Here I am in Las Vegas settling in for the big NAB show starting tomorrow and what do I hear? Avid is buying Euphonix! This has been grist for the rumor mill for ten years but now may be positive news for Pro Tools users who’ve felt that Digidesign has fallen short in hardware development. What does it mean for Pro Tools, EuCon, ICON and MC Control/Mix? Only time will tell but for now it is business as usual with a nod to the future.
Gary Greenfield, chairman and CEO of Avid states:Â “Avid plans to further develop an open standard protocol that greatly expands the ecosystem of compatibility between the Euphonix control surfaces and a wide range of Avid and third-party audio and video applications, including Media Composer and Pro Tools. For existing Euphonix customers, Avid will continue to support EuConâ€“ the Euphonix high-speed Ethernet protocol that enables its control surfaces to interface with third-party software.”
This is one to keep your eye on as it has great potential for some interesting IO and control products. I’ll have more news from the floor tomorrow as the show develops. In the meantime, you can read the full Avid press release for more details.
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