Apogee Director of Marketing Sean McArthur brought more light to the company’s plan for the new Thunderbolt IO technology announced by Apple in the release of their new MacBook Pro laptops.
â€œSimply stated, Intelâ€™s Thunderbolt technology on the Mac marks the end of difficult choices and the beginning of unlimited performance,â€? he says. â€œIn the near future, Thunderbolt will take the confusion out of choosing a professional connectivity standard for audio production.â€? McArthur continues, â€œToo often we have seen our customers frustrated by the options: Should I go with USB 3, FireWire 800, PCI cards and when is that LightPeak thing coming? Now we know, as manufacturers and customers, where we are headed.â€?
Apogee R&D designed architecture perfectly suited to embrace Thunderbolt. Symphony I/Oâ€™s modular, user definable system was the first step. AD/DA conversion modules (our primary technology) were designed to be independent of the Symphony I/O Chassis. This allows Apogee to address interfacing from the Chassis level without impacting I/O module implementation.
Powered by Thunderbolt, the Symphony I/O platform is the foundation of future digital audio production systems. Any Mac equipped with Thunderbolt technology and paired with Symphony I/O will deliver incredible, high-performance recording from the Hollywood soundstage to the hotel room nightstand.
More info coming soon on Apogee’s website