I’m here with Dan Duffell from SSL, and there’s been quite a bit of buzz about a new product that he hopes just goes away. Dan?

Well, for the last two days we haven’t stopped explaining all about Pro-Convert. It’s a piece of software designed to try and make a big problem in the industry go away. We reckon that it makes no sense that in the audio industry you still can’t just open sessions from one DAW or audio application in a different system. Pro-Convert is a piece of simple and extremely efficient format conversion software. All you do is open up a session from a DAW, choose the application format you want to save it in and work your way through half a dozen simple dialogue boxes… at the other end you hit the ‘convert’ button and a few seconds later you have a session folder in the format of your choice.

Along the way you get to make choices about sample rates, bit depth, frame rame, offsets, automation data for volume and pan, markers, PQ data, clip and track volume re-scaling and a bunch of stuff about how to handle any missing audio files.

We feel that it would benefit the entire industry if we could all just be able to move our projects from one environment to another, and it is holding everybody up not being able to do it. In some ways we would be very happy if all Pro-Convert achieved was all DAW manufacturers working together to make it possible to open each others files and for this software to become unnecessary.

In the meantime, we felt it was about time somebody made life a hell of a lot easier.

And we also showed X-EQ, new X-Rack modules and a new free plug-in called X-ISM that you can download from the site. Good show all around, and the two TEC Awards didn’t hurt!