InMusic acquires M-Audio/AIR brands from Avid

With Akai Pro, Alesis, Numark, Alto Professional and other well known names already in its portfolio, InMusic has just added M-Audio and AIR, as Avid divests its “consumer” lines. However, Avid fans shouldn’t let the departure of these two brands worry them; the parent company of Pro Tools is using this opportunity to increase its market share while maintaining a link to both lines:

“The AIR Software Group will continue to develop and maintain technologies for the Avid Pro Tools family of digital audio workstations, and a number of M-Audio products will continue to include Pro Tools software. Select Akai Professional and Alesis products will also now include Pro Tools, bringing the leading professional production software to a whole new audience of musicians, producers, and engineers.”

With new product announcements in the works from both M-Audio and AIR, there’s finally a reason to pay a bit of attention to the NAMM Show this summer. In the meantime, check out the InMusic Sales home page, if you’re unfamiliar with the company. Will this acquisition be a good thing for the M-Audio and AIR brands? Let us know your thoughts.

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Related Topics: Robair Report

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