitor Mixer.

John Harris stated, “With such a varied performance roster, we need a selection of wireless and wired microphones that are able to perform flawlessly and capture audio consistently and clearly act after act. Once again, like for many of the high-profile broadcast music events that we mix, we turned to Audio-Technica. No matter the event, I know that there will be an A-T microphone, either wireless or wired, that will allow us to capture the true essence of an artist’s performance.”

For more information, please visit www.audio-technica.com.

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EAW® Launches Red Certification™ Training

Two-day seminar on Powercube™ power and processing module yields maximum results

Whitinsville, MA, USA, April 16, 2012 – EAW® recently announced the launch of their Red Certification™ training program in support of their Powercube™ power and processing modules. EAW will award the Red Certification status after completion of a two-day seminar conducted at the customer’s location. EAW President Jeff Rocha made the announcement.

“Powercubes deliver tremendous capabilities to owners of EAW mobile production line array systems,” Rocha said. “Red Certification ensures that Powercube owners get the most out of these exciting, new products.”

The Red Certification training seminar was designed by EAW Technical Training Manager Bernie Broderick, a long time mobile production and concert touring veteran as well as an experienced instructor. Broderick will deliver the training seminars in North America and will work with EAW’s world-wide Application Support Group members to deliver the seminars globally.

“EAW’s line array technology is far too advanced for users to just hang a bunch of modules and hope they sound good,” Broderick said. “After completing the Red Certification training, EAW line array owners will fully understand the suite of tools that EAW provides, and they’ll know how these tools work together to deliver consistent results from venue to venue.”

The Red Certification training seminar consists of several sections, including:
• Point source physics
• Array design fundamentals
• Line array physics
• EAW Resolution™ array design and modeling software
• EAW Greybox™ settings
• Hands-on array rigging

According to Broderick, the training seminars build toward a complete understanding of EAW’s sophisticated approach to line array design, control and execution. By carefully integrating modeling software, rigging hardware and digital signal processing, users can build arrays for a range of venues and enjoy consistent results from various designs.

“Once users understand that the ‘basics’ of line array physics are incredibly complicated,” Broderick said, “they’ll appreciate the crucial role that EAW Resolution plays in designing arrays for a given venue. As soon as they start to rely on Resolution, they’ll understand why Greybox settings are the best way to get the performance they need. If they can build the array with the correct angles between the modules and apply the correct Greybox settings, they should get the results that Resolution predicts. It’s just that simple.”

For more information, please visit www.eaw.com.

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Genelec Custom Installation Systems Appoints New Manufacturer’s Representative

— Chris Dixon Company of Woodland Hills, California, is the latest rep to be added to the Genelec Custom Installation Systems sales force, representing the area of Southern California —

NATICK, MA, April 12, 2012 — Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has added the Chris Dixon Company of Woodland Hills, California, to its growing family of manufacturer’s representatives. Bart LoPiccolo, Genelec National Sales Manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors. The Chris Dixon Company will represent Genelec in the territory of Southern California. Company principals Chris and Terri Dixon will be leading the efforts.

The addition of new dedicated Genelec reps in this region underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on the appointment of the Chris Dixon Company, LoPiccolo stated, “We are proud to have added the Chris Dixon Company to the Genelec family. The firm has a strong presence in the market, and their experience and support capabilities make them an excellent fit for Genelec. Chris, Terri and their team are very qualified, and they will not only assist us in increasing brand visibility and market penetration in their territory, but they will also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.”

For more information, please visit www.genelecusa.com.

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Audio-Technica Introduces New System 8 Wireless

— System 8 VHF Wireless packages offer Audio-Technica wireless performance at cost-effective price points —

STOW, OH, April 12, 2012 — Audio-Technica, a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is introducing its new System 8 VHF Wireless Systems. Featuring sleek, stackable, contemporary styling, Audio-Technica’s System 8 Wireless Systems are designed for reliable performance, easy setup and clear, natural sound quality at affordable price points. Available in handheld, headworn, guitar, lavalier and body-pack configurations, these single-channel, fixed-frequency systems are available in three traveling VHF frequencies (169.505, 170.245 and 171.905).

The System 8 units offer reliable performance and durable construction. Features include an advanced dipole antenna system for extended operating range; Power, RF and AF Peak indicators; Volume control, ¼” output jack and user-adjustable squelch; rugged unidirectional dynamic element on handheld microphone/transmitter; variable microphone trim control and multi-color battery/power indicator (with AA operation on transmitters); and professional locking connector on the UniPak® body-pack transmitter.

Audio-Technica’s seven System 8 configurations will be available April 2012 with pricing as follows:

ATW-801 Basic System (includes ATW-R800 receiver and ATW-T801 UniPak transmitter)
U.S. MSRP: $149.95

ATW-801/G Guitar System (includes ATW-R800 receiver and ATW-T801 UniPak transmitter with AT-GcW guitar/instrument input cable)
U.S. MSRP: $174.95

ATW-801/H Headworn microphone System (includes ATW-R800 receiver and ATW-T801 UniPak transmitter with PRO 8HEcW headworn microphone)
U.S. MSRP: $249.95

ATW-801/H92 Headworn Microphone System (includes ATW-R800 receiver and ATW-T801 UniPak transmitter with PRO 92cW headworn microphone)
U.S. MSRP: $324.95

ATW-801/H92-TH Headworn Microphone System (includes ATW-R800 receiver and ATW-T801 UniPak transmitter with PRO 92cW-TH headworn microphone [beige])
U.S. MSRP: $324.95

ATW-801/L Lavalier Microphone System (includes ATW-R800 receiver and ATW-T801 UniPak transmitter with omnidirectional lavalier microphone)
U.S. MSRP: $224.95

ATW-802 Handheld Microphone System (includes ATW-R800 receiver and ATW-T802 handheld dynamic unidirectional microphone/transmitter. Includes AT8456a Quiet-Flex™ stand clamp)
U.S. MSRP: $174.95

For more information, please visit www.audio-technica.com.

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Eastern Acoustic Works® Debuts Next-Generation Avalon by EAW® Dance Club Loudspeakers

Whitinsville, MA, USA, April 11, 2012 – EAW®, a world-renowned loudspeaker designer and manufacturer, has announced the launch of the first two products in the all-new, next-generation Avalon by EAW line of dance club loudspeaker systems. The line was co-designed by legendary dance club designer/owner John Lyons, whose Avalon Hollywood club is a favorite performance venue for world-class DJs. Lyons worked with EAW in the late 1990s to produce the original line of Avalon loudspeakers. The announcement was made by EAW President Jeff Rocha.

“Once again, John Lyons has helped EAW go to places we never thought we could go,” Rocha said. “Not only do the loudspeakers reach a new level of performance, power and clarity, but we’ve developed fit and finish techniques that put us on a par with luxury automobile manufacturers.”

Avalon by EAW represents a radical departure from all previous dance club loudspeaker systems, putting cutting-edge acoustical technology in a package that appeals to the design-conscious dance club market. The industrial design turns the loudspeaker inside-out, mounting the exposed mid/high horn in front of the grille. And the concave grille – sculpted in clean, straight lines – expresses the bilateral symmetry that unifies the design.

The products released include the CLUB.two and CLUB.three. Each is a three-way system using a horn-loaded, ultra-efficient, coaxial mid/high compression driver. The CLUB.two includes four 12-in LF cone transducers mounted in a vertically and horizontally symmetrical pattern and axially aligned with the mid/high section. The CLUB.three uses a single, ferociously powerful 15-in LF cone mounted in a triaxial configuration behind the mid/high section.

In both cases, the symmetry allows for the application of slight mid/high delay to produce an apparent unified origin, as if output across the entire frequency range were originating from a single point. EAW has used a similar technique in a single plane across their product range for many years, and Avalon by EAW takes the technique to a new level of output and performance.

“This absolutely sets a new standard for club sound,” John Lyons said. “Beyond the power we’ve gotten from the new generation of components, the symmetry gives these systems an unprecedented level of clarity. The sonic imaging is simply amazing.”

In addition to a radical design and state-of-the-art acoustical technology, Avalon by EAW also sets a new benchmark for fit and finish in the pro audio space. The products are available in a range of color and finish options. “There is no such thing as a ‘standard’ Avalon by EAW,” Rocha said.

While base-level products can be ordered in traditional, textured black paint, customers must specify the powder-coated grilles in Siren Red, Medallion Gold, Starlight Sparkle Silver or Machine Grey. The horns and a surrounding trim piece may color match the grille or may be Piano Black.

Beyond that, customers can upgrade to a high-grade, automotive finish for the enclosures, choosing from Piano Black or Polar White. These eye-catching finish options caught the eye of many attendees at ISE in Amsterdam in February 2012, where Avalon by EAW received a special preview. “It might have been the most photographed display at the whole tradeshow,” Rocha said.

Because Avalon by EAW goes so far beyond any existing dance club loudspeaker system, Lyons and EAW have decided to set a high bar for access to them, requiring a design proposal to be submitted and approved before an order can be placed.

“The point is to ensure the every installation is an absolute gem,” Lyons said. “If you think you’re ready to step up to this level, talk to EAW. But know up-front that if you’re going to use Avalon by EAW, you’re going to do it right.”

All design proposals will undergo review by EAW’s Application Support Group (ASG). Proposals can be submitted as anonymous venues, ensuring confidentiality to the club design community. Each proposal will receive a registration number to track the project as it proceeds. As necessary, ASG will recommend revisions to the design proposal. After approval, customers can select their colors and place their orders, including the project registration number. EAW will check the order against the registered proposal to ensure that all necessary equipment is included. Once the installation is complete, ASG will inspect the installation and assist with the commissioning process.

“When the system is installed and commissioned,” Rocha said, “we’ll present the club with a plaque, stating that it is Avalon Certified. It’s the closest thing pro audio has to a velvet rope. It may sound hokey, but that club – the club of Avalon Certified venues – will be as exclusive as, well, as an Avalon Certified club.”

For more information, please visit www.eaw.com.

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