Archive by Raymond Ecke

Visual Music Rebrands With Focus On Unique Roster

“Daybreak,” the AT&T branded content piece featuring original music by Visual Music's Bear McCreary, won a 2013 Silver Lion at Cannes.

LOS ANGELES, CA – For Tom Seufert it’s always been about finding his clients the perfect soundtrack. That single-minded passion and enthusiasm from the Creative Director of Visual Music is why the award-winning music boutique he founded some 16-years ago continues to thrive in a constantly shifting musical landscape. When the company recently re-branded with a new website, and corporate logo (see above), Seufert very deliberately focused the site squarely on the talent that makes his company special.

“From the start, Visual Music has always focused on creating extraordinary music for our clients and giving them options,” Seufert says. “There’s an authenticity certain artists have because of the highly creative work they do. As we thought about our new website, and the company as a whole, we knew it was important to highlight our unique roster.”

Award-Winning Stars & Emerging Artists:
Because no single composer can create the perfect music for every project, Visual Music’s palette includes stars, award-winning veterans and new emerging artists. “Working with talented 20-somethings like Hotel Cinema, Karmina, Brendan McCreary, Propellant, Tim Blane and Hannah Rand, as well as recent grads from Berkelee College of Music,” Seufert adds, “allows us to deal creativity with ‘challenged’ budgets, delivering great work at a competitive price point and giving us an edge clients appreciate.”

The roster is rounded out by outstanding talents such as Emmy-winner Dean Grinsfelder (trailers for “Thor,” “Tangled,” “Spider-man 3,” ads for Ford, Mobil Oil, Office Depot); Damien Heartwell (“American Idol,” “The Voice,” ads for Target, Volkswagen, Nike); Andy Mendelson (“Late Show With David Letterman,” ads for Mercedes, McDonalds, Kia, BMW, Burger King); Emmy-winner Tim Kelly (“Steven Spielberg Presents: Animaniacs,” “Pinky and the Brain,” “Batman: The Animated Series”); Mark Hadley (“Modern Family,” “Bent,” and “The Exes”); Greg Martin (2012 feature “Crossroad”); Christian Moder (HBO’s “True Blood,” Nickelodeon, ads for Toyota, Toshiba); Felix Bird (ABC Family’s “Greek”); Steve Morrell (“Wolverine and the X-Men,” “Science of Star Wars,” ads for Travelers Insurance, St. Ives) and Academy-Award nominated sound designer Herwig Maurer (“Apocalypto,” “Zombieland”). “With a talent pool so broad and deep,” Seufert summarizes, “we can bring in an expert in almost any genre that’s required.”

In The Studio With Michael Jackson And More:
Seufert’s own love affair with music started when he was a teenager, and his band The Realm opened for major touring artists at Hollywood’s famed Hullabaloo Club. Not long after, his group La Seine had a top-ten hit in Holland (“Tango All Night”) that was also recorded by Ringo Starr for his album “Ringo The 4th.” That early success led to other songwriting collaborations with Jack Tempchin and The Eagles Glenn Frey, and former Yes guitarist Trevor Rabin.

Always interested in music production, Seufert launched Redwing Studios in the early 80s, one of the first 24-track professional home studios in Los Angeles. It quickly became home for top recording artists including Huey Lewis & The News, Phil Everly, Pablo Cruise and the late “King of Pop” Michael Jackson, who used the studio to work on the demo for the ground-breaking hit “We Are The World.” In fact, Seufert and arranger John Barnes programmed the Linn 9000 drum machine heard on the demo.

Listen to it here: http://youtu.be/S0jgkb5mgw8

“He was such an extraordinary vocalist,” Seufert recalls. “I’ve never seen anyone who could double and harmonize with his own voice so effortlessly. He came in with his hand-written lyrics for ‘We Are The World’ and ended up singing them in the shower next to the studio because he liked the acoustics. He was extremely easy to work with and wound up staying for six months working on demos for the film ‘Captain EO’ and the album ‘Bad.’”

In the late 80’s Seufert moved his studio to Hollywood and became part of Image Recording. Clients there included REM, Guns N Roses and noted film composer Thomas Newman. By 1998, Seufert launched Visual Music as a music boutique for his own compositions, as well as other composers that he respected and whose talents would be welcome in the advertising and interactive world.

And it’s that relentless, joyful pursuit of insanely great music that has made Visual Music a go-to music resource for some of advertising’s biggest players including AT&T, Disney, Ford, P&G, General Mills and The Home Depot.

“What is most unique about Tom is that he has worn almost every musical hat possible,” says Algis Jaras, Creative Director at Leo Burnett, who has collaborated with Visual Music on spots for Phillip Morris International, General Mills and Freschetta. “He is articulate, personable, dedicated, a great communicator and human. That’s why I choose to work with him.”


About Visual Music:
Founded in 1998 by Composer Tom Seufert, Visual Music is a boutique music house with an elite roster of world-class composers, emerging artists and songwriters focused on bringing clients the highest quality service and experience possible. For more information go to http://visualmusicartists.com.

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Hiccup Media Rocks Music Biz With Featured Video Content  For Its Biggest Acts

Working closely with major record labels such as RCA and Epic, Hiccup Media has become an indispensable creative resource for crafting engaging, conceptually driven video content, graphics packages and more for music’s biggest stars.

“There’s such a high demand for content today, not just music videos, but content that takes fans where most can’t go – backstage, into the recording studio or on the set of their latest music video,” Nicholas Robespierre, Vice President, Video Production at RCA Records says. “It’s the kind of content that demands a creative studio that is nimble and able do a lot of things well. Sometimes we need a live action production, sometimes we need an animation or graphics package, sometimes an edit. That’s why we’ve worked with Hiccup for nearly 7 years – they can do it all.”

Recent Hiccup music work includes a 30-minute documentary about the making of Michael Jackson’s latest posthumous release “Xscape” that recently aired on BET; a behind the scenes look at guitarist Santana’s latest music video that ties into World Cup 2014; the iconic music video “Goldie” for hip hop artist A$AP Rocky; and an array 2-3 minute promotional pieces for Gavin DeGraw, Cage The Elephant and Sleeper Agent, to name a few. 

Additionally, Hiccup director John Poliquin’s work on Universal Music artist Hedley’s video “Anything” was nominated for 4 MuchMusic Video Awards, including Best Director. 

Agency Mindset:
For Hiccup Creative Director Rob Simone, the primary reason for Hiccup’s success in the music industry centers on a creative agency mindset that emphasizes a conceptual approach in sync with the artists’ image, music, website, photos, etc.

“We are first and foremost a creative agency,” Simone says. “While we do amazing production and post work, we don’t come to these projects with a post or production mindset. We think like an agency, and for our music work that means looking closely at the artist as a whole and coming up with a conceptual approach that works for them.”

For Chief Creative Officer Michael Cruz, the challenge for the company’s music projects centers on tight deadlines (sometimes as little as a few days), and volume (as many as 10 different projects in the pipeline in a given month). The secret, Cruz notes, is the Hiccup workflow and a creative team that’s been refined over the years like a finely tuned instrument.

“We’ve really perfected the process,” Cruz says. “It’s not easy to work on as many music projects as we do and give each of them their own unique look and feel, especially given the deadlines and budgets, but we’ve managed to make it work, and in the process become a major player in this competitive arena.”


About Hiccup Media:
In 2006, we believed that brands were developing a need for a different type of agency. With the growing demands for video, mobile and content in general, a secondary more nimble firm was becoming more of a necessity. Hiccup Media was founded to meet that demand. We believe that broadcast work and non-broadcast work are equally important and dually essential pieces of a brand’s strategy. Therefore, we develop creative timing and cost solutions that make sense in today’s industry and we never sacrifice quality. For more info go to http://www.hiccupmedia.com


Web Resources:
Click here to view Hiccup Media website:
http://www.hiccupmedia.com
https://www.facebook.com/Hiccup.Media

Click here to check out Hiccup Media’s recent music work:
http://vimeopro.com/hiccupmedia/music-work

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HOBO Adds Cinematic Sound Design To “Human Revolution”  Short Film Machinima.com 

NEW YORK, NY – Set in the year 2027, the sci-fi adventure “Human Revolution – Deus Ex,” which can be seen on machinima.com’s Machinima Prime channel, imagines a dystopian society in which multinational corporations are larger than national governments and one man – equal parts human and machine – is determined to destroy the system. Director/writer/actor Moe Charif turned to sound design/audio house HOBO to craft an audio landscape as intricate and immersive as the visual one he created.

“When I saw the rough cut of Moe’s initial trailer, I knew this was something we were going to be proud of,” Howard Bowler, HOBO’s President says. “It looked incredible, and this film gives us the opportunity to put our sound design capabilities toward something totally different. Moe’s action sequences were extremely well thought out visually and we were gratified that he was open to some experimentation sonically.”

Featuring sound design and audio mix from HOBO’s Diego Jimenez, “Human Revolution” is based on the videogame of the same name. The 13-minute film focuses on Adam Jensen (played by Charif), a security manager at a biotechnology firm who was mortally wounded in a terrorist attack and forced to undergo radical life-saving surgeries, replacing parts of his body with robotic prostheses. Jensen has to work quickly to save the life of ex-girlfriend Megan Reed, a top scientist at the company. 

“The visuals inspired me,” Jimenez says. “Moe had worked with a few different sound designers and just wasn’t satisfied – he wanted to experiment differently with the audio. So we ended up recording and sampling some raw sounds at extremely high sample rates, like clanging metal and sandpaper, and then drastically altering it digitally. For us, it’s always about the cinematic experience for the viewers. Good sound enhances that experience. Each step in the process we would ask ourselves, ‘What do we want the viewers to feel now?’” 

Jimenez notes that because the film was shot in multiple interior locations it was difficult challenging to match the production sound so that it all sounded consistent. Every scene required an intensive amount of sonic elements to create the futuristic ambience essential to the film.

For Charif, who first worked with HOBO and Jimenez on the film’s trailer before bringing them the entire film project, working with a sound designer who could pick up on the subtle tonal shifts was essential.

“I always say that sound can make or break a film, and that’s especially true of this project,” Charif says. “When I work with good artists, I always give them the freedom to be creative, and we experimented a bit until we got something that worked. I was looking for a specific sound that depicted the robotic and electronic nature of the characters while sounding cool and realistic. I’m very happy with the end result — HOBO was great to work with and I think Diego’s work speaks for itself. “

About HOBO:
HOBO is an audio post production company dedicated to creating an exceptional listening experience. With a growing staff and client list, HOBO has earned the trust of some of the most iconic brands and companies in the world. Make yourself at HOBO.

Web Resources:
Click here to watch “Human Revolution”:
https://www.youtube.com/user/MachinimaPrime

Click here to watch “Human Revolution”:
http://youtu.be/LO2Rx8YlSWY

Click here for more info about Hobo Audio:
http://www.hoboaudio.com/

Creative Credits:
Client: D-Code Films
Project: “Human Revolution”

Production: D-Code Films, New York, NY
Written and Directed by Moe Charif
Produced by: Moe Charif and Giovanni Mancini 
Director of Photography: Angel Barroeta
Visual Effects: Mauro Rondan
Stylist: JR Martinez 
Costume Design: JR Martinez, Gordon Tarpley
Stunt Choreographer/2nd Unit Director: Juan C. Bofill

Sound Design/Audio Post: Hobo, New York, NY
President: Howard Bowler
Sound Designer/Audio Mix: Diego Jimenez

For complete credits click here: http://www.dcodefilms.com/hr-credits.html

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HOBO Brings Cinema Sound To Top Shows For Discovery, Travel Channel, OWN, Food Network, National Geographic And More

NEW YORK, NY – What do the cable reality shows “Gold Rush,” “Mysteries at the Museum” and “My Dirty Little Secret” have in common? Besides being hugely successful for Discovery, Travel Channel and Investigation Discovery, respectively, all benefit from a creative partnership with HOBO, the audio post-production house bringing a cinematic sound experience to the small screen.

“It’s all about the viewer experience, so for all of our episodic TV work we aim for a cinematic quality to the mix,” Howard Bowler, President of HOBO says. “When you hear a well-mixed show, it just grabs you and sucks you in. That kind of attention to detail is why so many networks trust us with the sound of their shows.”

That HOBO sound can be heard on an array of entertainment ranging from the rowdy fun of “Mud Lovin’ Rednecks” (Animal Planet) and “Jersey Couture” (TLC); to the more cerebral “Your Bleeped Up Brain” (HISTORY) and “Monsters Inside Me” (Animal Planet); to the visceral thrills of “Lee Harvey Oswald: 48 Hours To Live” (HISTORY) and “When Sharks Attack” (National Geographic). HOBO is also currently working on audio post and sound design for “Gunslingers,” a new series set to premiere this summer on the American Heroes Channel, the rebranded Military Channel bowing March 3rd.

While every show presents its own set of challenges based on the content, schedule and budget, for HOBO’s Senior Engineer Chris Stangroom, the company’s most challenging assignment was perhaps its most important — the six-part documentary series “Rising: Rebuilding Ground Zero,” executive produced by Steven Spielberg and DreamWorks Television, which aired on Discovery in 2011 to mark the 10th anniversary of 9/11.

“It was a special project and everyone knew how important it was to get this right – both professionally and as New Yorkers,” Stangroom says. “The schedule was very tight and we ended up working around the clock in three separate audio teams with one suite working on the sound design, another on the music cues and another on the final mix. It was an intense schedule, but everyone was blown away by what the team accomplished.”

For Bowler, who notes that HOBO’s first client ever seven years ago was the Food Network, success in long-form television comes down to focusing on a Hollywood-esque sound experience for viewers.

“There are so many viewing options today that for a show to really stand out, you have to immediately grab the audience’s attention. The right mix can help do that in a very powerful way,” Bowler adds. “Viewers appreciate quality work. They know instinctively when the voice sits right and the effects and music are properly balanced. It’s a joy to listen to. At the end of the day, we mix for the consumer, and I think that is why so many networks rely on our ears.”


About HOBO:
HOBO is an audio post production company dedicated to creating an exceptional listening experience. The company has earned the trust of some of the most iconic brands and companies in the world. Make yourself at HOBO.

Web Resources:
http://www.hoboaudio.com/
http://www.hoboaudio.com/tv-shows/

Rising: Rebuilding Ground Zero/Science Channel
https://vimeo.com/30383020

Lee Harvey Oswald: 48 Hours To Live HISTORY:
https://vimeo.com/30383503

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Stephen Arnold Music’s ‘The Six Strings of Christmas’ — Featuring Virtuoso Guitar Performances of Holiday Classics — Again Benefits Little Kids Rock™

DALLAS, TX – Little Kids Rock™ really does rock. A national nonprofit organization that’s been going strong since 2002, it transforms children’s lives by restoring and revitalizing music education in disadvantaged public schools — and in a repeat performance that everyone will appreciate, Stephen Arnold Music is once again releasing The Six Strings of Christmas for the holidays. An instant classic when it debuted in 2012, 100 percent of the proceeds will once again support Little Kids Rock.

Click here to watch video of Stephen Arnold performing Deck The Halls

The Six Strings of Christmas is an unforgettable spin on classic holiday songs — one that has already raised thousands of dollars for Little Kids Rock. Rooted in the company’s years of experience creating sonic branding and original music, the collection presents a welcome way to enjoy 16 essential holiday season tunes.

Each track is a virtuoso guitar performance – four, six, eight, and 12-string instruments are all represented – arranged and performed by top studio musicians and talent that work with Stephen Arnold Music throughout the year on their many demanding projects.

The result is fresh renditions of “Joy to the World,” “Ave Maria,” “Little Drummer Boy,” “O Come Emmanuel,” “The First Noel,” “Auld Lang Syne,” and ten more that are magical to listen to. Recorded at Stephen Arnold Music’s studios in Dallas, TX, each track captures the nuanced performances of some of the world’s top musical craftsmen.

Available on Amazon, iTunes and CD ($9.99), all of the proceeds from The Six Strings of Christmas go to Little Kids Rock, an organization that partners with school districts to train public school teachers in their innovative curriculum, and donates all of the instruments and resources necessary to run full-fledged music programs.

“It was thrilling to see the strong response to The Six Strings of Christmas last year,” Stephen Arnold, President of Stephen Arnold Music says. “Music lovers the world over helped us to raise thousands of dollars and get it directly to a very deserving organization.”

Stephen Arnold Music’s work has been central to the identity of such clients as Nexstar Broadcasting, Fox Business Channel, CNN, The Weather Channel, and a full 35 percent of all US local TV markets. With The Six Strings of Christmas, the company realized it had an opportunity to make a difference through music.

“In 2013, we aim to build on that success,” Arnold continues. “Little Kids Rock is an all-volunteer organization, and they make the most of every dollar. Underprivileged children across America need music in their lives. Every copy sold of The Six Strings of Christmas brings Little Kids Rock closer to achieving that goal.”

With its highly-efficient use of funds, here’s what Little Kids Rock can accomplish via each sale of The Six Strings of Christmas:

1 CD = One “rock band” lesson for an entire classroom of students.
2 CDs = An entire year of music lessons for one student.
5 CDs = One brand new acoustic guitar into a classroom.
10 CDs = One brand new electric keyboard and amp into a classroom.

To purchase The Six Strings of Christmas, or to help spread the word, please visit: http://www.stephenarnoldmusic.com/thesixstringsofchristmas/

About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com

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Music Production Library Endo Music Song “There Were Times” Heard In “Jobs” Film And Soundtrack

NEW YORK, NY — Endo Music, the diverse music production library known for its work in feature films, network television and advertising, has placed the song “There Were Times” in the new Steve Jobs bio pic “JOBS” starring Ashton Kutcher and Josh Gad opening August 16, 2013.

Co-Written and performed by Endo Music Founder/CEO Freddy Monday, (along with Rick Horvath and Randall H. Light), “There Were Times” perfectly captures the jangly guitars and stacked vocal harmony driven sound of 70s-era California rock. The song is featured early in the film when Jobs is working at Atari and just beginning to develop the ideas that would come to define Apple.

“The 70′s vibe was always there from the beginning,” Monday says, “but when the Endo team got together on it we took it even further adding the 12-string guitar riffs and three part chorus harmonies. The mood of the song for me is a yearning for a time passed and a feeling of isolation from choices made, and it works very well in the film.”

In addition to being heard in the film, “There Were Times” is also on the film soundtrack record, which also features classics from Cat Stevens, Bob Dylan, Joe Walsh, REO Speedwagon and Toad The Wet Sprocket.

Founded by Monday and COO/Composer Phil Cimino, Endo Music boasts a collective of 25 top composers and musicians that specialize in quality customized music in all genres for Film, TV and Advertising. Their work can be heard in shows ranging from CBS’ “The Young and The Restless”, USA Network’s “Burn Notice,” TNT’s “Dark Blue” and TLC’s “Toddlers & Tiaras,” as well as the upcoming film “The Bronx Bull,” a prequel to “Raging Bull” opening November 2.

Additionally, Monday is an accomplished solo artist with three albums available via iTunes. His latest single “Me Are You Are Me” will be available on iTunes October 8.

“Our musical approach to JOBS was one of authenticity in the aesthetic of the life of Steve Jobs and story we were telling,” Mason Cooper, Executive in Charge of Music, Five Star Features, Pasadena, CA, says. “Freddy has amazing creative sensibilities as an artist. In addition to his great talent and sound, his music captures the authenticity and spirit of the period that we needed for the film. It worked perfectly.”

About Endo Music:
Endo Music is a diverse music production library creating high quality compositions for Film, TV and Advertising. Their creative team collectively features over 25 composers and musicians that provide original customized music in all genres. Endo also publishes a vast library of songs, cues and Instrumentals for all production media needs. For more information visit http://www.endomusic.com/.

Web Resources:
Click here for more info about Endo Music:
http://www.endomusic.com/

Click here to stream “There Were Times”:
http://endomusic.com/jobs/

Follow Endo Music:
http://www.youtube.com/endomusic

https://www.facebook.com/EndoMusicPage

https://twitter.com/endomusic_com

Click here for more info about Freddy Monday:
http://www.freddymonday.com

Follow Freddy Monday:
www.facebook.com/freddymonday
https://itunes.apple.com/us/artist/freddy-monday/id128495789
https://twitter.com/FreddyMonday

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Stephen Arnold Music Launches Little Kids Rock Benefit Drive On Facebook

Sonic Branding Company Will Donate $1 by for Each New “Like” Up to $5000 Goal




DALLAS – When programs like Little Kids Rock(tm) (www.littlekidsrock.org) – the national nonprofit that’s transforming children’s lives by restoring and revitalizing music education in disadvantaged public schools — work so well, people want to get involved.


That’s why Stephen Arnold Music (www.stephenarnoldmusic.com), the leader in sonic branding, is spearheading a new effort to raise $5,000 for the organization.


Simply go to their special Facebook page at http://ulink.tv/ch-17, and Stephen Arnold Music will donate $1 for each new “Like” that the campaign receives, all the way to $5,000.


Simple as that. Everyone who “Likes” the Facebook page will be helping Little Kids Rock to partner with school districts. Little Kids Rock trains public school teachers in their innovative curriculum, and donates all of the instruments and resources necessary to run full-fledged music programs.


Stephen Arnold Music first found a meaningful way to give back to Little Kids Rock in 2012: They released The Six Strings of Christmas (http://littlekidsrock.org/stephenarnold.html), an album of virtuoso guitar performances where 100% of the proceeds support the New Jersey-based nonprofit organization.


Stephen Arnold Music’s sonic branding has been central to the identity of such clients as Nexstar Broadcasting, Fox Business Channel, CNN, The Weather Channel, and a full 35% of all US local TV markets.


“Kids are the next sonic branders, and we want to keep encouraging them to be creative with music,” Stephen Arnold, President of Stephen Arnold Music says. “The Facebook campaign is underway, and it’s been a fun and easy way to get people involved. No need to write a check — just click and we’ll cover it.”


About Stephen Arnold Music:
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit http://www.stephenarnoldmusic.com.

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Stephen Arnold Music Recharges ‘Showbiz Tonight’ on HLN With Bold New Music



DALLAS, TX – Updating one of the top daily entertainment shows on TV can be a daunting challenge. HLN’s long-running program “Showbiz Tonight” stayed with the sonic branding of Stephen Arnold Music for their makeover, turning once again to the original music creators that helped launch the show in 2005.

The composers at Stephen Arnold Music wrote five new arrangements to match up with a fresh graphics package and set for “Showbiz Tonight”, which is hosted by A.J. Hammer, from the network’s New York City studios. Built around the memorable four-note hook that Stephen Arnold Music first wrote for the show seven years ago, the bold new package incorporates a range of dubstep, dance, electronic and indie rock themes.

“A common thread of long-running daily entertainment shows is an unforgettable melodic theme,” Stephen Arnold, President of Stephen Arnold Music says. “A strong musical signature is essential to pop-culture based programs, and the lasting power of our sonic brand for ‘Showbiz Tonight’ reflects that. The new music package builds on the original hook, evolving it within modern styles to keep it catchy and current.”

Depending on the genre, Stephen Arnold Music employed everything from filtered loops and programmed beats, to live guitars and drums to drive the energetic new themes. In addition to the primary arrangements, Stephen Arnold Music also provided HLN with a large supply of long beds, short logo stingers, and other transitional elements. Culled from moments in the longer themes, the shorter elements sync up with the “Showbiz Tonight” sonic stamp, providing the show’s producers with a flexible toolkit to match their fast-moving graphics.

The “Showbiz Tonight” update was the latest in a long string of collaborations between Stephen Arnold Music and CNN/HLN. Other recent projects that the Dallas-based music company has created for the networks includes “Jane Velez-Mitchell,” “Dr. Drew,” and “Morning Express with Robin Meade.”

For Stephen Arnold Music, recharging the sound of “Showbiz Tonight” was a welcome opportunity to go deeper with the music they make.

“A project like this gives you the chance to explore all the different angles of a sonic brand,” Chad Cook, VP/Creative Director of Stephen Arnold Music says. “These new themes are a natural progression for an established show. They provide a fresh direction, while maintaining a familiar connection with its dedicated audience.”


About Stephen Arnold Music:
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit HYPERLINK “http://www.stephenarnoldmusic.com” http://www.stephenarnoldmusic.com.


Web Resources:
Click here to hear the HLN’s “Showbiz Tonight” brand music package:
http://youtu.be/HmlMU2U-mV4

Click here for more info about Stephen Arnold Music:
http://www.stephenarnoldmusic.com

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Waveplant Composer Joel Corelitz Blends Traditional and Non-Traditional Musical Elements For Sublime “The Unfinished Swan” Videogame Soundtrack




Recorded With A Full Orchestra, Evocative Score Perfectly Captures The Mood Of Acclaimed Game Designed For Sony Playstation


CHICAGO, IL – The new Sony Playstation 3 game “The Unfinished Swan” is all about exploring the unknown. The same is also true for composer Joel Corelitz of Waveplant Studios, whose personal creative journey with the project found him writing some 60 minutes of original music that blends traditional and nontraditional elements into a wholly original score.




“People in music often talk about film and TV scores as either being traditional or non-traditional, with non-traditional frequently being characterized as at odds with a classic, melody-based score,” Corelitz says. “I wanted to create something that felt like a mix of both, a blending of organic instruments and ambient sound design that would feel fresh ten years from now.”


Set in a mysterious black and white landscape that grows more colorful as the game progresses, “The Unfinished Swan” centers on a lonely 10-year-old orphan named Monroe who follows a swan that has stepped out of an unfinished painting and wandered off into a surreal, storybook-inspired kingdom. Each chapter brings surprises, new ways to explore the world, a host of bizarre (and sometimes dangerous) creatures and encounters with the eccentric king who built this empire.


Finding A Balance:
For Corelitz, who Is perhaps best known for his work in advertising and film/video installations, such as LOOM, the interactivity musical installation work for HP, as well as traditional ads for Dodge Dart, Pop Tarts and Kelley Blue Book, one of the key challenges centered on taking the game’s moody narrative and composing a score that didn’t sound too minor key. The goal, he says, was to use those emotions and build on them with music that also captures a sense of wonder at this strange world.


“There’s a sad backstory to the main character,” Corelitz explains, “and we needed to bring those emotions to the table, but it was equally important that we infuse the music with a sense of curiosity and playfulness.”


With that in mind, Corelitz’s score features an array of plucked acoustic instruments, such as harps, marimbas and violins, layered onto a bed of ambient sound design and ethereal synth tones. It’s a blend that effectively borrows from traditional film scorers and non-traditional mood purveyors.


“As you play the game, the music is constantly evolving,” Corelitz says. “It’s never quite the same no matter how many times you play. The music is not just background noise, it’s part of the world, it’s part of how you feel, how the character feels. We didn’t want those things to be separate, we wanted it to be all one experience.”


Recording In Nashville:
The music was recorded at Ocean Way Studios in Nashville, TN, and for Corelitz hearing his score performed live by both a 25-piece orchestra and a simple string quartet was a powerful moment.


“Ocean Way is an amazing studio housed in a 100-year-old gothic church,” Corelitz says. “Hearing my music performed by this orchestra in this studio was amazing. ‘The Unfinished Swan’ let me spread out creatively and flex musical muscles that haven’t used in awhile. It was an amazingly satisfying project to be a part of and I’m proud of what we accomplished.”


About Waveplant:
Led by Composer Joel Corelitz, Waveplant transcends classification in its design-oriented approach to composition – creating a seamless sensory experience. Fusing music and sound design, Waveplant produces audio for advertising, broadcast, gaming, film and live installations. Firmly believing that truly special projects deserve originality in every aspect of their creation, as well as the idea that being hired to work on something should never preclude the incorporation of heart and soul, Waveplant is a haven for original sound. For more information go to http://www.waveplantstudios.com


Web Resources:
Click here to hear Waveplant’s score for “The Unfinished Swan”:
http://www.waveplantstudios.com/The-Unfinished-Swan


Click here for more information about Waveplant:
http://www.waveplantstudios.com


Click here for a behind-the-scenes look at the making of “The Unfinished Swan” music:
http://youtu.be/H1ebugoPsP0

Stephen Arnold Music Releases ‘The Six Strings of Christmas’ Album Benefiting Little Kids Rock Charity


Virtuoso Guitar Performances of Holiday Classics Help Non-Profit Organization Provide Free Instruments, Music Lessons to Disadvantaged Public Schools


DALLAS, TX – Stephen Arnold Music, has found a meaningful way to give back in 2012: Record an unforgettable new spin on classic holiday songs, then release them as an album where 100% of the proceeds support the nonprofit organization Little Kids Rock(tm).


Rooted in the company’s years of experience creating sonic branding and original music, The Six Strings of Christmas presents a welcome new way to enjoy 16 essential holiday season tunes. Each track is a virtuoso guitar performance – four, six, eight, and 12-string instruments are all represented – arranged and performed by top studio musicians and talent that work with Stephen Arnold Music throughout the year on their many demanding projects.


The result is a collection of fresh renditions of “Joy to the World”, “Ave Maria,” “Little Drummer Boy,” “O Come Emmanuel,” “The First Noel,” “Auld Lang Syne,” and ten more that are magical to listen to. Recorded at Stephen Arnold Music’s studios in Dallas, TX, each track captures the nuanced performances of some of the world’s top musical craftsmen.


Available on iTunes and CD, The Six Strings of Christmas sells for $9.99, with all proceeds going to Little Kids Rock, a national nonprofit that transforms children’s lives by restoring and revitalizing music education in disadvantaged public schools. Little Kids Rock partners with school districts, training public school teachers in their innovative curriculum, and donating all of the instruments and resources necessary to run full-fledged music programs.


Stephen Arnold Music’s work has been central to the identity of such clients as Nexstar Broadcasting, Fox Business Channel, CNN, The Weather Channel, and a full 35% of all US local TV markets. With The Six Strings of Christmas, the company realized it had an opportunity to make a difference through music.


“We’ve always had a strong belief in the power of music to positively affect the life of a child,” Stephen Arnold, President of Stephen Arnold Music says. “We have the great fortune to work with these amazingly skilled musicians, and after we got to know Little Kids Rock it made perfect sense to put it all together this holiday season.


“Little Kids Rock is an all-volunteer organization that’s very efficiently run – it’s amazing how far they can make a dollar go,” Arnold continues. “By collaborating with them on The Six Strings of Christmas, it’s our hope that underprivileged kids across America will get to experience music as an anchor, and an inspirational force, in their lives.”


With its highly efficient use of funds, Little Kids Rock will be able to make the most of each copy of The Six Strings of Christmas that is sold:


1 CD = One “rock band” lesson for an entire classroom of students
2 CDs = An entire year of music lessons for one student
5 CDs = One brand new acoustic guitar into a classroom
10 CDs = One brand new electric keyboard and amp into a classroom


“Music education is being stripped from our nation’s public schools at an alarming rate due to budget cuts,” Keith Hejna, Communications & Outreach Coordinator for Little Kids Rock says. “It’s up to the adults to stand up for our children’s right to rock this holiday season, and ensure that they receive music education, which is vital to their development as students and human beings.


“Stephen Arnold Music has been a wonderful partner to Little Kids Rock, supporting our mission of not only restoring, but also revitalizing music education for disadvantaged schoolchildren all across the country. Since Stephen Arnold Music is donating 100% of the proceeds of The Six Strings of Christmas, you are actually helping Little Kids Rock bring music into children’s lives just by buying some for yourself.”


“Our future does not lie in our children’s hands,” Little Kids Rock Executive Director, David Wish adds. “Our future lies in our children’s creativity. We appreciate Stephen Arnold Music and all of its supporters and fans for investing in our children, and our future!”


To purchase The Six Strings of Christmas, or to help spread the word, please visit http://www.stephenarnoldmusic.com/thesixstringsofchristmas/


Web Resources:
http://www.stephenarnoldmusic.com

http://www.stephenarnoldmusic.com/thesixstringsofchristmas/

http://littlekidsrock.org/stephenarnold.html

Deck The Halls (featuring Stephen Arnold): http://youtu.be/kTRNJee-JAE
Auld Lang Syne: http://youtu.be/ZMHbDF4y3q4
Ave Maria: http://youtu.be/U9DjhEqeOMM
O Come, O Come Emmanuel: http://youtu.be/yY1LuD_N5P8

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