For Immediate Release

Acoustic First Ceiling Tiles get a face lift for the perfect fit to any application.

Acoustics First® has expanded their line of acoustical ceiling tiles allowing you to dress up any ceiling grid with a generous number of finish options. The legacy line of Sonora® ceiling tiles includes fabric faced ceiling tiles in either the standard square edge or a tegular edge that reveals below the grid. These tiles are available in a multitude of fabric colors and can be utiliezed in a wide range of applications to provide an upscale ceiling system that looks as good as it sounds. If you are looking for the absence of color, there are now two white options. The Sonora® UltraWHITE facing provides a basic smooth white finish while the Sonora® Nubby tile provides a texture white appearance. White ceiling tiles are an excellent choice for areas where a seamless look is desired and maintaining a room that is both bright and vibrant. Alternatively, if your application requires the ceiling to disappear, a black scrim version is also available. These black scrim ceiling tiles are a popular choice for public theaters, home theaters, restaurants or any application where a dark ceiling is desired. Additionally, choose from either a PVC faced or encapsulated ceiling tile if your application requires a wipe-able surface for resistance to liquids and dirt. Test labs, animal shelters, restaurants and similar facilities may require their ceiling tiles to be cleaned on a regular basis. In addition the ample amount of absorptive ceiling tiles, Acoustics First® also carries a wide range of diffusive ceiling tiles including the patented Art Diffusor® Model C and Model F. Product information, specifications and pricing can be found on the website @ http://www.acousticsfirst.com/sonora-ceiling-tiles.htm.

Ryan Larkin
Sales & Marketing
www.AcousticsFirst.com
Acoustics First Corporation

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Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, and institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

Sonic Branding Company Will Donate $1 by for Each New “Like” Up to $5000 Goal

DALLAS – When programs like Little Kids Rock(tm) (www.littlekidsrock.org) – the national nonprofit that’s transforming children’s lives by restoring and revitalizing music education in disadvantaged public schools — work so well, people want to get involved.

That’s why Stephen Arnold Music (www.stephenarnoldmusic.com), the leader in sonic branding, is spearheading a new effort to raise $5,000 for the organization.

Simply go to their special Facebook page at http://ulink.tv/ch-17, and Stephen Arnold Music will donate $1 for each new “Like” that the campaign receives, all the way to $5,000.

Simple as that. Everyone who “Likes” the Facebook page will be helping Little Kids Rock to partner with school districts. Little Kids Rock trains public school teachers in their innovative curriculum, and donates all of the instruments and resources necessary to run full-fledged music programs.

Stephen Arnold Music first found a meaningful way to give back to Little Kids Rock in 2012: They released The Six Strings of Christmas (http://littlekidsrock.org/stephenarnold.html), an album of virtuoso guitar performances where 100% of the proceeds support the New Jersey-based nonprofit organization.

Stephen Arnold Music’s sonic branding has been central to the identity of such clients as Nexstar Broadcasting, Fox Business Channel, CNN, The Weather Channel, and a full 35% of all US local TV markets.

“Kids are the next sonic branders, and we want to keep encouraging them to be creative with music,” Stephen Arnold, President of Stephen Arnold Music says. “The Facebook campaign is underway, and it’s been a fun and easy way to get people involved. No need to write a check — just click and we’ll cover it.”

About Stephen Arnold Music:
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit http://www.stephenarnoldmusic.com.

Mid-America Sound will hold a Yamaha CL Series Orientation/Learning Session and Open House on
Wednesday, February 27 from 1:00 – 8:00 pm

6643 West 400 North, Greenfield, Indiana

Learn about the Yamaha CL Series?from Yamaha Representative Mike Eiseman

Refreshments and snacks will be served from 4pm to 8pm.

For registration and information visit, http://midamericasound.eventbrite.com/

RSVP Jason Wells at jason@midamericasound.com or call 317-947-9980.

BUENA PARK, Calif.—In an aggressive move to offer the new Yamaha CL Digital Console to live sound engineers who may have yet to experience the power of the new console, Yamaha Commercial Audio Systems, Inc. has introduced its ‘Test Drive’ Campaign with participating Yamaha CL Commercial Audio dealers. The successful ‘Test Drive’ marketing campaign was first implemented over ten years ago.

Now through June 30, participating Yamaha CL dealers will offer the 72-hour CL Test Drive to live sound engineers free of charge (dealer may require deposit, shipping/delivery fees). The complete system includes a racked, two-unit RIO3224-D I/O, 150′ snake, and road case for a gig of their choosing. The system provides 72 inputs and 35 outputs.

“We have been extremely successful with our Yamaha Commercial Audio Training Seminars (YCATS) for the CL console around North America, but wanted to provide sound engineers an opportunity for a real-world mix experience to hear the amazing sound quality of the new CL console,” states Marc Lopez, Marketing Manager, Yamaha Commercial Audio Systems, Inc. “In this way, participating dealers who have accepted the ‘Test Drive’ challenge can offer the use of a CL console to engineers for a limited time without compromising their rental inventory.

For more information on the 72-hour CL Test Drive and to locate participating Yamaha Commercial Audio dealers, visit www.yamahaca.com/cltestdrive.

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About Yamaha Commercial Audio Systems, Inc.:?Celebrating 125 years of Passion and Performance, and 25 years in the manufacturer of high quality digital audio consoles, Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of integrated professional audio products offering complete systems solutions for the broadcast, sound reinforcement/installed sound, touring, commercial recording, and post production markets. With the addition of NEXO to the product line, the company remains the official U.S. and Canadian distributor for all NEXO speaker models. YCAS offers comprehensive in-house and field product training for its customers, a dedicated dealer network, and 24/7 technical support.

Clearwing Productions will host an orientation and training session on the new Yamaha CL Digital Audio Console, on Tuesday, February 12 between 1:00 – 8:00 pm at their Milwaukee, Wisconsin location. The open house will also feature demonstrations by Yamaha Commercial Audio Systems representative, Mike Eiseman, between 1:00 – 4:00 pm.

Clearwing Productions is located at 11101 W. Mitchell Street, Milwaukee.

Refreshments will be served.

RSVP with Kerry Miller at kmiller@clearwing.com or call 414.258.6333.

For more information visit http://us5.campaign-archive2.com/?u=569f3c53263ba5c7c09883735&id=6de6032bee.

For more information on the Yamaha CL, visit www.yamahaca.com.

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Acoustics First has conjured up yet another video demonstration. As the fourth in a series designed to help explain common acoustic principles, this video briefly reveals what is necessary to provide vibration isolation.

VIBRATION ISOLATION DEMONSTRATION: Controlling Mechanical Sound Transmission

As the quandary of vibration isolation can quickly prove to be obtuse and relatively difficult to understand. Common problems like footfall from upstairs neighbors, industrial noise from machinery and HVAC equipment or isolating speakers and scientific devices can require completely different approaches. Most often, an on site assessment should be completed by a qualified engineering professional to determine an appropriate acoustic solution. In many cases the solution will require a modification to the structure and implement more than a single strategy.

This simple vibration demonstration challenges to provide a basic understanding of how acoustical materials may be used to prevent the spread of mechanical noise and vibration through existing structures like walls, floors and ceilings.

In this acoustic demonstration, a surface mounted piezo transducer connected to an analog meter will register levels of sound vibrations transmitted to the table. A vibrating device placed directly on the surface will transmit sound vibrations and resonate loudly throughout the table. These vibrations will register on the analog meter. By inserting isolation materials between the device and the surface, the mechanical sound transmission is reduced and sound no longer registers on the meter.

VIBRATION ISOLATION DEMONSTRATION: Controlling Mechanical Sound Transmission

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Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, and institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

Let’s start of 2013 with a bang and be sure that bang sounds good! If part of your New Year’s Resolution is to replace your old acoustical treatment, redesign your listening space, improve the conference room, or any other sound control project, we have solutions for you! Acoustics First is also extending their New Year’s Special Savings promotion through the end of January 2013. Choose from two modular acoustical treatment systems. The PhaseFOAM acoustical foam system includes a box of linear anechoic panels or a box of bass traps that can mount to a wall or in a corner. Alternatively, the Tone Tile paint-able wall panels install direct to the wall using the provided impaling clips or can be configured as bass traps using optional corner clips or stand-off clips.

Save 10% on http://www.PhaseFOAM.com & http://www.ToneTiles.com stock products | Offer expires 1/31/2013. (While supplies last)

Acoustics First wishes you a Happy New Year and continued success in 2013!

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Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, and institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

Recorded With A Full Orchestra, Evocative Score Perfectly Captures The Mood Of Acclaimed Game Designed For Sony Playstation

CHICAGO, IL – The new Sony Playstation 3 game “The Unfinished Swan” is all about exploring the unknown. The same is also true for composer Joel Corelitz of Waveplant Studios, whose personal creative journey with the project found him writing some 60 minutes of original music that blends traditional and nontraditional elements into a wholly original score.

“People in music often talk about film and TV scores as either being traditional or non-traditional, with non-traditional frequently being characterized as at odds with a classic, melody-based score,” Corelitz says. “I wanted to create something that felt like a mix of both, a blending of organic instruments and ambient sound design that would feel fresh ten years from now.”

Set in a mysterious black and white landscape that grows more colorful as the game progresses, “The Unfinished Swan” centers on a lonely 10-year-old orphan named Monroe who follows a swan that has stepped out of an unfinished painting and wandered off into a surreal, storybook-inspired kingdom. Each chapter brings surprises, new ways to explore the world, a host of bizarre (and sometimes dangerous) creatures and encounters with the eccentric king who built this empire.

Finding A Balance:
For Corelitz, who Is perhaps best known for his work in advertising and film/video installations, such as LOOM, the interactivity musical installation work for HP, as well as traditional ads for Dodge Dart, Pop Tarts and Kelley Blue Book, one of the key challenges centered on taking the game’s moody narrative and composing a score that didn’t sound too minor key. The goal, he says, was to use those emotions and build on them with music that also captures a sense of wonder at this strange world.

“There’s a sad backstory to the main character,” Corelitz explains, “and we needed to bring those emotions to the table, but it was equally important that we infuse the music with a sense of curiosity and playfulness.”

With that in mind, Corelitz’s score features an array of plucked acoustic instruments, such as harps, marimbas and violins, layered onto a bed of ambient sound design and ethereal synth tones. It’s a blend that effectively borrows from traditional film scorers and non-traditional mood purveyors.

“As you play the game, the music is constantly evolving,” Corelitz says. “It’s never quite the same no matter how many times you play. The music is not just background noise, it’s part of the world, it’s part of how you feel, how the character feels. We didn’t want those things to be separate, we wanted it to be all one experience.”

Recording In Nashville:
The music was recorded at Ocean Way Studios in Nashville, TN, and for Corelitz hearing his score performed live by both a 25-piece orchestra and a simple string quartet was a powerful moment.

“Ocean Way is an amazing studio housed in a 100-year-old gothic church,” Corelitz says. “Hearing my music performed by this orchestra in this studio was amazing. ‘The Unfinished Swan’ let me spread out creatively and flex musical muscles that haven’t used in awhile. It was an amazingly satisfying project to be a part of and I’m proud of what we accomplished.”

About Waveplant:
Led by Composer Joel Corelitz, Waveplant transcends classification in its design-oriented approach to composition – creating a seamless sensory experience. Fusing music and sound design, Waveplant produces audio for advertising, broadcast, gaming, film and live installations. Firmly believing that truly special projects deserve originality in every aspect of their creation, as well as the idea that being hired to work on something should never preclude the incorporation of heart and soul, Waveplant is a haven for original sound. For more information go to http://www.waveplantstudios.com

Web Resources:
Click here to hear Waveplant’s score for “The Unfinished Swan”:
http://www.waveplantstudios.com/The-Unfinished-Swan

Click here for more information about Waveplant:
http://www.waveplantstudios.com

Click here for a behind-the-scenes look at the making of “The Unfinished Swan” music:
http://youtu.be/H1ebugoPsP0

Click here to view the demonstration:
DIFFUSING / SCATTERING SOUND: Sound Diffusion Explained

Acoustics First has just released another in a series of videos to help explain acoustical principles using simple, easy to understand video demonstrations. This latest demonstration tackles the mystery of acoustic sound diffusion. Using an array of ping pong balls to represent sound visually, this video simply demonstrates what occurs when sound strikes the surface of an acoustic diffuser. First, you will see what happens when sound hits a flat reflective surface with no acoustical treatment. The balls all bounce at the same time and in the same direction. This represents what happens to the sound when it hits a flat reflective surface like a wall. Then you see what happens when sound hits an acoustic sound diffuser. You will immediately notice the energy of the wave of balls is scattered in all different directions as well as deflected at different time intervals. Diffusers, disperse or scatter the sound like crowd control, preserving the sound to maintain sound clarity without destructive interference. This is the basic principle behind acoustic sound diffusion.

Click here to view the demonstration: DIFFUSING / SCATTERING SOUND: Sound Diffusion Explained

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Acoustics First Corporation supplies acoustical panels and soundproofing materials to control sound and eliminate noise in commercial, residential, government, institutional applications worldwide. Products include the patented Art Diffusor®, sound absorbers, noise barriers, acoustical fabrics and accessories. Acoustics First® products are sold for O.E.M applications, direct, and through dealers. For more information on acoustical materials and their application, please visit www.AcousticsFirst.com or call Toll Free 1-888-765-2900 (US & Canada).

Ryan Larkin Sales & Marketing www.AcousticsFirst.com Acoustics First Corporation PH: (804) 342-2900