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MeringCarson Posts “California Rocks” at SF’s Studio Trilogy

Voiceovers From Across the Country Recorded via ISDN

Pictured (L-R) at Studio Trilogy are MeringCarson ad agency creative director Scott Conway, producer Christina Staal, and Trilogy post-production engineer Chris Konovaliv. Photo by David Goggin.

The cutting-edge MeringCarson advertising agency, with offices in Sacramento, regularly makes the trip to San Francisco’s Studio Trilogy for audio post-production. “We don’t mind the trip at all,” says creative director Scott Conway. “Trilogy has such a creative atmosphere, quality gear, and some of the best post engineers in the country.”

“California Rocks” was a recent campaign posted by Trilogy’s popular post engineer Chris Konovaliv, with agency producer Christina Staal and creative director Scott Conway on hand for the recording of talent from all over the country via ISDN.

“Everything revolves around the ‘California Rocks’ concept,” explained Conway. “We start out with the unspoken rules of California: always bring a sweater to the Bay Area, bug spray for hiking in the Sierras, and finishing with earthquakes and the peace of mind that comes from insurance with the California Earthquake
Authority.”

“We’re recording seven voiceovers today,” added producer Christina Staal, “The first two are at Studio Center in Virginia, the rest are all calling in from their home studio’s ISDN, and then Chris will edit and work his magic with the music.”

With offices in Northern and Southern California, MeringCarson serves a roster of clients that include Walt Disney Parks & Resorts, Visit California, Pebble Beach Resorts, Sacramento Kings (NBA), San Diego Tourism Authority, CA Speedway (NASCAR). The finished “California Rocks” TV spot can be seen on Youtube here: https://www.youtube.com/watch?v=qX-0xl22k2A

Trilogy’s Chris Konovaliv considers post production his speciality, but brings more than 12 years of experience covering all facets of the audio production process. Konovaliv has mixed short and long format television for Current TV as well as spots for advertising clients around the Bay Area, including Evolution Bureau, Venables Bell & Partners, Hal Riney, Ogilvy PR, MeringCarson, Runyon, Saltzman, and Einhorn, BBDO West, Engine Company #1, Hubstrategy and Pond Creative Output!, among others.

ABOUT STUDIO TRILOGY
Located in the creative heart of San Francisco, Studio Trilogy is a full-service recording facility that provides music recording and audio post-production services in a World Class recording environment. Designed by John Storyk of WSDG, Trilogy’s 8800 square foot facility houses three state-of-the-art control rooms, music and voice recording studios, multiple lounges, and a lush garden/bbq area. An on-site 1200 sq.ft. luxury apartment with media lounge and chef’s kitchen is also available.

Learn more at: http://studiotrilogy.com

Team Detroit Ad Agency Calls on Vintage King Post for Major Upgrade

VK Tech Shop Preps Install for Minimal Downtime

Team Detroit

Pictured is Dan Verlinde, Team Detroit Senior Audio Engineer.

Powerhouse ad agency Team Detroit knew they were reaching the end of the line with their existing Pro Tools system. With a roster of elite clients and work regularly reaching the global market, they wanted a newer, more powerful post-production setup, equipped to help them serve their clients even more efficiently and effectively. After bringing in a number of vendors, Team Detroit elected to partner with Vintage King Audio’s VK Post team, a seasoned group of audio professionals specializing in serving the post and broadcast market.

“My passion is gear and it was obvious when we talked to Vintage King that that’s where their passion is,” says Dan Verlinde, Team Detroit Senior Audio Engineer. “It’s not really about the sale and making the commission, it’s about the gear, and how you’re going to use it and integrate it,” notes Verlinde.

Team Detroit’s main point of contact at Vintage King was Jacob Schneider, an experienced sales consultant who regularly orchestrates large-scale installations. “When we got the call, we were thrilled for the opportunity to meet with Team Detroit and hear about their vision for the room,” says Schneider. “They recognized our passion for the gear right away, and appreciated the expertise our VK Post division offers for these kinds of configurations and installations.”

After a series of consultations and a careful gear-selection process, Team Detroit scheduled an installation date and set aside a week for the install, just in case. The VK Post team was able to exceed expectations, getting the entire system up and running in just under three days. Much of the time savings came from extensive preparation in the VK Tech Shop, Vintage King’s on-site service center. To facilitate the installation, custom patchbays were prepared in advance and gear was pre-configured as much as possible, then meticulously packaged for shipping.

“Going into the installation, we recognized that Team Detroit has a roster of high-profile clients and we wanted to make sure they could get right back into their workflow, right away,” adds Schneider. “We had done so much planning and thinking through on the back end that the install was seamless, allowing the Team Detroit crew to fire up a session and get working on billable projects right after we left.”

Team Detroit appreciates the attention to detail the VK Post team paid throughout each step of their consultation and custom installation. In part, it was that above-and-beyond approach that brought Team Detroit to VK Post in the first place. “We needed support from a company that would give us minimal down time and be there when we had issues,” adds Dean Dolce, Team Detroit Broadcast Systems Engineer.

Vintage King’s VK Post division regularly serves the specialized needs of broadcast and post-production clients across the United States and the world. Capable of handling turnkey installations, such as the work performed for Team Detroit, VK Post, in conjunction with Vintage King’s robust service center and distribution network, also handles the day-to-day equipment needs of large and small commercial facilities.

For more information, visit http://vintageking.com/vk-post
Watch the Team Detroit Case Study: http://www.vintageking.com/teamdetroit

ABOUT VINTAGE KING AUDIO
Vintage King Audio is a leader in professional audio sales, studio consulting, and comprehensive gear servicing. No matter the scope of a client’s needs or goals – from selecting a new microphone to designing a studio from the ground up – Vintage King distinguishes itself with standard-setting customer service, which begins with the company’s knowledgeable, industry-experienced staff.
For more info, visit: http://www.vintageking.com/about-us

Acoustic First Ceiling Tiles get a face lift for the perfect fit to any application

For Immediate Release

Acoustic First Ceiling Tiles get a face lift for the perfect fit to any application.

Sonora acoustical ceiling tiles

Sonora acoustical ceiling tiles

Acoustics First® has expanded their line of acoustical ceiling tiles allowing you to dress up any ceiling grid with a generous number of finish options. The legacy line of Sonora® ceiling tiles includes fabric faced ceiling tiles in either the standard square edge or a tegular edge that reveals below the grid. These tiles are available in a multitude of fabric colors and can be utiliezed in a wide range of applications to provide an upscale ceiling system that looks as good as it sounds. If you are looking for the absence of color, there are now two white options. The Sonora® UltraWHITE facing provides a basic smooth white finish while the Sonora® Nubby tile provides a texture white appearance. White ceiling tiles are an excellent choice for areas where a seamless look is desired and maintaining a room that is both bright and vibrant. Alternatively, if your application requires the ceiling to disappear, a black scrim version is also available. These black scrim ceiling tiles are a popular choice for public theaters, home theaters, restaurants or any application where a dark ceiling is desired. Additionally, choose from either a PVC faced or encapsulated ceiling tile if your application requires a wipe-able surface for resistance to liquids and dirt. Test labs, animal shelters, restaurants and similar facilities may require their ceiling tiles to be cleaned on a regular basis. In addition the ample amount of absorptive ceiling tiles, Acoustics First® also carries a wide range of diffusive ceiling tiles including the patented Art Diffusor® Model C and Model F. Product information, specifications and pricing can be found on the website @ http://www.acousticsfirst.com/sonora-ceiling-tiles.htm.

Ryan Larkin
Sales & Marketing
www.AcousticsFirst.com
Acoustics First Corporation

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Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, and institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

Acoustics First releases video on Vibration Isolation

Acoustics First has conjured up yet another video demonstration. As the fourth in a series designed to help explain common acoustic principles, this video briefly reveals what is necessary to provide vibration isolation.

VIBRATION ISOLATION DEMONSTRATION: Controlling Mechanical Sound Transmission

As the quandary of vibration isolation can quickly prove to be obtuse and relatively difficult to understand. Common problems like footfall from upstairs neighbors, industrial noise from machinery and HVAC equipment or isolating speakers and scientific devices can require completely different approaches. Most often, an on site assessment should be completed by a qualified engineering professional to determine an appropriate acoustic solution. In many cases the solution will require a modification to the structure and implement more than a single strategy.

This simple vibration demonstration challenges to provide a basic understanding of how acoustical materials may be used to prevent the spread of mechanical noise and vibration through existing structures like walls, floors and ceilings.

In this acoustic demonstration, a surface mounted piezo transducer connected to an analog meter will register levels of sound vibrations transmitted to the table. A vibrating device placed directly on the surface will transmit sound vibrations and resonate loudly throughout the table. These vibrations will register on the analog meter. By inserting isolation materials between the device and the surface, the mechanical sound transmission is reduced and sound no longer registers on the meter.

VIBRATION ISOLATION DEMONSTRATION: Controlling Mechanical Sound Transmission


Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, and institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

Spruce up your sound for 2013 with 10% off select acoustic materials

Let’s start of 2013 with a bang and be sure that bang sounds good! If part of your New Year’s Resolution is to replace your old acoustical treatment, redesign your listening space, improve the conference room, or any other sound control project, we have solutions for you! Acoustics First is also extending their New Year’s Special Savings promotion through the end of January 2013. Choose from two modular acoustical treatment systems. The PhaseFOAM acoustical foam system includes a box of linear anechoic panels or a box of bass traps that can mount to a wall or in a corner. Alternatively, the Tone Tile paint-able wall panels install direct to the wall using the provided impaling clips or can be configured as bass traps using optional corner clips or stand-off clips.

Save 10% on http://www.PhaseFOAM.com & http://www.ToneTiles.com stock products | Offer expires 1/31/2013. (While supplies last)

Acoustics First wishes you a Happy New Year and continued success in 2013!

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Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, and institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

Acoustics First Sound Diffusion Demonstration Video

Click here to view the demonstration:
DIFFUSING / SCATTERING SOUND: Sound Diffusion Explained

Acoustic Diffuser DemonstrationAcoustics First has just released another in a series of videos to help explain acoustical principles using simple, easy to understand video demonstrations. This latest demonstration tackles the mystery of acoustic sound diffusion. Using an array of ping pong balls to represent sound visually, this video simply demonstrates what occurs when sound strikes the surface of an acoustic diffuser. First, you will see what happens when sound hits a flat reflective surface with no acoustical treatment. Acoustic Sound DiffuserThe balls all bounce at the same time and in the same direction. This represents what happens to the sound when it hits a flat reflective surface like a wall. Then you see what happens when sound hits an acoustic sound diffuser. You will immediately notice the energy of the wave of balls is scattered in all different directions as well as deflected at different time intervals. Diffusers, disperse or scatter the sound like crowd control, preserving the sound to maintain sound clarity without destructive interference. This is the basic principle behind acoustic sound diffusion.

Click here to view the demonstration: DIFFUSING / SCATTERING SOUND: Sound Diffusion Explained

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Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

Acoustics First’s acoustical wall fabric saves $Green$ while being Green!

For Immediate Release

Acoustical wall fabric saves $Green$ while being Green!

Acoustical wall fabric installed under chair rail

Sound Channels® acoustical wall fabric is manufactured from 100% Post-Consumer Recycled material, making this a quick ship, easy, no thought acoustic solution.

Sound Channels® is applied directly to vertical surfaces, is easy to cut and installs like wall carpet. This absorptive wall fabric is a great choice to moderate speech frequencies in any application. Great to soften sound in conference rooms, distance learning, offices, and day care facilities, this material can also be used as a base layer in home theaters, recording studios and broadcast facilities.

Not only is this economical acoustical treatment available in countless colors, it is manufactured from recycled materials, reducing environmental impact!

Sound Channels in manufactured using Eco-fi fibers. Eco-fi is a high-quality polyester fiber made from 100% certified recycled plastic bottles. It can go into any textile product such as clothing, blankets, carpets, wall coverings, auto interiors, home furnishings, and craft felt. Eco-fi can also be blended with other fibers, such as cotton or wool, for enhanced qualities.

AN EASY GUIDE: 15 bottles = 1 yard of wall covering

Why buy Eco?fi products?
We have the capacity to keep billions of plastic bottles out of the world’s landfills each year by using post-consumer plastic bottles instead of virgin materials in the fiber manufacturing process. By doing this, we can lower harmful air emissions and save millions of barrels of oil from being used which, in turn, reduces the harmful effects of acid rain, global warming, and smog. Fabrics made from Eco-fi fiber are chemically and functionally nearly identical to those made from non-recycled fiber. The difference is that Eco-fi fiber is made without depleting the Earth’s natural resources. With properties such as strength, softness, shrinkage-resistance, and colorfastness, market applications for Eco-fi products are expanding every day.

Click here for more information on the Sound Channels acoustical wall fabric.
http://www.acousticsfirst.com/sound-channels-wall-covering.htm

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Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

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Acoustics First® adds Speaker Isolation Stands to improve sound at the source


Acoustics First now carries the ISO-L8R155. These speaker isolation stands make a perfect complement to the www.PhaseFOAM.com or www.ToneTiles.com acoustical systems. Just as both systems allow you to adjust the acoustical material to tune your room, these speaker isolation stands instantly improve the focus and sound of studio monitors. Each box ships with all the parts to create a short or long stand. For use in critical listening environments, these speaker stands are great in recording studios, home listening, mastering suites, desktop gaming and more.

Speaker Isolation Stands (IsoAcoustics ISO-L8R155)
Set of two stands (Right and Left)
Product Code: AFISO-L8R
$99.00 ea.

***Free Standard Shipping Through the End of July 2012**

Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

Ryan Larkin
Sales & Marketing
www.AcousticsFirst.com
Acoustics First Corporation
PH: (804) 342-2900

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