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MAS Hits the Slopes for ESPN Doc on Olympian Mark McMorris

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MAS (Music and Strategy) recently scored director David Tindale’s Making Your Mark, a 44-minute documentary following 20-year-old Canadian snowboarder Mark McMorris. Coordinating closely between its New York and Los Angeles studios, MAS created and scored 25 cues to help tell the exhilarating story of the phenom’s rise from snow-obsessed youngster to Olympian gliding toward gold in Sochi.

The compositions range from tender melodies to rip-sawing action sports anthems, each a perfectly calibrated accompaniment to the story, which veers from interviews with close family members to footage of daredevil aerial snowboarding feats. MAS captured the essence of this inspirational story in tracks that appealed to both the composers and Tindale, crafting music based upon a review of the director’s favorite music and bands.

“Our team had a blast crafting tracks to match the action in this amazing story,” recalls MAS Managing Director James Alvich. “By working closely with David, we came up with something that delivered the perfect combination of youthful energy and fun. The music also helped to contribute a sense of scale that paired well with the epic sweep of Mark’s emotional, humble and insanely athletic life.”

To deliver the best possible score, MAS put a team of three experienced composers on the Making Your Mark project: Eric V. Hachikian (additional music The Place Beyond The Pines, Project X, 50/50), John Jennings Boyd, and Frank Cogliano (NYC composer and session guitarist). Working between New York and LA, the team began by scoring the main thematic material, a process that organically developed into the full score.

“This is a huge project for the original comp side of our business,” notes MAS Founder Gabe Hilfer. “This team’s background in scoring everything from serious dramas to fun-filled adventures, as well as having played in bands themselves, lent for a fluid and expansive creative collaboration. Everyone brought their own flavor to the table, and we are really proud of the results.”

Making Your Mark premiered Sunday, Jan. 27 on ESPN2, and will air again on Feb. 8 at 3 p.m. on ABC.

Credits:

Client: ESPN

Director: David Tindale

Score: MAS (Music and Strategy)
Composers: Eric Hachikian, John Jennings Boyd
Executive Producer: James Alvich
Senior Producer: Alex DerHohannesian

About MAS:

MAS is a music service agency providing creative solutions for brands and agencies alike. With offices in New York and Los Angeles, our team of producers, music supervisors and planners offers a broad range of services that enable our clients to enhance their message through music.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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Heard City Mixes Saulnier’s ‘Blue Ruin’ for Cannes

On the heels of mixing the powerful documentary In God We Trust and the feature film Lily for their Tribeca Film Festival debuts, Heard City Mixer Cory Melious has collaborated with Director Jeremy Saulnier on a stirring feature film that premiered at this year’s Cannes Film Festival.

Blue Ruin is the tale of a mysterious beach bum who performs a botched act of vengeance in an effort to stand up for his estranged family. Saulnier approached Melious with the incredible task of creating a mix and complete sound design in just two weeks. Heard City’s elaborate production pipeline was equal to the task, systematically working its way through the mix and edit.

“I was instantly captivated when Jeremy sent me a screener of the film,” noted Melious. “While I knew the production schedule was tight, I was confident Heard City could handle it, and I knew I wanted to be part of this project.” After premiering to enthusiastic response, Blue Ruin was promptly acquired by RADiUS-TWC, which called the film “one of the most exceptional discoveries [in] years.

About Heard City:

Heard City is a boutique audio post-production company located in New York’s Flatiron district servicing the advertising, motion picture and television industries.

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Heard City Roster Expands With New Mixer

Following campaigns for Kayak, Little Caesars and HBO, Heard City increases its capacity for top-level work by adding Mixer and Sound Designer Dan Flosdorf to its roster. A regular on the commercial and feature film scenes, Flosdorf brings experience on campaigns for Verizon FiOS, Nike Livestrong, Grey Goose, Honda, IBM and American Express.

“Dan is an extremely talented mixer and a great addition to our crew,” stated Heard City EP Gloria Pitagorsky.

Flosdorf’s motion picture work includes the forthcoming The Place Beyond the Pines directed by Derek Cianfrance and Spencer Gillis’ GUN, which debuted at the Sundance Film Festival. He also contributed to Cianfrance’s Blue Valentine.

Prior to joining Heard City, Flosdorf spent time at @radical.media, Sound Lounge, and Outpost Digital.

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About Heard City:

Heard City is a boutique audio post-production company located in New York’s Flatiron district servicing the advertising, motion picture and television industries.

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Trusoundnewyork And Jimmy Cliff Get Happy For Volkswagen

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When Volkswagen and Deutsch LA needed a soundtrack to buoy their upbeat entry into Super Bowl XLVII, they tapped the creative team at Trusoundnewyork to deliver a reggae-inflected rendition of the classic Partridge Family theme song, “C’mon Get Happy,” featuring the legendary Jimmy Cliff. The song appears in the VW Super Bowl Game Day Teaser and “Get Happy,” a deliriously cheery spot in Volkswagen’s ongoing “Get In, Get Happy” campaign. A long-form version of the song is also currently available in the iTunes store.

“Deutsch had reached out to a few labels in search of a reggae version of the Partridge Family theme,” recalled Trusoundnewyork founder Camus Celli. “We have great relationships with all the major labels through our other company, Vel Records, so we heard about the project and jumped at the opportunity.” The project couldn’t have come along at a more perfect time for the company, whose co-founder Paul Conte had recently spent time in Kingston, Jamaica composing the music and casting the band to record the Red Stripe Reggae Orchestra “Hooray Beer” multi-spot campaign.

Adding to the excitement was the news that reggae legend Jimmy Cliff had signed on to provide lead vocals for the project. To prepare, the team dug deep into Cliff’s repertoire, eventually recording demos in a variety of styles. “We recorded a classic ‘rock-steady’ version and a more organic acoustic version,” noted Trusoundnewyork’s Co-Founder Paul Conte. “The agency liked elements of both so we offered a few ideas about how we could integrate the two without overshadowing the distinctive personality of Jimmy’s voice.”

From there, the Trusoundnewyork team took to their recording studio in DUMBO Brooklyn to create the track that would accompany the final spot. “Jimmy came to town after the initial sessions, and we spent a day in the studio working with him on vocals and tweaking the arrangement,” said Conte. “We obviously wanted his ‘stamp of approval’ on the track and he offered a lot of great ideas about the final production.”

Having collaborated with artists such as Nile Rodgers, Tina Turner, David Byrne, Gavin DeGraw, and worked alongside brands such as Nike, GM, Verizon and Visa, Trusoundnewyork offers more than 40 years of combined industry experience tempered by a sophisticated but open-minded approach. “Music for us has always been the key component in creating unique and memorable campaigns,” affirmed Conte. “The ability to make a emotional connection with Jimmy’s soulful interpretation of ‘C’mon Get Happy’ helps people to connect with the VW brand.”

Credits:

Client: Volkswagen
Spot Title: “Sunny Side”
Air Date: February 2013

Agency: Deutsch LA
Producer: Jeff Sweat

Music: Trusoundnewyork

About Trusoundnewyork:

Trusoundnewyork is a music and audio post production company specializing in composition, scoring, sound design and a fully customizable multi-genre based library for licensing for film, television, and web based projects.

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Butter Signs Grigorov

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Butter Music and Sound is pleased to announce the addition of West Coast Creative Director Mario Grigorov. Mario brings an impressive and diverse musical history to the company – In addition to scoring Shadowboxer, Tennessee, The Paperboy, and the Academy Award-winning Precious, Grigorov has also audio branded major campaigns for LEGO, Cymbalta, BMW, JCPenney, and more over the course of nearly a decade as the Owner and Creative Director of Los Angeles-based Siblings Music.

In addition, Grigorov has written and recorded volumes of original personal work, with a musical catalogue that includes Paris to Cuba, the hit billboard crossover Aria, and improvisational masterpiece Rhymes with Orange.

“Mario has an incredible understanding of how to communicate identity and narrative through music, and his work is as effective on feature-length movies as it is on :30 spots,” notes Butter EP Ian Jeffreys, adding “We are excited to have him on the team.”

About Butter:

Butter is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments.

It is also tasty on a bagel.

Campaigns include Ragu, Mercedes, Keystone Beer, Kayak, Clinique, Allied Bank, Crown Royal, Dairy Queen, and Smart Car. Agency clients include Merkley + Partners, Saatchi & Saatchi, BFG 9000, Publicis Kaplan Thaler, Grey, DDB, and Havas. Awards include Clios, AICP’s, Pencils, LIAA’s, and Lions.

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Doing Business at Butter? Leave Lunch at Home

Any great job comes with plenty of perks: paid vacations, great insurance, maybe even a health club discount. However, employees and clients who step into the Manhattan post-production supercenter housing Butter Music + Sound – along with its sister companies Fluid, Mr. Bronx, and Platige Image – get an extra special daily bonus: free, gourmet lunch courtesy of head chef Gen Sato and sous chef Noah Cain. In a time of industry-wide austerity, the food freebies are a daily morale boost and fantastic recruiting tool, while also providing the ultimate welcome mat for outside businesses.

Every day, more than 40 people descend upon the kitchen (known among the Butter family as Cindy Rivera) for an all-natural banquet-style meal, typically built around a meat dish with hot or cold vegetable dishes, a starch, and a raw salad. In addition to daily lunches, Butter also boasts several catered after work activities – including happy hours, poker nights and a monthly supper club. For variety, the chefs tackle a theme, like an Octoberfest spread with sausages or hand-made pretzels. Other times, ethnic food trends such as Vietnamese sandwiches or Singaporean street food dominate the menu.

“It’s a fun challenge to adapt recipes so they can feed dozens of people with widely different dietary needs, preferences, and food allergies at once,” noted Sato, who is responsible for following a tight budget without sacrificing quality. “I always try to make the lunch fun, nutritious and balanced.”

For Butter and its neighbors, the lunches have become a central part of the office culture. “People get excited about what’s for lunch,” noted EP Laura Relovsky. “A lot of camaraderie comes out of the lunch time banter, as we can all sit down together and not have to talk about work.”

Outsider visitors have been similarly impressed. “They are usually stuck into getting take out,” explained Relovsky. “So, it is a nice change for them to get a freshly prepared meal. They are all big fans of the cuisine and the warm environment, which makes for happy, comfortable clients.”

The daily lunches weren’t always so exquisite. The lunchtime ritual only took a turn toward the homemade when Sato, then a hobby chef, offered to cook lunch for the entire staff. The one-time event quickly evolved into a frequent occurrence, and became a daily highlight of work life after Sato completed courses at the French Culinary Institute. Eventually, Butter’s owners offered to build him a custom kitchen if he agreed to become their private chef. Cain, a globetrotting former admissions employee at the Harvard Busines School, joined him earlier this year.

About Butter:

Butter is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments. Working within a collaborative environment featuring four in-house composers, access to myriad others throughout the sound world, and a core creative team, the studio emphasizes a friendly, inviting atmosphere.

Clients include Smart Car, Kayak, Keystone beer, Clinique and Lysol, via high-profile agencies, including Merkley + Partners, Saatchi & Saatchi and Euro RSCG. Butter also scored a stirring film portraying the construction of the new buildings at the World Trade Center site in New York. The studio has had work shortlisted at Cannes.

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Butter Adds Joel Dean and Annick Mayer to New York Office

Butter is expanding its New York based team with the addition of Composer Joel Dean and Associate Producer Annick Mayer. The pair of nimble talents can dart easily between the advertising and music worlds, fitting right in with Butter’s dynamic culture.

“Annick and Joel are incredibly talented and are a great addition to the family,” noted Butter EP Ian Jeffreys. “Both have a sophisticated musical acumen that will help to enrich the diversity of services we offer our clients.  We’re thrilled to have them on board.”

Mayer, an agency world veteran  who was most recently at Saatchi & Saatchi, has already been grinding at Butter for several months, spinning out work for Dunkin’ Donuts, Marriott, Crown Royal and Domino’s, among others. She is a founding editor of the Arcade44 webzine where she produced live events and documentary-style shorts profiling bands such as YACHT, Housse De Racket, and Poliça.

Joel Dean is an award-winning writer, composer and producer whose wide-ranging sonic portfolio includes work for artists such as Blindside, Reggie Watts, Doxi Jones, J Rand, Hyori Lee and U-Kiss, as well as spots for Chrysler, Lexus, Hershey’s, AT&T, Crown Royal, Dunkin’ Donuts, Converse, Discover Card, Ford, FreeCreditScore.com, McDonald’s and Toshiba, among others. Dean’s TV and feature film reel includes musical placements inAmerican Reunion, An Invisible Sign, Flight of the Living Dead, American Pickers, SNL, Tosh.0, E News Daily, Shameless, CSI: New York, Jersey Shore and Y&R.

About Butter:

Butter is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments. Working within a collaborative environment featuring four in-house composers, access to myriad others throughout the sound world, and a core creative team, the studio emphasizes a friendly, inviting atmosphere.

Clients include Smart Car, Kayak, Keystone beer, Clinique and Lysol, via high-profile agencies, including Merkley + Partners, Saatchi & Saatchi and Euro RSCG. Butter also scored a stirring film portraying the construction of the new buildings at the World Trade Center site in New York. The studio has had work shortlisted at Cannes.

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